We are pleased to announce that Appli Rexx, a media outlet introducing recommended smartphone apps operated in collaboration with dropout Inc. (CEO: Nobuhito Iki, hereinafter referred to as "dropout"), has today launched "App Performance Affiliate Marketing" as a new advertising option for GMO SmaAD, an advertising distribution service for smartphones.

▼Press release
https://gmotech.jp/news_release/?p=7465

[Features of "App-based Affiliate Marketing"]
By using the newly launched "Performance-Based Affiliate Marketing for Apps," advertisers can expect the following benefits:

1) You can acquire high-quality users
Appli Rexx, which introduces smartphone apps, attracts users who become interested in the app through search results and programmatic advertising. Because users install the app after reading the introductory article, they are more motivated than users who do not read the article, and have a deeper understanding of the app, so a high retention rate can be expected even after installing the app.

2) Highly safe promotion becomes possible
The publisher, "Appli Rexx," is jointly operated by GMO TECH and dropout, and since it limits customer acquisition to major, highly reliable platforms and news sites, it is difficult to prevent ad fraud.(※ 4)This allows for highly safe promotions with minimal risk of outbreaks.

3) Fully performance-based compensation
Because the pay-for-performance model is based on the number of installations, advertisers can promote their ads while reducing the risk of incurring unnecessary costs.
(*4) Ad fraud: A type of fraudulent advertising that uses bots to generate invalid impressions and clicks, thereby inflating the number of successful transactions and advertising effectiveness relative to advertising costs.

GMO TECH will continue to aim to maximize the profits of our users.
If you have any questions or concerns, please feel free to contact us at the address below.

[Contact information regarding services]
GMO TECH Inc. Affiliate Advertising Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: smaad-sales@gmotech.jp

■About GMO AmaAD (https://smaad.net/smaad/ ）

"GMO SmaAD" is a performance-based advertising distribution service for smartphone apps that has one of the largest media networks in the industry. We consider not only app installations but also subsequent engagement as achievement points, and we are strengthening our consulting services according to advertisers' KPIs.