October 26, 2016
To all the press
GMO TECH, Inc.
Learn from the history of O2O in Japan and examples of attracting customers to 2,000 stores!
O2O Practical Marketing Seminar held
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, will hold a "Practical O2O Marketing Seminar: Learn from the History of O2O in Japan (※1) and Case Studies of Attracting Customers from 2,000 Stores!" on Monday, November 28, 2016, for store operators such as restaurants and retailers, and corporate representatives who support store O2O marketing.
In this seminar, we will introduce the history of O2O marketing in Japan, as well as success stories that will be useful for practical O2O marketing strategies, from the O2O app creation ASP (※2) service "GMO Customer Attraction Up Capsule," which has a track record of implementation in 2,000 stores.
In recent years, with the advent of smartphones, O2O marketing has been adopted in a variety of fields, from attracting customers to brick-and-mortar stores such as restaurants, supermarkets, beauty salons, apparel stores, and retailers, to attracting people to events and local government initiatives to revitalize local areas.
To support this type of O2O marketing, GMO TECH also offers "GMO Customer Attraction Up Capsule," an ASP service that allows users to create original O2O apps (compatible with iPhone®/Android™) that are effective in attracting customers to brick-and-mortar stores such as restaurants, retail stores, and accommodations. As of October 7, 2016, the number of stores that have adopted the service has exceeded 2,000, and there are a growing number of cases where the stores that use it have achieved great results in securing loyal customers and encouraging repeat visits.
GMO TECH has decided to hold a seminar for store operators and company representatives who support stores' O2O marketing by introducing success stories of stores that have introduced the "GMO Customer Attraction Up Capsule," to help them consider and implement O2O marketing strategies.
(※1) O2O: An abbreviation for Online to Offline, which refers to the use of the internet to develop promotions and provide information on deals that encourage customers to visit physical stores.
(※2) ASP: Abbreviation for Application Service Provider. By using this service, you do not need to develop your own app, so you can create apps quickly and at low cost.
[Seminar Outline]
| Seminar name | Learn from the history of O2O in Japan and examples of attracting customers to 2,000 stores! O2O Practical Marketing Seminar |
|---|---|
| Date and Time | Monday, August 2016, 11 28: 16-00: 17 |
| Venue | Cerulean Tower 11F (Large Meeting Room 1), 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Target | ・Store owners and managers ・Advertising agencies ・Web production companies ・Company representatives who handle sales promotion solutions such as printing and SP ・Other people involved in O2O marketing strategies *It does not matter whether you have installed "GMO Customer Attraction Capsule." |
| Capacity | 30 |
| cost | Free |
| Program | ●Part 1 (16:00-16:30) "The history of domestic O2O marketing and marketing examples from cutting-edge players" Entering the 2010s, O2O marketing has evolved alongside the shift to smartphones. Currently, methods are extremely diverse, and many companies are promoting O2O marketing measures that incorporate a variety of creative ideas. Here, we will introduce the history of O2O marketing and examples of cutting-edge companies that have been working on O2O marketing from the early stages. ●Second part (16:30-17:00) ●Free consultation and business card exchange (17:00-17:30) |
| How to Apply | Please fill in the necessary information and apply via the URL below. URL:https://goo.gl/sFPvJh |
[About "GMO Customer Attraction Capsule"]
GMO TECH's "GMO Customer Attraction Up Capsule" is an ASP service that allows users to create original O2O apps (compatible with iPhone®/Android™) aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. Equipped with a variety of functions such as stamp cards and coupon distribution, store apps can be easily created by simply selecting the design and information on the PC management screen, so even store operators with little knowledge of online sales promotion methods can increase their contact with customers through the app, attracting customers to their stores, and increasing sales.
In addition, we have received positive feedback from many stores for our wide range of design patterns, regular feature updates, and reliable support system.
[GMO Customer Attraction Capsule Usage Fees (All prices exclude tax)]
| Service name | GMO Customer Attraction Capsule |
|---|---|
| URL | https://アップカプセル.com/ |
| Usage plan | Monthly fee: 1) Bronze Plan: 1 yen/month (disk space and design template restrictions apply) 2) Silver Plan: 3 yen/month (no disk space limit, no design template limit) 3) Gold Plan (Customized Plan) |
[Contact information regarding services]
GMO TECH Inc. O2O (O2O) Business Division Managers: Yamauchi, Kato, and Taniuchi
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
*Google Play and Android™ are registered trademarks of Google, Inc.
*App Store and iPhone® are registered trademarks of Apple, Inc.
*The iPhone trademark is used under license from Aiphone Co., Ltd.
Copyright (C) 2016 GMO TECH, Inc. All Rights reserved.