GMO TECH, Inc. (President and CEO: Ryoichi Suzuki), a member of the GMO Internet Group, has developed a proprietary AI-powered in-house analysis tool to strengthen measures against fraud in reward CPE advertising on its performance-based advertising service "GMO SmaAD," and began using it on July 31, 2026 (Friday).
　This tool scores fraud risk based on multiple indicators, including IP address, OS version, device used, and browser information. By visualizing the factors influencing risk assessment using AI, it supports investigations and decisions by advertising managers, leading to improved ad delivery quality. This tool is an internal operational tool intended for managing the delivery of "GMO SmaAD" and is not intended to be made available to external parties.

Please see below for details.
https://gmotech.jp/news_release/?p=13127

[Press inquiries]
GMO TECH Holdings, Inc.
　Public Relations Department Kobayashi
　TEL:03-5489-6370 FAX:03-5489-6371
　E-mail: hd-press@hd.gmotech.jp

[Contact information regarding services]
GMO TECH, Inc.
　Digital Marketing Business Division Sales Department
　TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
　E-mail: smaad-contact@gmotech.jp