April 2012, 7
To all the press
GMO TECH, Inc.
Launch of ASO service to rank app store search results
~New measures to increase the number of smartphone app downloads~
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, today announced the launch of the "App Store Search Results Optimization Service byGMO," a service that provides App Store Optimization (ASO) to help apps appear at the top of search results in the smartphone app stores "Google Play" and "App Store." This service will begin offering the service today, Tuesday, July 24, 2012.
About the "App Store Search Results Optimization Service by GMO"
With the rapid spread of smartphones, smartphone app stores such as Google Play and the App Store are overflowing with apps. As a result, it is becoming more difficult to find the app you are looking for by category within the store, and it is predicted that in the future, users will tend to search for apps by keyword.
Given this background, it is considered extremely important for app development companies to ensure that their apps appear at the top of keyword search results in order to promote app downloads.
GMO TECH's new "App Store Search Results Optimization Service byGMO" is a customer acquisition support service that implements measures to help target apps rank higher in keyword search results in each app store. It selects target keywords, designs measures based on each store's algorithm, and implements the PDCA cycle*1 until the app ranks higher. This makes it the perfect service for businesses that are worried that their apps are getting buried in the stores and not increasing the number of downloads.
*1: A management cycle consisting of "Plan," "Do," "Check," and "Act."
A spiral process in which the process is carried out and the final "Act" step is linked to the next "Plan" step.
■ Overview of "App Store Search Results Optimization Service by GMO"
Service name: App store search result optimization service by GMO
Service contents: (1) Keyword selection
(2) Submission of internal instructions based on internal algorithms and countermeasure keywords
(3) Continued implementation of effective external measures
(4) Providing tools to measure effectiveness
(5) Implement the PDCA cycle until you rank highly
(6) Submission of ranking survey report
Initial cost: 40 yen (tax included)
Monthly fee: From 50 yen (tax included)
Contract period: 6 months or more
Note: This fee is for implementing measures for one app.
・On either "Google Play" or "App Store"
This applies to distributed apps.
- If measures are required for both markets, we will provide a separate quote.
・The maximum number of target keywords per app is 10.
・The same keyword can only be used by the first three companies, so depending on the keyword you want,
Please note that we may not be able to take on any countermeasures.
*Android and Google Play are registered trademarks of Google, Inc.
*iPhone is a registered trademark of Apple Inc.
The iPhone trademark is used under license from Aiphone Co., Ltd.
[Reference URL]
[GMO TECH Inc. service] URL:http://gmotech.jp/
<Smartphone advertising>
・SMAAD Ad Network by GMO URL: https://smaad.jp/adnetwork/
・SMAAD Rewards by GMO URL: https://smaad.jp/reward/
[Contact information regarding services]
GMO TECH Inc. Sales Representative Fukuhara
TEL：03-5489-6270
FAX: 03-5489-6371
Email: aso@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mitamura
TEL：03-5489-6370
FAX: 03-5489-6371
Email: press@gmotech.jp