Co-hosted with location-based marketing blog watcher! Latest app customer service seminar on Tuesday, November 28th | GMO TECH Holdings, Inc. | Listed on the Tokyo Stock Exchange Growth Section

Next week on Tuesday, November 28th, we will be co-hosting a seminar with Blogwatcher entitled "Latest App Customer Service Strategy Seminar - Taking hospitality one step further with location information and customer segments!"

Last month, the first O2O seminar was held with the keyword "app customer service."
We also posted a report on this blog announcing the event, but it was a full house.
Thank you very much to everyone who came m( )m
https://blog.gmotech.jp/2017/10/27/seminar-6/

So, as a sequel to the last one, this time we will be co-hosting a seminar with Blogwatcher, a company that provides location-based marketing support!

Blogwatcher, a company that uses location data for marketing

Since I have the opportunity, I would like to briefly introduce Blogwatcher, the company that will be co-hosting the event (^^)
This company develops and provides various services related to location data, such as advertising and data analysis.
A joint venture between Recruit and Dentsu has developed a solution called a "location information data platform."

Location Information Platform

・"Push notifications and advertising delivery" using smartphone location data

Providing location information service development tools (SDK) for apps, and push notifications and advertisements using partner apps are also possible.

・Location information data "DMP・Analysis"

Analyzing the flow of people in the store, such as their movement and time spent in the store, attributes, and trade area, can be used as a reference for store opening plans.

・"Inbound measures" for foreign visitors to Japan

Advertising to targets planning to visit Japan and push notifications to tourists visiting Japan during their stay in Japan in specific areas such as stores and airports

The materials areclick hereIt seems that you can download it from here, so if you're looking for a location information service, please check it out ♪

"Latest App Customer Service Strategy Seminar" to be held on November 28th (Tue)

In this seminar, we will explain app marketing for stores using "app customer service" that utilizes location information and customer segments, based on examples of app production and operation that our company and Blogwatcher have been involved in!
In recent years, e-commerce sites have been focusing on "web customer service," but rather "app customer service," which is unique to the smartphone era.
If you are a store owner and are curious about what kind of "hospitality" we offer, please come and visit us (^^)
"GMO Up Capsule PROWe will also introduce the latest use cases of "

Seminar Outline

Seminar name	Latest "App Customer Service" Strategy Seminar ~Location information x customer segments for advanced hospitality!~
Date and Time	July 2017, 11 (Tuesday) 28:15-00:16 (doors open at 30:14) *Please complete the check-in by 14:50
Venue	Cerulean Tower 11F (2nd conference room), 26-1 Sakuragaokacho, Shibuya-ku, Tokyo
Target	・People in charge of business planning, sales promotion, and marketing at chain stores such as retail, food and beverage, and entertainment ・Those engaged in sales promotion and solution proposals for the above industries
Capacity	20 people (Registration will close once capacity is reached)
cost	Free
Program	Opening remarks (10:00-10:05) ●Part 1 (15:05-15:35) How can "app customer service" maximize customer satisfaction, as seen from case studies? Ryosuke Taniuchi (GMO TECH, Inc., O2O Business Division, Media Production Department) ●Part 2 (15:40-16:10) "The importance of utilizing location information and data in store promotions (tentative title)" Masato Sakata (Blogwatcher Inc. Profile Passport Division) Location Intelligence Headquarters Producer) ●Business card exchange and free consultation (16:10-16:30)
Bring item	・ Writing tools ・2 business cards
Remarks	・The content may be changed without notice. Applications from competitors will not be accepted. ・Please note that applications will be accepted on a first-come, first-served basis and we may close applications once the planned number of participants has been reached.
How to Apply	Please fill in the necessary information and apply via the URL below. URL:http://ptix.at/GYv0Ec