July 31, 2026
To all the press
GMO TECH, Inc.
GMO TECH strengthens fraud detection in "GMO SmaAD" using AI.
We developed an in-house analytics tool for reward CPE advertising.
AI scoring helps improve ad quality.
GMO TECH, Inc. (President and CEO: Ryoichi Suzuki, hereinafter referred to as GMO TECH), a member of the GMO Internet Group, has launched a reward CPE advertising service for its performance-based advertising service "GMO SmaAD".(※ 1)To strengthen our fraud prevention measures, we developed our own AI-powered in-house analysis tool, which we began using on July 31, 2026 (Friday).
This tool scores fraud risk based on multiple indicators, including IP address, OS version, device used, and browser information. By visualizing the factors influencing risk assessment using AI, it supports investigations and decisions by advertising managers, leading to improved ad delivery quality. This tool is an internal operational tool intended for managing the delivery of "GMO SmaAD" and is not intended to be made available to external parties.
(*1) This is a performance-based advertising method in which users receive rewards such as points or in-app items when they complete an action specified by the advertiser.
[Background of Development]
In rewarded CPE advertising, while AI-driven automation of ad operations is progressing, ad fraud is increasing, such as the rise of low-quality websites created solely for the purpose of generating advertising revenue.(※ 2)These methods are becoming more sophisticated. Therefore, maintaining the safety and quality of ad delivery requires an operational system that can quickly and continuously detect signs of fraud.
GMO TECH has been taking measures against fraud by introducing external ad fraud detection systems and risk management tools for ad delivery destinations into "GMO SmaAD".
On the other hand, with reward CPE advertising, it was necessary to check multiple data points across campaigns, such as IP addresses, device information, OS, and browser, and in some cases, the expertise and verification time of the person in charge were required to analyze fraud trends and make investigation decisions. In addition, there were cases where existing tools were not sufficient to grasp the fraud patterns specific to reward CPE advertising.
In response to these challenges, GMO TECH has developed an in-house analysis tool that utilizes its accumulated delivery data and advertising operation expertise as analytical logic, performing AI-powered scoring and visualizing risk factors. By introducing this tool, we have established a system that allows for the priority review of high-risk cases, supporting the investigation and decision-making of operations staff, and working to improve the advertising quality of "GMO SmaAD".
At GMO TECH, we are working to improve advertising quality through both the introduction of external solutions and in-house development. This development of an internal tool further strengthens those efforts.
(*2) This refers to the fraudulent act of inflating the number of views and clicks on advertisements through fraudulent means in order to receive advertising fees.
<Related releases>
GMO TECH introduces an ad fraud detection system to its performance-based advertising service, "GMO SmaAD".
~Spider AF's first app-specific CPE ad fraud detection feature strengthens ad safety~
https://gmotech.jp/news_release/?p=12346
GMO TECH becomes an ACP-certified partner of Momentum to strengthen advertising risk countermeasures.
~Building a secure delivery system by implementing an ad delivery destination control tool~
https://gmotech.jp/news_release/?p=12754
[Details of the features]
This tool is an internal operational tool developed to improve the delivery management and quality of "GMO SmaAD." By combining AI-driven analysis with the judgment of operational staff, it supports the identification of fraud risks and the streamlining of investigations.
■ AI analyzes multiple indicators and scores fraud risk.
AI analyzes four indicators—the concentration and distribution of IP addresses, bias in OS versions, the concentration of devices used, and abnormal browser versions—to score the fraud risk for each delivery campaign. Based on the delivery data and operational expertise accumulated by GMO TECH, the analysis logic makes it easier to identify signs of fraud specific to reward CPE advertising.
■ AI visualizes the reasons for risk assessment, supporting investigation and decision-making.
The AI not only provides a score but also presents a written explanation of the main factors that led to the high-risk assessment. This makes it easier for the person in charge to understand the background of the risk without having to individually review multiple data points, and allows them to efficiently determine which cases should be prioritized for investigation.
■ Manage high-risk projects in one place using the dashboard.
The dashboard allows you to view risk scores, number of successful cases, and success rates in a single overview. Risk is displayed in three levels: "High Risk," "Caution," and "Normal," and detailed data is also available, helping you prioritize the targets for investigation.
【About the future】
GMO TECH will continue to improve its detection logic and enhance the accuracy of AI-based analysis to strengthen its ability to respond to new fraudulent methods in reward CPE advertising. In addition, we will work to improve the quality and reliability of GMO SmaAD ads by expanding functions that support the decision-making of advertising managers.
About GMO SmaAD
GMO SmaAD is a performance-based advertising (affiliate advertising) distribution service for smartphone apps, boasting one of the industry's largest media networks. It focuses not only on app installs but also on subsequent engagement as the key performance indicator, providing consulting tailored to advertisers' KPIs.
▶ "GMO SmaAD" service website:https://smaad.net/
[About GMO TECH]
GMO TECH, Inc. is a technology company that leverages AI and SaaS to support businesses in achieving sales growth and improving operational efficiency.
In addition to developing customer acquisition support businesses in the SEO, MEO, and AI marketing fields, including the store customer acquisition DX SaaS "MEO Dash! byGMO," we also provide operational efficiency support through the real estate DX SaaS "GMO Rental DX," and operate affiliate advertising, internet media, and payment services businesses.
Leveraging our unique AI technology and in-house developed products, we are promoting the creation of systems that enable AI to continuously deliver value in business operations, supporting companies' digital transformation and sustainable growth.
Above
[Press inquiries]
GMO TECH Holdings, Inc.
Public Relations Department Kobayashi
TEL:03-5489-6370 FAX:03-5489-6371
E-mail: hd-press@hd.gmotech.jp
[Contact information regarding services]
GMO TECH, Inc.
Digital Marketing Business Division Sales Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: smaad-contact@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. |
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Ryoichi Suzuki, President and CEO |
| Business Overview | Creating the future with AI 1. Store Customer Acquisition DX SaaS Business 2. Real Estate DX SaaS Business 3. Web Marketing DX Business 4. Internet Media Business 5. Payment services business 6. All AI and SaaS-related matters, including the above. 7. Other internet marketing businesses |
| Capital | 1 million yen (as of the end of December 2025) |
[GMO TECH Holdings, Inc.] (URL:https://hd.gmotech.jp/）
| Company Name | GMO TECH Holdings, Inc. (Tokyo Stock Exchange Growth Market, Securities Code: 415A) |
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | Management of consolidated companies and any other related business |
| Capital | 100 million yen (as of October 1, 2025) |
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