July 7, 2026

To all the press

GMO Design One, Inc.

"Ekiten by GMO" offers a service where there are no fees until a reservation is made.
We have launched a pay-per-use online reservation service.
~Even free member stores can now introduce online reservations with no initial or monthly fees~

　GMO Design One Co., Ltd. (President and CEO: Yasuo Takabatake, hereinafter referred to as GMO Design One) has started offering a pay-per-use online reservation service for free member stores on its store information portal site "Ekiten byGMO" from July 1st (Wednesday). As a result, "Ekiten Online Reservation," which was previously only available to paid members, will now be available to free member stores with no initial or monthly fees.
　This service does not incur any costs until a reservation is made, and uses a genre-based billing system. If your reservation usage increases, you can switch to a regular membership plan of 5,000 yen per month (excluding tax) to fix your costs.

【background】
　Until now, "Ekiten byGMO" has offered "Ekiten Online Reservation" as a paid service for its members. However, we have received requests from store members such as "I want to try it first" and "I want to confirm whether reservations will actually be made before incurring costs," and we have observed that the cost upfront is a barrier to signing up in some cases.
　Furthermore, in the realm of lifestyle services such as house cleaning, domestic help, and on-site construction work, there is a growing need to try attracting customers through reservations while keeping costs down.
　In response to these requests, GMO Design One has introduced a pay-as-you-go model that allows even free members to use the online reservation function, with costs incurred based on the number of reservations and customers.

[Service Features]
■ 1. No charge until a reservation is made.
　There are no initial setup fees or monthly fixed fees. Since no usage fees are incurred in months with no bookings, businesses can introduce online booking while keeping costs down.

■2. Pay-per-use pricing system tailored to genre
　Depending on the characteristics of your industry, the following billing methods will apply.

* For details on each unit price, please check the application page.
* If you upgrade to a full membership in the middle of the month, the full membership fee for that month will be applied.

■3. If bookings increase, you can switch to a paid full membership plan.
　If online bookings increase, you can switch to the Ekiten Regular Member Plan (5,000 yen per month, excluding tax) to fix costs regardless of the number of bookings or customers. Stores can choose the optimal plan according to their booking situation.

■4. Also compatible with "Reserve with Google"
　"Ekiten byGMO" supports "Reserve with Google," which allows users to make reservations directly from Google Search™ and Google Maps™. Reservations made via Google can also be centrally managed on the "Ekiten Online Reservation" management screen.

*Some stores may not be able to use "Reserve with Google".
* Google Search and Google Maps are registered trademarks or trademarks of Google LLC.

[How to get started]

1. Sign up for a free membership
   Application URL:https://owner.ekiten.jp/free-basic01/
2. Access the application form from the store member navigation under "Reservation Management".
3. Apply to use the reservation service for free members
   *Credit card registration is required.
   *Detailed information, including fees, can be found on the application page.
4. Setting up and publishing online reservations
5. Payment will be processed the following month using your registered credit card, based on your visit history.

[About "Ekiten Online Reservations"]
　"Ekiten Net Reservation" is an online reservation management system that launched in 2020. It has already been adopted by over 5,000 businesses (as of the end of June 2026) and supports a wide range of genres, including beauty salons, relaxation centers, and restaurants. Businesses can centrally manage reservations, accept bookings, and process visits through the "Ekiten Net Reservation" management screen. Furthermore, it supports table reservations for restaurants, allowing for reservations for multiple tables and groups.

[Future prospects]
　GMO Design One will continue to work on expanding the functionality and improving the service quality of "Ekiten byGMO." Through supporting store customer acquisition and improving operational efficiency, we will support the growth of small and medium-sized businesses and contribute to the revitalization of local economies.

[About "Ekiten byGMO"] (URL:https://www.ekiten.jp/）
　"Ekiten byGMO" is a portal site where local shops and businesses can post information and reviews for free. Owners can edit their profiles to add photos and detailed information, and users can check shop information and refer to other customers' opinions from reviews. Shops can increase their visibility on "Ekiten byGMO," understand customer needs by utilizing user behavior data, and use this information to attract customers and promote their businesses.

[About GMO DesignOne]

　GMO Design One's mission is to "revitalize the world," and it develops DX services for stores and local businesses.
　We provide services that support everything from attracting customers to improving operational efficiency for stores, including a store reservation management SaaS based on the portal site "Ekiten byGMO," as well as Google Maps utilization support, SNS management, and AI utilization support.
　Through these services, we create opportunities for "consumers" seeking attractive shops and services to connect with "businesses" that offer valuable experiences. Each encounter increases the number of fans of the shops and brings vitality to the towns and cities—by spreading this positive cycle throughout Japan, we aim to contribute to the revitalization of local economies and the development of the Japanese economy.

Above

[Press inquiries]
GMO TECH Holdings, Inc.
　Public Relations Department Kobayashi
　TEL:03-5489-6370 FAX:03-5489-6371
　E-mail: hd-press@hd.gmotech.jp

[Contact information regarding services]
●GMO DesignOne, Inc.
　Communication Planning Department, Tagami
　TEL:050-5536-1555 FAX:03-6380-6226
　Email: sales@ekiten.jp

[GMO DesignOne, Inc.] (URL:https://www.designone.jp/）

[GMO TECH Holdings, Inc.] (URL:https://hd.gmotech.jp/）

Copyright (C) 2026 GMO DesignOne, Inc. All Rights reserved.

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