October 16, 2014
To all the press
GMO TECH, Inc.
GMO AppCapsule, which allows you to easily create O2O apps, now supports Beacon
Offers "GMO AppCapsule Check-in," which automatically distributes coupons when customers visit a store
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, has launched the optional service "GMO AppCapsule Check-in" today, October 16th, for its CMS-compatible O2O app creation ASP service (※1) "GMO AppCapsule," which allows users to easily create store apps (compatible with iPhone®/Android™) for restaurants, beauty salons, and other businesses. The service is compatible with Aplix IP Holdings, Inc. (Head office: Shinjuku-ku, Tokyo; CEO: Ryu Koriyama, hereinafter referred to as "Aplix")'s "Beacon" product.
This optional service provides physical stores with "Beacon" devices, enabling the automatic distribution of coupons and store visit stamps to the store app installed on the smartphones of customers who visit the store.
Additionally, we will be running the "GMO AppCapsule Check-in Campaign," in which all stores that sign up for "GMO AppCapsule" for the first time between now and the end of December 2014 will receive a free "Beacon" device that supports "GMO AppCapsule Check-in."
(* 1)
CMS: Abbreviation for Content Management System, a system that allows you to easily edit app content from an administration screen.
O2O: An abbreviation for Online to Offline, a service that utilizes information and services on the Internet to encourage customers to visit physical stores.
ASP: Application Service Provider. By using this service, you don't need to develop your own app, so you can create apps quickly and at low cost.
[About Beacon-enabled "GMO AppCapsule Check-in"]
GMO AppCapsule, provided by GMO TECH, is an ASP service that allows users to create O2O apps specifically for their stores, such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics, with the aim of attracting customers to these stores. Users can easily create original iPhone®/Android™ apps by selecting a design from the PC management screen and entering basic information. The service also includes ASO strategies (*2) to increase app installations, a coupon function to encourage existing customers to return, and a store visit stamp function. Even store operators with little knowledge of online sales promotion methods can use the app to expand their customer contact points, attract more customers to their stores, and increase sales.
GMO TECH has now made Aplix's Beacon product, MyBeacon® Pro General-Purpose MB004 Ac, compatible with GMO AppCapsule, and has begun offering the optional service "GMO AppCapsule Check-in," which enables automatic check-in. This makes it possible to automatically distribute coupons and grant store visit stamps through Beacon terminals installed in stores. Store operators can use this to encourage spending by customers and improve customer satisfaction. The Beacon terminals will be provided by GMO TECH.
(※2) Abbreviation for AppStore Optimization, a measure to rank high in search results on app stores (App Store/Google Play).
<Usage image of "GMO AppCapsule Check-in">
<About the "GMO AppCapsule Check-in" campaign>
GMO AppCapsule Check-in compatible Beacon devices will be provided free of charge to stores that sign up for GMO AppCapsule by the end of December 2014. Stores signing up after January 2015 will be required to pay an initial fee of 3,240 yen (tax included) to implement the Beacon (device fee and shipping). Shipments of the devices are scheduled to begin in early November 2014.
[GMO AppCapsule service overview]
Compatible devices (OS): iPhone® (iOS 7 or later) / Android™ 4.3 or later
| Service name | GMO AppCapsule |
|---|---|
| URL | https://appcapsule.com/ |
| Price (Tax not included) |
Monthly fee: Bronze Plan: 10,000 yen/month (disk space and design template restrictions apply) Silver Plan: 30,000 yen/month (no disk space limit, no design template limit) ∟Gold Plan Separate quote required (Customized Plan) |
| Optional service | "GMO AppCapsule Check-in" <Initial fee> 3,240 yen (tax included) ⇒ Free for contracts signed by the end of December 2014 <Monthly fee> 0 yen |
[About Aplix's "Beacon"]
Aplix's "Beacon" is a Bluetooth® Smart product that supports the low-power communication standard Bluetooth®(*3) Low Energy. The "MyBeacon® Series" uses iBeacon licensed technology, adopts a communication method that reduces smartphone battery consumption, and also has security functions through electronic authentication. The product is certified as conforming to technical standards and in compliance with the radio wave laws of each country and region.
(*3): Bluetooth is a short-range wireless communication standard that wirelessly connects computers, smartphones, peripheral devices, etc., enabling voice and data communication between devices.
[Related URL]
・Aplix's official website for "Beacon" products
"MyBeacon® Series": http://www.aplix.co.jp/mybeacon/
"MyBeacon® Pro MB004 Ac":http://www.aplix.co.jp/?page_id=9463
・GMO TECH corporate website URL:http://gmotech.jp/
・“GMO AppCapsule” URL: https://appcapsule.com
[Contact information regarding services]
GMO TECH Inc. O2O Business Division Managers: Yamauchi and Kato
TEL: 03-5489-6375 (direct communication)
FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Someya
TEL：03-5489-6370
FAX: 03-5489-6371
Email: press@gmotech.jp
*Google Play and Android™ are registered trademarks of Google, Inc.
*App Store and iPhone® are registered trademarks of Apple, Inc.
*The iPhone trademark is used under license from Aiphone Co., Ltd.