It's been about a month since we last introduced a new article from App Capsule Lab (∵・ω・)
So, here are some interesting articles that have been posted recently!

1. Install numbers won't increase if you just sit back and do nothing… How to promote your app starting from a familiar place

https://xn--ccks2c4a8gb5l.com/aclabo/case/appcapsule_casestudy_27.html
Even if you have carefully crafted the features and content and finally released your long-awaited app, it may not get as many downloads as you had hoped.
The reason may simply be a lack of notification.
If you leave it to natural growth, the number of downloads will not increase easily!
So, I'm going to talk about announcements using familiar tools.

2. What are the Win-Win-Win O2O initiatives that manufacturers are implementing?

https://xn--ccks2c4a8gb5l.com/aclabo/app_o2o/apurimarket_83.html
Store owners aren't the only ones who promote their stores.
This is a store promotional initiative launched by manufacturers who wholesale products to stores, and it looks like it's going to become a secret hit.
The measures implemented by manufacturers attract customers to their stores, help sell their products, and provide customers with great deals and fun!!
We are introducing a truly win-win-win O2O initiative!

3. Official store app utilizing "gamification" theory

https://xn--ccks2c4a8gb5l.com/aclabo/app_o2o/apurimarket_84.html
"Gamification" has become a popular term in recent years.
Gamification is a concept or system that aims to improve revitalization and customer satisfaction by incorporating game-like concepts into various systems in work and daily life, and the concept is now being incorporated into a variety of services. This article introduces some of the most representative examples!

Not only store operators, but also anyone interested in O2O services and apps should definitely take a look ( *´艸｀)