June 26, 2015
To all the press
GMO TECH, Inc.
Nao Co., Ltd.
Comedian Hiroshi launches game commentary video channel in collaboration with Nao Co., Ltd.
~Sales of video ad space that can be used for game advertising and promotion~
GMO TECH, Inc. (CEO: Suzuki Akito, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, has collaborated with Nao Inc. (CEO: Nishio Toshio, hereinafter referred to as "Nao"), a company that operates media outlets and develops apps, to plan and develop game commentary video channels. The first channel, "Hi, I'm Hiroshi. I'm starting game commentary. @GameMarket" (Niconico Douga/YouTube), was released on June 5th.
Starting today, June 26th, the channel has begun selling advertising space for game introduction videos to smartphone game operators.
["Hi, I'm Hiroshi. I'm starting a game commentary.@GameMarketBackground to the launch of "]
Recently, the number of users of video sharing services such as YouTube has been growing rapidly, and the ways in which they are used are becoming more diverse. One such use is "game play videos," in which the uploader plays a game while adding their own commentary. "Game play videos" are not only enjoyable as entertainment, but are also seeing an increase in the number of viewers as they are useful for finding game strategies and gathering information on new games. Game operators are also taking notice of these videos, using them to introduce games to viewers.
GMO TECH has strengths in the mobile marketing business, providing services such as smartphone ad distribution services and mobile SEO countermeasure services, and many of its clients are smartphone game operators. Recently, these clients have been requesting more and more game commentary videos.
To address this issue, GMO TECH has collaborated with Nao, a company that provides video channels featuring celebrities and apps, to launch the game commentary video channel "Hi, I'm starting game commentary. @GameMarket," so that game commentary videos can be used to advertise and promote smartphone game apps.
As a new proposal in mobile marketing, GMO TECH will sell video advertising space for game introductions on the channel, and support its clients, smartphone game operators.
We will also continue to work with Nao to further expand the number of video channels and provide new content and apps.
■Comments from talent Hiroshi on the launch of his video channel
Ten years ago I was a TV star, but now I want to become a star in the online world. I want to enjoy playing games! Please give me your advice in the comments.
| ■Talent Hiroshi's profile Hiroshi (43 years old) to April 14, 1972 Born in Arao City, Kumamoto Prefecture Hobbies: Camping, fishing, raising tropical fish, visiting second-hand shops, driving ※Small boat license Official site:http://hiroshi0214.com/ Official Twitter:https://twitter.com/hiroshidesu0214 Cafe & Karaoke Cafe "Hiroshi's Shop" http://www.hiroshino-omise.com/ |
[About "Hiroshi. I'm starting a game live stream. @GameMarket"]
"This is Hiroshi. I'm starting a game commentary. @GameMarket" is a game commentary video channel hosted by comedian Hiroshi. Hiroshi plays smartphone games with his game-loving assistants and broadcasts the commentary videos to NicoNico Live Broadcasting and YouTube.
During the show, the guests will play various games and share useful information, such as their appeal, advice on how to beat them, and information on how to pre-order games before they are released.
[Reference URL]
・"Hi, I'm Hiroshi. I'm starting a game live stream. @GameMarket"
Niconico Video URL:http://ch.nicovideo.jp/hiroshidesu
・Nao Co., Ltd. URL:http://naoco.tv/#page0
・GMO TECH Inc. URL:https://gmotech.jp/
<Smartphone advertising>
・GMO SmaAD Ad Network URL: https://smaad.jp/adnetwork/
・GMO SmaAD Rewards URL: https://smaad.jp/reward/
<GMO AppCapsule>
・GMO AppCapsule URL: https://appcapsule.com/
<SEO measures for PC>
・SEO AIRLINES byGMO URL:http://seo-airlines.com/
<App Media Business>
・POINTAPP byGMO URL: http://pointapp.jp/
[Contact information regarding services]
GMO TECH, Inc. Contact: Hongo
TEL: 03-5489-6270 (direct communication)
FAX: 03-5489-6371
E-mail: smaad-sales@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Konuma
TEL：03-5489-6370
FAX: 03-5489-6371
Email: press@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. (TSE Mothers Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | President and CEO: Akito Suzuki |
| Business Overview | ■Web marketing business ■ Mobile marketing business ■ Internet media business ■ O2O business |
[Nao Co., Ltd.] (URL:http://naoco.tv/#page0）
| Company Name | Nao Co., Ltd. |
|---|---|
| Address | Toshin Building 2F, 10-33 Yoyogi 4-chome, Shibuya-ku, Tokyo |
| Representative | Toshio Nishio, President and CEO |
| Business Overview | ■ Mobile business ■ Media Business ■Casting business |