November 10, 2016
To all the press
GMO TECH, Inc.
The "Ore no" series, which offers authentic cuisine at reasonable prices, including "Ore no Italian," has released its official app
~Created with "GMO Customer Attraction Capsule," which allows you to easily create O2O apps~
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has announced that it will launch an O2O(* 1)App creation ASP(* 2) Using the service "GMO Customer Attraction Up Capsule," we have created and released an official app that can be used at all "Ore no" series restaurants, including "Ore no Italian" and "Ore no French," operated by Ore no Co., Ltd. (CEO: Takashi Sakamoto).
GMO Customer Attraction Up Capsule, provided by GMO TECH, is an ASP service that allows businesses to create original O2O apps (compatible with iPhone and Android) aimed at attracting customers to brick-and-mortar stores, including restaurants, retail stores, and commercial facilities. By utilizing attribute data of app users, such as gender, age, date of birth, and area of activity, businesses can implement O2O marketing measures to encourage customers to visit their stores.
The app created using GMO Customer Attraction Up Capsule is the official app for the popular "Ore no" series of restaurants, which includes "Ore no French" operated by Ore no Co., Ltd., and has a total of 35 locations (as of October 2016) mainly in Tokyo. In addition to checking store information for the "Ore no" series, the app also allows users to make online reservations and receive the latest information on new menu items and when bread is fresh via push notifications. Each "Ore no" store has different campaigns and services, such as those that are open for lunch or those that offer live music. The app delivers information tailored to each customer at the appropriate time based on information such as age and gender provided by customers upon initial launch, as well as their preferences for the "Ore no" series (French, Italian, etc.).
For the "Ore no" series, in addition to increasing customer convenience, the app's functions will enable O2O marketing that matches customer needs and attributes, thereby promoting visitor numbers.
<Comment from Mr. Hashimoto, Managing Director of Directly Managed Business at Ore no Co., Ltd.>
The reason for adopting "GMO Customer Attraction Capsule" is that it allows us to send information about events and limited-edition products held at each store to customers. In addition, by linking with online reservations (web page views),(* 3)"I was very satisfied with the convenience of having all the information in the app. In November, Ore no Bakery & Cafe opened at Ebisu Garden Place, and we were able to distribute information to customers through the app. We will continue to use the app to focus on creating fans of our store."
(※1) O2O: An abbreviation for Online to Offline, which refers to the use of the internet to develop promotions and provide information on deals that encourage customers to visit physical stores.
(※2) ASP: Abbreviation for Application Service Provider. By using this service, you do not need to develop your own app, so you can create apps quickly and at low cost.
(※3) Reservations made through the official "Ore no" series app can be centrally managed on the PC management page.
■App image
■Download the official "My" series app
| iPhone version | Android version | Common version for both OS |
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| https://itunes.apple.com/jp/app/annoapuri-anno-zhu-shi-hui/id1164026289?l=en&mt=8 | https://play.google.com/store/apps/details?id=com.appcapsule.ac8600516001&hl=ja | http://app.appcapsule.com/flyer/link?appli_id=8600516001&flyer_id=11 |
[About "GMO Customer Attraction Capsule"]
GMO TECH's "GMO Customer Attraction Up Capsule" is an ASP service that allows users to create original O2O apps (compatible with iPhone®/Android™) aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. Equipped with a variety of functions such as stamp cards and coupon distribution, store apps can be easily created by simply selecting the design and information on the PC management screen, so even store operators with little knowledge of online sales promotion methods can increase their contact with customers through the app, attracting customers to their stores, and increasing sales.
In addition, we have received positive feedback from many stores for our wide range of design patterns, regular feature updates, and reliable support system.
[GMO Customer Attraction Capsule Usage Fees (All prices exclude tax)]
| Service name | GMO Customer Attraction Capsule |
|---|---|
| URL | https://アップカプセル.com/ |
| Usage plan | Monthly fee: 1) Bronze Plan: 1 yen/month (disk space and design template restrictions apply) 2) Silver Plan: 3 yen/month (no disk space limit, no design template limit) 3) Gold Plan (Customized Plan) |
[Reference URL]
・GMO Customer Attraction Capsule Labo URL: https://appcapsule.com/aclabo/
[Contact information regarding services]
GMO TECH Inc. O2O Business Division Manager Shimoyamada
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
*Google Play and Android™ are registered trademarks of Google, Inc.
*App Store and iPhone® are registered trademarks of Apple, Inc.
*The iPhone trademark is used under license from Aiphone Co., Ltd.
Copyright (C) 2016 GMO TECH, Inc. All Rights reserved.