The world's largest SEO/SEM conference, "brightonSEO San Diego 2023 (https://us.brightonseo.com/) was held, and two of our partners participated on behalf of our company. This article will report on the situation on-site.
brightonSEO is a large-scale conference on the theme of SEO. It has been held for over 10 years and is attended by digital marketers from all over the world.
(Scenes from the venue)
(brightonSEO San Diego 2023 Sponsor List)
We areA highly functional internal SEO tool from the UK"lumar"As the exclusive distributor in Japan, we have provided services to many domestic companies, but we decided to participate in order to constantly absorb the latest SEO techniques and knowledge on search marketing.
(Lecture)
At this event, I got the impression that there were many lectures on AI and SGE, which are attracting attention worldwide.
We were reminded that many companies, not just in Japan but all over the world, are paying attention to AI. However, as there are still issues to be addressed in terms of the accuracy of AI generation, how to utilize it will likely be key going forward.
In particular, we believe that companies like ours that utilize service-specific AI will be able to utilize AI to return better output by continuing to strengthen service-specific LLMs (Large Language Models) using RAG (Retrieval-Augmented Generation).
We will continue to provide services that utilize AI.
(Our current overall approach to utilizing AI isCLICK HERE）
I also got the impression that the lectures on SEO included a lot of content on content creation in general. In content SEO, it seems that the key is to clarify target analysis and ensure that the content is able to understand search intent.
Many of the topics discussed were issues that our company is already working on, and we were able to get a new perspective on how to approach SEO, the direction of trends, and future development potential.
At this event, we participated in the technical SEO tool "lumarWe also had the opportunity to participate in an Executive Business Review (EBR) with the UK headquarters of DeepCrawl (formerly DeepCrawl), a member networking event, and meet with Ray, CEO of DemandSphere, the provider of the SEO monitoring tool DemandMetrics, which is also used in SEO consulting.
(Our partner and DemandSphere Inc. President and CEO Ray)
(Our partner and Matt from Lumar)
In the evening, participants deepened their connections over food and music.
(Yay everyone!)
(Music transcends borders)
By coming into contact with marketing methods and technologies from different cultures, languages, and markets, we were able to see for the first time the challenges our company faces and the vision for the future we should pursue. Based on these experiences, we will continue to move forward!
