Today, the 8th installment of the Mynavi News series "Understanding O2O: What You Think You Know But Don't Know" was published!
The theme of this event is "POS and app integration to promote omni-channelization."
http://news.mynavi.jp/series/O2O_basic/008/

In the previous article, which focused on "app customer service," we explained how to "personalize" customers through marketing automation and other methods. This time, we will discuss how to improve convenience by linking with POS systems, which are essential when aiming for omni-channelization, and how to link customer information between e-commerce sites and physical stores.

Additionally, we will introduce some good examples of businesses that are leveraging "showrooming," a problem that has become an issue for brick-and-mortar stores due to the rise of e-commerce.

GMO Up Capsule has many clients not only in the restaurant industry, but also in retail stores and apparel shops that operate e-commerce sites.
Along with the MyNavi News serial article,Up Capsule service sitePlease check it out too!