Today, we implemented a new "multi-step conversion function" in our website affiliate service "GMO SmaAFFi" and app ad distribution service "GMO SmaAD."٩( 'ω' )و

In Japanese, this function allows you to set multiple (multiple) and gradual (step) conversion points, which is very useful for companies that operate content such as e-books and e-commerce services.
This allows for a wide range of promotions while also optimizing advertising costs.

So, here are two quick examples!

First, as an example of multiple conversions, let's take e-books. There are many different membership plans available, such as 300 yen per month and 500 yen per month.
With the previous "GMO SmaAFFi" and "GMO SmaAD," the achievement point (reward was generated) was only one time you registered for the 300 yen course, but with the addition of this new function, you can now set "multiple" achievement points, such as XX yen for the 300 yen course and XX yen for the 500 yen course.

Next, as an example of gradual conversion, let's look at an e-commerce service.
E-commerce services involve several steps, such as registering as a member and purchasing products.
By giving rewards at each of these steps and setting "staged" achievement points, it is now possible to implement various promotional measures and also analyze "where" users drop off.

Until now, advertising was based on a CPI (cost per install) model, where ads were charged per install. However, the new CPE (cost per engagement) advertising method charges for the creation of a connection between the advertiser's service or product and the user, which has led to the securing of highly loyal users.

Additionally, by setting multiple and gradual achievement points instead of just one-off actions, we were able to increase reward opportunities for publishers (= increase revenue) ﾟ･:,｡★＼('ｰ'*)♪

For more details, please click herePress ReleasePlease see ♪

▼GMO SmaAFFi
https://smaad.net/smaaffi
▼GMO SmaAD
https://smaad.net/smaad/