May 16, 2017
To all the press
GMO TECH, Inc.
The company operates approximately 80 restaurants nationwide and will celebrate its 80th anniversary in June this year.
"New Tokyo" releases official app
~O2O app creation platform "GMO Customer Attraction Up Capsule PRO" adopted~
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has developed an O2O platform that allows for flexible customization, similar to proprietary development.(* 1)Using the app creation platform "GMO Customer Attraction Up Capsule PRO," we created the official app for "New Tokyo," a restaurant operated by New Tokyo Co., Ltd. (CEO: Mori Kazunori), and released it on May 8, 2017.
(※1) O2O: An abbreviation for Online to Offline, which refers to the use of the internet to develop promotions and provide information on deals that encourage customers to visit physical stores.
["New Tokyo" official app by "GMO Customer Attraction Capsule"]
New Tokyo, a restaurant that will celebrate its 80th anniversary this June, started out as a beer hall on the banks of Sukiyabashi Bridge in Ginza, Tokyo in 1937, and currently operates a beer hall, izakaya, Japanese dining, cafe and more, mainly in the Kanto and Kansai regions.
The official New Tokyo app, created using GMO Customer Attraction Capsule PRO, aims to further strengthen the brand's power on the occasion of the milestone anniversary and to create loyal customers. The app's home page has been customized to pursue uniqueness, with an original design and layout, and content displayed according to membership rank.
Additionally, because "New Tokyo" has many store names (store brands), the app is equipped with a function that allows the information posted on it to be separated by store name, and a function that allows the stamp used at check-in (which can be used at all New Tokyo Group stores) to be changed for each store name. This allows store staff to see at a glance which store names a customer visits most often, and can be used to improve customer service.
<Comment from Mr. Toyoda, Managing Director of New Tokyo Corporation>
As New Tokyo celebrates its 80th anniversary this year, the company decided to introduce an app to strengthen its branding and encourage more customers to visit its stores. Using GMO Customer Attraction Capsule PRO, the company was able to create a high-quality app with a unique design and functionality, with short delivery times and low cost, making it a unique tool for the company. The company hopes that this app will be an effective new sales promotion strategy using smartphone marketing, leading to the growth of New Tokyo.
■ Main contents of the official "New Tokyo" app
・Rank-up card ・Store information
・Survey ・Bonus benefits
・Search for nearby stores ・Check-in at the store
■Image of the official "New Tokyo" app
■Download the official "New Tokyo" app
| iPhone version | Android version |
 |
 |
| iTunes URL |
[About New Tokyo] (URL:http://www.newtokyo.co.jp/)
Since its founding, New Tokyo has operated primarily as a beer hall, serving draft beer. In 12, the company opened its flagship white beer hall on the banks of Sukiyabashi Bridge, which was bustling with intellectuals and office workers, and from then on draft beer became widely available to the general public.
Currently, the New Tokyo Group has expanded beyond beer halls to include Japanese, Western, and Chinese cuisine, and operates over 80 stores nationwide.
This long-established establishment will celebrate its 80th anniversary in 2017, and to commemorate the anniversary, the flagship beer hall will reopen in Sukiyabashi on June 9th.
[About "GMO Customer Attraction Capsule PRO"]
"GMO Customer Attraction Up Capsule PRO" was launched in February 2017 as an upgraded service to "GMO Customer Attraction Up Capsule," an O2O app creation service aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. It allows you to create highly original, highly functional apps that are just as if they were developed from scratch. GMO TECH handles everything from consulting to design and construction, so you can create an original app that meets your needs without having to bother the store, and after creation, you can freely operate and manage it from the management screen.
In terms of functionality, in addition to basic features such as stamp card functionality, coupon distribution, and app usage analysis, it also has many other features, including the following: These functions can be flexibly customized to suit the needs of the store, making it ideal for store and facility managers who consider the app to be their main tool for sales promotion and attracting customers.
・Design features that can be freely combined
・A function that allows you to segment (display) users by attributes
・Ability to link with customer (member) data held by companies
・Multilingual support in anticipation of inbound tourists
["GMO Customer Attraction Capsule PRO" Usage Fees (All prices exclude tax)]
| Service name | GMO Customer Attraction Capsule PRO |
|---|---|
| URL | https://アップカプセル.com/pro |
| Initial cost/production cost | ・Basic initial cost: 20 yen and up ・App production costs: from 30 yen ・Customization development costs: Separate estimate |
| Monthly cost | separate quotation(* 2) |
(*2) Charges are based on the number of monthly active users (MAU). Please contact us for details.
[Reference URL]
・App/O2O information media "GMO Customer Attraction Up Capsule Labo" URL: https://upcapsule.com/aclabo
[Contact information regarding services]
GMO TECH Inc. O2O Business Division Manager Shimoyamada
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
Copyright (C) 2017 GMO TECH, Inc. All Rights reserved.