May 14, 2026

To all the press

GMO TECH Holdings, Inc.

GMO TECH Holdings implements a shift in business strategy for the AI ​​era.
~Transitioning from advertising and media business to AI SaaS business~

　GMO TECH Holdings, Inc. (President and CEO: Akito Suzuki), a member of the GMO Internet Group, announced on May 14, 2026 (Thursday) that, in light of the rapidly changing market environment due to the widespread adoption of generative AI, it will shift its business structure from its traditional advertising and media-centric model to an AI-powered SaaS model.^{(※ 1)}We have decided to shift our focus to business operations.
　This shift in business strategy aims to establish a sustainable competitive advantage in the age of AI. Through the development of "platform-based SaaS" that forms the core of companies' business workflows, we aim to provide value that leads to improved sales and operational efficiency.

(*1) SaaS (Software as a Service) refers to a service model in which software is provided via the internet, allowing users to utilize the service without owning their own systems.

【background】
　In recent years, advancements in generative AI have significantly altered users' information gathering and decision-making processes. Changes in search behavior and the increasing sophistication of AI-driven information presentation are prompting a re-evaluation of the roles of traditional internet advertising and media.
　Amidst these environmental changes, the flow business, which centers on advertising operations, faces challenges from the perspective of sustainable growth due to its high degree of uncertainty and dependence on external factors.
　Meanwhile, the cloud services market in Japan continues to expand, and the rate of corporate use of cloud services is also rising. The combined usage rate, including both company-wide and partial use, reached 80.6% in 2024. The domestic public cloud services market is projected to grow to 8,816.4 billion yen by 2029, with increased demand for cloud-based services, including SaaS, expected, particularly in areas supporting business operations and customer interactions.^{(※ 2)}
　Based on these considerations, GMO TECH Holdings will transform its business structure in order to establish a sustainable competitive advantage in the age of AI.

(*2) Information and Communications White Paper, 7 Edition | Ministry of Internal Affairs and Communications
https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r07/html/nd111210.html

[Summary of the new policy]
　Going forward, GMO TECH Holdings will focus on AI-powered SaaS businesses and aim to build products that function at the heart of business operations.
　In recent years, the SaaS market has seen a proliferation of single-function tools and commoditization, making it difficult to provide continuous value. Against this backdrop, we will promote a shift towards "SaaS for the AI ​​era," where AI functions in conjunction with business processes and data.
　Based on a design philosophy that emphasizes connectivity and scalability with AI and external systems, we focus on developing products that are central to business workflows and can connect multiple functions, data, and AI. We aim to develop products that not only provide single functions but also enable the cross-functional use of multiple data and AI technologies.

[Specific initiatives]
■ SaaS transformation and enhancement of existing areas
　We will evolve the following areas, which we have cultivated so far, into SaaS that emphasizes connectivity and scalability with AI, and enhance the value we provide as a product by leveraging our data assets and operational know-how.

• Marketing SaaS domain (SEO, MEO, store reservation management, LINE effectiveness analysis, swipe-type landing pages)
• Real estate DX SaaS domain (owner/tenant apps, owner CRM, etc.)

For details on our main SaaS services, please see the following page.
▶https://hd.gmotech.jp/service/

■ Creation of new SaaS products
　To address business challenges and changes in customer interactions in the AI ​​era, we will promote the development of new SaaS products. Through this, we aim to create services that will form the foundation for supporting corporate growth.

■ Expansion of subscription-based businesses
　By shifting to a SaaS business model, we aim to expand our recurring revenue model (stock revenue) and achieve stable and sustainable business growth.

【About the future】
　GMO TECH Holdings will evolve into a company that provides "systems that continuously generate results" through a transformation of its business structure centered on AI and SaaS. By providing value to companies on a continuous basis, rather than just a one-off, basis for their growth, we aim to establish a new standard in the age of AI.

[Comment from Akito Suzuki, President and CEO of GMO TECH Holdings]
　The evolution of generative AI is fundamentally changing the business landscape. Taking this as an opportunity, we have decided to re-evaluate our business model and shift to an AI-powered SaaS business.
　AI truly shines when it's integrated with business processes and data. Leveraging our accumulated expertise, we will provide systems that enable AI to continuously deliver value, thereby playing a fundamental role in supporting our clients' growth.

GMO TECH Holdings, Inc.
President & CEO
Akito Suzuki

About GMO TECH Holdings

　GMO TECH Holdings was established in October 2025 as a joint holding company through the business integration of GMO TECH Co., Ltd. and Design One Japan Co., Ltd., and was listed on the Tokyo Stock Exchange Growth Market.
　Building upon our experience in areas such as marketing DX, real estate DX, and store operations support, we are leveraging data and technology to evolve into a SaaS product company adapted to the AI ​​era.
　With the vision of "Enabling sustainable business growth through AI and SaaS," we provide products that "create revenue through systems" through platform-type SaaS that function at the heart of business workflows, supporting our customers' sustainable business growth.

Above

[Press inquiries]
GMO TECH Holdings, Inc.
　Public Relations Department Kobayashi
　TEL:03-5489-6370 FAX:03-5489-6371
　E-mail: hd-press@hd.gmotech.jp

GMO Internet Group, Inc.
　Group Public Relations Department PR Team Kurata
　TEL：03-5456-2695
　Contact Us:https://group.gmo/contact/press-inquiries/

[GMO TECH Holdings, Inc.] (URL:https://hd.gmotech.jp/）

[GMO Internet Group, Inc.] (URL:https://group.gmo/）

Copyright (C) 2026 GMO TECH HD, Inc. All Rights reserved.

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