November 16, 2016
To all the press
GMO TECH, Inc.
GMO Customer Attraction Capsule, which allows users to easily create O2O apps, strengthens reservation functions by linking with Toreta, a restaurant reservation/customer ledger service
- Supports "instant reservations," allowing you to check availability and reservation history in real time -
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has announced that it will launch an O2O(* 1)App creation ASP(* 2) The "GMO Customer Attraction Up Capsule" service has partnered with "Toreta," a restaurant reservation and customer ledger service provided by Toreta Inc. (CEO: Nakamura Hitoshi), to enhance its reservation functions as of today, November 16, 2016. With this collaboration, restaurants using both services will be able to accept reservations instantly on the restaurant app created with "GMO Customer Attraction Up Capsule," and will be able to manage vacant seating and reservation records in real time on "Toreta."
This is the first time that an app creation ASP has collaborated with Toreta.
(※1) O2O: An abbreviation for Online to Offline, which refers to the use of the internet to develop promotions and provide information on deals that encourage customers to visit physical stores.
(※2) ASP: Abbreviation for Application Service Provider. By using this service, you do not need to develop your own app, so you can create apps quickly and at low cost.
<Image of collaboration between "GMO Customer Attraction Capsule" and "Toreta">

[About the collaboration between "GMO Customer Attraction Capsule" and "Toreta"]
1) Prevent lost opportunities by making instant reservations through the app
Until now, apps created with "GMO Customer Attraction Up Capsule" only supported "request reservations," a tentative reservation type where a reservation request is sent to the store, but by linking with "Toreta," it is now possible to make instant reservations from the app. This allows you to instantly acquire customers who want to visit your store and prevent lost opportunities. In addition, reservation status is automatically reflected in "Toreta" and can be checked in real time at the store, so you can take measures in real time that are likely to attract customers, such as sending push notifications encouraging customers to visit depending on the availability of seats or issuing limited coupons.

2) Smooth store operations with centralized management of online reservations
In addition to reservations made through the app, reservations received via web reservation services linked to Toreta can also be managed centrally in Toreta. This reduces the workload associated with reservation management and prevents human error, and allows you to check available seating in real time, allowing for smooth store operations.
3) Gain insight into the effectiveness of your app's marketing by tracking booking history
"Toreta" allows you to obtain and manage web reservation records from each linked service, including apps, so you can measure marketing effectiveness and use it for future initiatives.
<Linkage procedure>
Stores that have created an app using GMO Customer Attraction Capsule, signed a usage agreement with Toreta, and set up online reservations for Toreta can immediately start using each function.
<About holding the seminar>
On Monday, December 5th, 2016, a free seminar will be held in Shibuya, Tokyo, with a sales manager from Toreta Inc. as the guest speaker. The seminar is aimed at restaurant owners and those in charge of attracting customers and promoting sales at brick-and-mortar stores. Details of the seminar will be posted separately on the GMO TECH corporate website.
[About "GMO Customer Attraction Capsule"]
GMO TECH's "GMO Customer Attraction Up Capsule" is an ASP service that allows users to create original O2O apps (compatible with iPhone®/Android™) aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. Equipped with a variety of functions such as stamp cards and coupon distribution, store apps can be easily created by simply selecting the design and information on the PC management screen, so even store operators with little knowledge of online sales promotion methods can increase their contact with customers through the app, attracting customers to their stores, and increasing sales.
In addition, we have received positive feedback from many stores for our wide range of design patterns, regular feature updates, and reliable support system.
<Usage Fee> (All prices exclude tax)
| Service name | GMO Customer Attraction Capsule |
|---|---|
| URL | https://アップカプセル.com/ |
| Usage plan | Monthly fee: 1) Bronze Plan: 1 yen/month (disk space and design template restrictions apply) 2) Silver Plan: 3 yen/month (no disk space limit, no design template limit) 3) Gold Plan (Customized Plan) |
*For information on Toreta usage fees and applications, please visit the following URL:https://toreta.in/jp/payment for more information.
[About "Toreta"] (URL:https://toreta.in)
Toreta is a reservation/customer ledger service that allows you to easily and conveniently manage reservations for all kinds of restaurants, from high-end restaurants to izakayas. Its thorough attention to usability, with an awareness of the actual restaurant, has been highly praised, and since its release in December 2013, it has registered over 7,500 restaurants, making it the number one restaurant reservation ledger system in the industry.(* 3)We have achieved this.
(※3) "ICT adoption in the food and beverage industry and the latest trends in restaurant reservation ledger systems" (September 2016, Seed Planning survey)
[Reference URL]
・GMO Customer Attraction Up Capsule Labo URL: https://upcapsule.com/aclabo
[Contact information regarding services]
GMO TECH Inc. O2O (O2O) Business Division Managers: Yamauchi and Taniuchi
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
*Google Play and Android™ are registered trademarks of Google, Inc.
*App Store and iPhone® are registered trademarks of Apple, Inc.
*The iPhone trademark is used under license from Aiphone Co., Ltd.
Copyright (C) 2016 GMO TECH, Inc. All Rights reserved.