"How are brands recommended in AI search?" GMO TECH and Ahrefs hold webinar based on analysis of over 4 AI responses ~Celebrating the appointment of Ahrefs as official Japanese ambassador~

2026.07.14

News Release

July 14, 2026

To all the press

GMO TECH, Inc.

"How are brands recommended in AI search results?"
GMO TECH and Ahrefs to hold a webinar based on analysis of over 4 AI responses.
~In commemoration of becoming the official ambassador for Ahrefs Japan~

 GMO TECH, Inc. (President and CEO: Ryoichi Suzuki, hereinafter referred to as GMO TECH), a member of the GMO Internet Group, will be holding a free online webinar entitled "How are brands recommended in AI search? – The 'grammar of recommendation' and how to implement it, as revealed by the analysis of 7 cases" on Thursday, July 23, 2026, starting at 13:4, in collaboration with Ahrefs Pte. Ltd. (CEO: Dmitry Gerasimenko, hereinafter referred to as Ahrefs).
 This webinar will explain the information architecture and brand strategies that companies should address in the age of AI search, based on insights from a research report that analyzed 41,264 AI responses.

【background】
 With the proliferation of generative AI, users are increasingly using AI-generated answers and recommendations to compare and consider products and services, in addition to traditional search engines. In response to these changes, for businesses, in addition to ranking highly in search results, how their brand and services are perceived and recommended by AI has become a crucial issue for expanding brand awareness and building customer connections.
 On the other hand, there is still insufficient shared knowledge about what kind of information AI uses to recommend brands and generate responses, which can be applied in practical situations.
 Therefore, GMO TECH will be co-hosting a webinar with Ahrefs to explain the trends in brand recommendations revealed in the research report, as well as the differences in response trends between ChatGPT and Google AI Mode, from a perspective useful for business operations.
 This webinar is being held to commemorate the appointment of Takuma Nakahara, Executive Officer of GMO TECH, as the official ambassador for Ahrefs Japan.

 

[Contents]
 This webinar will cover Brand Radar(※ 1)and MCP(※ 2)Based on 41,264 AI responses analyzed using this method, we will explain the trends in brand recommendations in AI search.
 Furthermore, by comparing the response trends of ChatGPT and Google AI Mode, we will introduce information architecture and content strategies required in the age of AI search, using practical examples.

(*1) Brand Radar: An analytical method that visualizes the display and recommendation status of brands in AI search.
(*2) MCP (Model Context Protocol): A mechanism that allows AI to interact with external data and tools to reference and utilize necessary information.

■ Overview

Date2026th (Thu) October 7 23:13-00:14
Held formatOnline event (Zoom webinar)
Entry feeFree (pre-registration required)
Capacity300 people (first come first served)
Application URLhttps://gmotech.jp/semlabo/seo/seminar/20260723-ahrefs-tech-seminar/

■ Program

TimeMessage
13:00~13:15Part 1: Introducing Ahrefs – Brand Radar and AI Workspace Letaido
Speaker: Takanori Kawaharada, Head of Marketing, Ahrefs Japan
13:15-13:45Part Two: How are brands recommended in AI search? – The "grammar of recommendation" revealed through the analysis of 4 cases.
Speaker: Takuma Nakahara, Executive Officer and Head of Vertical Media Business Division, GMO TECH
13:45-14:00Part 3: Question and Answer Session  

 

【Speakers】

Ahrefs Pte. Ltd.
Head of Marketing, Japan
Takanori Kawarada

 Having lived in Israel for over 20 years, I was responsible for localization and marketing lead for the Japanese market at top SaaS companies such as Waze (Google), Wix, and monday.com.
 I was involved in launching products for the Japanese market, localization, marketing strategy, and digital and field marketing.
 Since August 2024, I have been in charge of marketing for Ahrefs Japan, working to increase brand awareness, localize the brand, and expand its marketing efforts.
 I speak three languages: English, Japanese, and Hebrew.

GMO TECH, Inc.
Executive Officer,
Product Marketing Business Headquarters
Head of the Algorithm Research Lab
Takuma Nakahara

 A marketing strategist with 16 years of practical experience in the fields of SEO and AI marketing. Having supported over 200 companies, their strength lies in analyzing search data, interpreting user intent and behavior, and designing strategies that drive business growth.
 Since joining GMO TECH in January 2025, I have served as an executive officer, overseeing SEO consulting and new business development, and also promoting research on search mechanisms as the head of the Algorithm Research Laboratory.

 

[About GMO TECH]

 GMO TECH, Inc. is a technology company that leverages AI and SaaS to support businesses in achieving sales growth and improving operational efficiency.
 In addition to developing customer acquisition support businesses in the SEO, MEO, and AI marketing fields, including the store customer acquisition DX SaaS "MEO Dash! byGMO," we also provide operational efficiency support through the real estate DX SaaS "GMO Rental DX," and operate affiliate advertising, internet media, and payment services businesses.
 Leveraging our unique AI technology and in-house developed products, we are promoting the creation of systems that enable AI to continuously deliver value in business operations, supporting companies' digital transformation and sustainable growth.

Above

[Press inquiries]
GMO TECH Holdings, Inc.
 Public Relations Department Kobayashi
 TEL:03-5489-6370 FAX:03-5489-6371
 E-mail: hd-press@hd.gmotech.jp

[Contact information regarding services]
GMO TECH, Inc.
 Product Marketing Division, Sales Department
 TEL: 03-4405-0939 (direct) FAX: 03-5489-6371
 E-mail: pm-marketing@gmotech.jp

 

[GMO TECH Inc.] (URL:https://gmotech.jp/

Company NameGMO TECH, Inc.
AddressCerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo            
RepresentativeRyoichi Suzuki, President and CEO
Business OverviewCreating the future with AI
1. Store Customer Acquisition DX SaaS Business
2. Real Estate DX SaaS Business
3. Web Marketing DX Business
4. Internet Media Business
5. Payment services business
6. All AI and SaaS-related matters, including the above.
7. Other internet marketing businesses
Capital1 million yen (as of the end of December 2025)

[GMO TECH Holdings, Inc.] (URL:https://hd.gmotech.jp/

Company NameGMO TECH Holdings, Inc. (Tokyo Stock Exchange Growth Market, Securities Code: 415A)
AddressCerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo
RepresentativeAkito Suzuki, President and CEO
Business OverviewManagement of consolidated companies and any other related business
Capital100 million yen (as of October 1, 2025)

Copyright (C) 2026 GMO TECH, Inc. All Rights reserved.

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