July 8, 2026
To all the press
GMO TECH, Inc.
GMO TECH to hold online summit for e-commerce businesses
I will be speaking at "EC Conference 2026 Summer".
From "being found in searches" to "being chosen by AI": An explanation of AEO strategies in the AI era.
GMO TECH, Inc. (President and CEO: Ryoichi Suzuki, hereinafter referred to as GMO TECH), a member of the GMO Internet Group, will be speaking at the online conference "EC Conference 2026 Summer," which will be held on Wednesday, July 22nd and Thursday, July 23rd, 2026.
GMO TECH will be giving a presentation on Wednesday, July 22nd (Part 1 / 10:10-10:40) on the theme of "From 'Being Searched For' to 'Being Chosen by AI'." Executive Officer Takuma Nakahara will discuss the changing customer acquisition environment in the e-commerce market due to the spread of generative AI, and will cover information design for AI to appropriately understand and reference product and service information, as well as AEO (Authorized Optimization).(※ 1)This section explains the underlying concepts and practical points.
(*1) AEO (Answer Engine Optimization): This is a concept that aims to make your company's information more likely to be cited and referenced in the answers of AI and search services.
【background】
With the spread of generative AI, the e-commerce market is seeing an increase in information gathering and product comparison through generative AI, in addition to search engines. In the future, it is expected that AI agents will increasingly compare and suggest products on behalf of users, requiring companies to design information in a way that is easy for AI to understand and reference.
This conference will introduce the latest e-commerce marketing strategies that take these market changes into account. GMO TECH will present SEO(※ 2)Based on the knowledge we have cultivated in the field of AI marketing, we will introduce the concepts and specific measures of AEO required in the AI era, focusing on the theme of "designing the entry point" for e-commerce in the AI era.
(*2) SEO (Search Engine Optimization): This refers to efforts to make a website appear higher in search results.
[Event summary]
| Event name | EC Conference 2026 Summer |
| Date | October 2026, 7 (Wed), 22:10-00:18(JST) 2026th (Thu) October 7 23:10-00:18 |
| Holding method | Held online |
| Entry fee | Free (pre-registration required) |
| URL | https://seminar.tsuhannews.jp/seminar/20260722/ |
| Organizer | ・E-commerce Communication ECMO (Unimedia Co., Ltd.) Commerce Pick (Commerce Pick Co., Ltd.) ・EC Times (WUUZY Co., Ltd.) |
| Sponsorship | - Online Shop Manager Forum (Impress Corporation) ・EC no Mikata (MIKATA Co., Ltd.) |
[Presentation Content]
■Theme (tentative)
From being "searched for" to being "chosen by AI"
~Understanding Agentic Commerce and Next-Generation SEO (AEO) Strategies Through Google's Publicly Published Patents~
■ Overview
In e-commerce customer acquisition, it is anticipated that AI agents will increasingly search for products on behalf of users, narrow down suitable candidates, and suggest places to purchase them.
In this session, we will discuss how to design information systems that allow e-commerce businesses to be appropriately referenced and evaluated by AI, taking these changes into account.
This presentation will explain how AI evaluates products and information, drawing on the latest search algorithms and Google's published patents. Based on our expertise in SEO, we will present a new approach to customer acquisition and purchasing strategies in e-commerce during the AI era.
This content will provide valuable insights not only for SEO specialists, but also for e-commerce managers and marketing personnel considering customer acquisition strategies in the age of AI.
■Speaker Profile
GMO TECH, Inc.
Executive Officer,
Product Marketing Business Headquarters
Head of the Algorithm Research Lab
Takuma Nakahara
A marketing strategist with 16 years of practical experience in the fields of SEO and AI marketing. Having supported over 200 companies, their strength lies in analyzing search data, interpreting user intent and behavior, and designing strategies that drive business growth.
Since joining GMO TECH in January 2025, I have served as an executive officer, overseeing SEO consulting and new business development, and also promoting research on search mechanisms as the head of the Algorithm Research Laboratory.
[About GMO TECH]
GMO TECH, Inc. is a technology company that leverages AI and SaaS to support businesses in achieving sales growth and improving operational efficiency.
In addition to developing customer acquisition support businesses in the SEO, MEO, and AI marketing fields, including the store customer acquisition DX SaaS "MEO Dash! byGMO," we also provide operational efficiency support through the real estate DX SaaS "GMO Rental DX," and operate affiliate advertising, internet media, and payment services businesses.
Leveraging our unique AI technology and in-house developed products, we are promoting the creation of systems that enable AI to continuously deliver value in business operations, supporting companies' digital transformation and sustainable growth.
Above
[Press inquiries]
GMO TECH Holdings, Inc.
Public Relations Department Kobayashi
TEL:03-5489-6370 FAX:03-5489-6371
E-mail: hd-press@hd.gmotech.jp
[Contact information regarding services]
GMO TECH, Inc.
Product Marketing Division, Sales Department
TEL: 03-4405-0939 (direct) FAX: 03-5489-6371
E-mail: pm-marketing@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. |
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Ryoichi Suzuki, President and CEO |
| Business Overview | Creating the future with AI 1. Store Customer Acquisition DX SaaS Business 2. Real Estate DX SaaS Business 3. Web Marketing DX Business 4. Internet Media Business 5. Payment services business 6. All AI and SaaS-related matters, including the above. 7. Other internet marketing businesses |
| Capital | 1 million yen (as of the end of December 2025) |
[GMO TECH Holdings, Inc.] (URL:https://hd.gmotech.jp/）
| Company Name | GMO TECH Holdings, Inc. (Tokyo Stock Exchange Growth Market, Securities Code: 415A) |
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | Management of consolidated companies and any other related business |
| Capital | 100 million yen (as of October 1, 2025) |