November 2, 2016
To all the press
GMO TECH, Inc.
Ad Tech & Store Apps: Location Information Opens Up the Future of Store Customer Attraction
~Joint seminar with Near to communicate mobile customer acquisition strategies~
GMO TECH, Inc. (hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, will be collaborating with Near Pte. Ltd. Japan Office (hereinafter referred to as Near), which provides marketing services based on mobile audience data, to hold a free seminar titled "Ad Tech & Store Apps: The Future of Store Customer Acquisition Paved by Location Information" at Cerulean Tower (Shibuya-ku, Tokyo) on Friday, November 25, 2016, from 5:00 PM, aimed at store operators of restaurants, retail stores, and facility-based businesses, as well as those in charge of sales promotion and marketing.
In this seminar, we will introduce examples of how to reach potential customers around your store and the secrets to attracting customers to your store using location information, while also showing examples of how to use the services provided by GMO TECH and Near.
GMO TECH, the organizer of this seminar, is an O2O company with a track record of implementation in over 2,000 establishments, including restaurants, beauty salons, and entertainment facilities.(* 1)App creation ASP(* 2) GMO provides the service "GMO Customer Attraction Up Capsule." Near is a DSP that utilizes location information obtained from mobile apps to deliver real-time area targeting and audience targeting ads.(* 3)We provide services.
In this seminar, we will introduce an app created using GMO TECH's "GMO Customer Attraction Up Capsule" and a customer attraction strategy that utilizes Near's ad technology, through examples of how the service is being used in stores.
(※1) O2O: An abbreviation for Online to Offline, which refers to the use of the internet to develop promotions and provide information on deals that encourage customers to visit physical stores.
(※2) ASP: Abbreviation for Application Service Provider. By using this service, you can develop your own app.
This eliminates the need for a dedicated app development tool, allowing you to create apps quickly and at low cost.
(※3) DSP: A platform for advertisers developed for the purpose of centralized management of multiple ad slots, including optimizing delivery and verifying effectiveness.
[Seminar Outline]
| Seminar name | Ad tech & store apps: Location information opens up the future of store customer attraction |
|---|---|
| Date and Time | Friday, November 25, 2016 17:00-18:30 (Doors open 16:30) |
| Venue | Cerulean Tower 11F, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo (3st meeting room) *Please come to the reception desk located at the entrance to the LB floor of Cerulean Tower by 16:50. |
| Target | ・Business personnel interested in advertising and marketing using location information ・Marketing and sales promotion personnel interested in ad technology and O2O ・Store owners and managers of restaurants, retailers, etc. ・Media buying and solutions personnel at advertising agencies, production companies, etc. |
| Capacity | 30 |
| cost | Free |
| Program | ●Part 1 (17:05-17:35) "How to effectively reach potential customers who are not visible around the store" (Hisashi Igaya, Regional Director, Near Pte. Ltd.) ●Second part (17:35-18:05) "Timely information transmission is key to attracting customers to your store! A customer attraction strategy using location information from a store app" (Ryosuke Taniuchi, Evangelist, O2O Business Division, GMO TECH Inc.) ●Free consultation and business card exchange (18:05-18:30) |
| Remarks | ・Please note that the content of the program may be changed depending on the industry of the participating companies. Applications from competitors will not be accepted. ・Please note that applications will be accepted on a first-come, first-served basis and we may close applications once we have reached the planned number of participants. |
| How to Apply | Please fill in the necessary information and apply via the URL below. URL:https://goo.gl/O869pf |
[About "GMO Customer Attraction Capsule"]
GMO TECH's "GMO Customer Attraction Up Capsule" is an ASP service that allows users to create original O2O apps (compatible with iPhone®/Android™) aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. Equipped with a variety of functions such as stamp cards and coupon distribution, store apps can be easily created by simply selecting the design and information on the PC management screen, so even store operators with little knowledge of online sales promotion methods can increase their contact with customers through the app, attracting customers to their stores, and increasing sales.
In addition, we have received positive feedback from many stores for our wide range of design patterns, regular feature updates, and reliable support system.
[GMO Customer Attraction Capsule Usage Fees (All prices exclude tax)]
| Service name | GMO Customer Attraction Capsule |
|---|---|
| URL | https://アップカプセル.com/ |
| Usage plan | Monthly fee: 1) Bronze Plan: 1 yen/month (disk space and design template restrictions apply) 2) Silver Plan: 3 yen/month (no disk space limit, no design template limit) 3) Gold Plan (Customized Plan) |
【Near Pte. Ltd.】(URL:http://jp.near.co/ )
| Company Name | Near Pte. Ltd. |
|---|---|
| Head Office | 35th Floor, UOB Plaza 1 80 Raffles Place |
| Japan Office | Humax Ebisu Building 8F, 1-1-1 Ebisu Minami, Shibuya-ku, Tokyo |
| Representative | CEO Anil Mathews |
| Business Overview | Delivery of location-based advertising and provision of data management systems |
[Reference URL]
・GMO Customer Attraction Capsule Labo URL: https://appcapsule.com/aclabo/
[Contact information regarding services]
GMO TECH Inc. O2O (O2O) Business Division Managers: Yamauchi and Taniuchi
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
*Google Play and Android™ are registered trademarks of Google, Inc.
*App Store and iPhone® are registered trademarks of Apple, Inc.
*The iPhone trademark is used under license from Aiphone Co., Ltd.
Copyright (C) 2016 GMO TECH, Inc. All Rights reserved.