April 2012, 8
To all the press
GMO TECH, Inc.
With GMO SmaAD, a smartphone-specific advertising distribution system
Launch of LTV measurement function that visualizes smartphone user trends
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, has launched a new LTV*1 measurement function for its smartphone distribution system "GMO SmaAD" today, Wednesday, August 8, 2012, which visualizes the subsequent behavior of users who installed an app via advertising.
*1: LTV (Lifetime Value) is the value a customer has earned through transactions such as continuous product purchases.
The cumulative profit a company has made from its first transaction to the present.
It is calculated based on the profit and loss of advertising costs and the results obtained (member acquisition, installation, charges, etc.).
[About the "GMO SmaAD" LTV measurement function]
"GMO SmaAD" is an advertising distribution system specifically for smartphones, which is used on smartphone-compatible sites, Android™ devices, and iPhone® apps. It is effective for advertising smartphone apps, acquiring members via smartphones, and distributing ads for product promotions.
The newly launched LTV measurement function not only monitors the number of users who installed the app via advertising, but also the subsequent behavior of users acquired through advertising, such as the number of membership registrations, cancellations, and inquiries, as well as trends in the remaining number of users, making it possible to use this information to select more effective advertisements to be delivered.Each report can be viewed from the management screen, and can also be provided as CSV data, which can be used as raw data for analysis from various angles.
The LTV measurement function is free to use and can be used with either the affiliate ad network "GMO SmaAD Ad Network" or the reward advertising "GMO SmaAD Reward." It can be used by installing the SDK*2 for LTV measurement, developed by GMO TECH, in your Android™ or iPhone® app.
*2: SDK Software development kit for creating applications.
*Android is a registered trademark of Google, Inc.
*iPhone is a registered trademark of Apple Inc.
The iPhone trademark is used under license from Aiphone Co., Ltd.
GMO TECH will continue to provide services to smartphone app advertisers, publishers, and developers.
Expanding the services of "GMO SmaAD Ad Network" and "GMO SmaAD Rewards"
We will develop a performance-based advertising distribution business to support more effective promotions.
[GMO TECH Inc. service] URL:http://gmotech.jp/
<Smartphone advertising>
・GMO SmaAD Ad Network URL: https://smaad.jp/adnetwork/
・GMO SmaAD Rewards URL: https://smaad.jp/reward/
<App Media Business>
・RANKAPP by GMO URL: http://rankapp.net/
・POINTAPP by GMO URL: http://pointapp.jp/
・Sale & Free Deals App by GMO URL: http://saleapp.jp/
・Tada App WEB by GMO URL: https://tadaapp-web.jp/
<SEO measures for PC>
・SEO AIRLINES by GMO URL:http://seo-airlines.com/
[Contact for inquiries regarding advertising]
GMO TECH Inc. Sales Representative Fukuhara
TEL: 03-5489-6270 (SmaAD Business Division direct line)
FAX: 03-5489-6371
E-mail: smaad-support@gmotech.jp
[Contact information regarding services]
GMO TECH, Inc. Customer Support
E-mail: smaad-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mitamura
TEL：03-5489-6370
FAX: 03-5489-6371
Email: press@gmotech.jp