May 31, 2017
To all the press
GMO TECH, Inc.
Launch of "GMO SmaAFFi," a completely performance-based affiliate service with no initial or monthly fees
- Thorough consulting to increase customer attraction for advertisers and maximize revenue for publishers -
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, is offering a completely performance-based affiliate service (ASP) for websites (compatible with PCs and smartphones) with no initial or monthly fees.#1) "GMO SmaAFFi" (URL:https://smaad.net/smaaffi) is now available from today, Wednesday, May 31, 2017.
With "GMO SmaAFFi," GMO TECH acts as an intermediary between advertisers and media owners (affiliates), selecting the most suitable media, handling submission work, and providing web consulting for media owners. In addition, it also has fraud prevention functions, so it has a high return on investment and is expected to attract more customers and increase sales for advertisers and maximize revenue for media owners.
(※1) ASP is an abbreviation for Affiliate Service Provider, and refers to a service and its operator that acts as an intermediary between advertisers and media and delivers performance-based advertising.
[Background to launch]
Performance-based affiliate advertising is characterized by the fact that customers can set the price per result, making it low-risk and easy to implement, and is therefore being used in a wide range of fields, including e-commerce sales promotion and encouraging the opening of credit cards and FX accounts.With the recent expansion of the e-commerce market and the increase in smartphone advertising accompanying the spread of smartphones, the size of the domestic affiliate market is also continuing to expand, and is expected to reach 200.65 billion yen in 2016, 115.3% compared to the previous year, and is predicted to expand to 350 billion yen by 2020.(* 2).
In this situation, GMO TECH is(* 3)Since 2011, we have been providing "GMO SmaAD," an advertising distribution service for smartphone apps. It is used by many customers as a platform that enables advertisers to attract customers and verify effectiveness, and enables media owners to monetize.
Leveraging the advertising management know-how and fraud prevention functions it has cultivated through "GMO SmaAD," GMO TECH has developed "GMO SmaAFFi," an affiliate service for websites based on the "GMO SmaAD" distribution system, to support advertising for websites in addition to apps. The service is now available from today.
(※2) Source: Yano Research Institute Ltd. "Survey on the Affiliate Market (2016)"
*The size of the affiliate market is calculated by adding up affiliate advertising costs (performance-based compensation), commissions, and various expenses (initial costs, monthly fees, option fees, etc.).
[About "GMO SmaAFFi"] (URL:https://smaad.net/smaaffi）
"GMO SmaAFFi" is a completely performance-based affiliate service for websites (compatible with PCs and smartphones). GMO TECH acts as an intermediary between advertisers and publishers (affiliates) who operate websites, providing consulting services to both parties, allowing advertisers to attract more customers and increase sales, while publishers can maximize their profits.
<How advertisers use the service and its benefits>
After applying for "GMO SmaAFFi," advertisers can start displaying ads on their websites simply by setting up promotion results under the guidance of GMO TECH's consulting services.
| 1) No initial costs or monthly fees required |
| CPA: Pay only when a user takes a specific action via an ad(* 4)Since it is a compact model, you can use it easily without any initial costs or monthly fees. |
| 2) Fraud prevention features reduce the risk of unnecessary advertising costs |
| GMO TECH's unique fraud prevention function is implemented, which not only detects fraudulent clicks but also eliminates results obtained through fraudulent practices such as false or impersonated applications, thereby reducing the risk of incurring unnecessary advertising costs. |
| 3) Detailed consulting |
| GMO TECH will utilize the know-how it has cultivated through the operation of "GMO SmaAD" to handle everything from selecting the best media for the advertiser's products to submitting the ads. We will also set up an administration screen for advertisers to check the results of their ads. |
| 4) You can set rewards for multiple purchases(* 5) |
| Advertisers can freely set multiple performance-based rewards according to their needs. For example, they can promote their ads in anticipation of multiple user actions, such as "(1) first purchase" and "(2) second purchase as a repeat customer." |
| 5) Proposing and building unique web media exclusively for advertisers |
| We can also develop and operate original web media exclusively for advertisers, taking advantage of our in-house development experience, such as the O2O app creation service "GMO Customer Attraction Up Capsule" and the job search media "Part-time Job Now," which are offered by GMO TECH. By building your own web media, you can use exclusive advertising space. |
(※4) CPA stands for Cost Per Action, and is an advertising method in which costs are incurred when a user performs a specific action. It also refers to the cost per action.
(※5) When the service first starts, only fixed rate rewards (※6) will be supported, but by this summer, we will be offering fixed rate rewards(* 7)We plan to add multiple results through this project.
(※6) A fixed rate commission model is an advertising model in which, when a user purchases a product through an advertisement, a fixed percentage (%) of the purchase price is paid as a commission. (For example, if the fixed rate is 10%, 300 yen is paid for each 3,000 yen DVD purchase.)
(※7) A flat-rate reward model is an advertising model in which a fixed amount of reward is paid each time a user takes an action set by the advertiser, such as registering as a member, requesting information, or purchasing a product. (For example, 300 yen is paid for each user registration.)
<Process and benefits for media owners>
Media owners (affiliates) can register as media partners (URL:https://console.smaad.net/media/register_affiliateAfter completing the registration process, you can enter media information and other details on the management screen. Once your registration information has been confirmed by GMO TECH, you can begin using the service. You can create ad slots from the management screen and select from available ad opportunities.
| 1) Various advertising projects available |
| We offer a wide range of affiliate advertising options, from purchasing products and requesting information on e-commerce sites to signing up for credit cards and opening FX accounts, which often offer high rewards. |
| 2) Automatically post advertising opportunities through affiliate API integration |
| Free Affiliate API(* 8)By linking the API with their website or blog, publishers can automatically obtain and publish available advertising opportunities. |
| 3) Increased reward opportunities with ads with multiple outcomes |
| Depending on the advertising project, multiple outcomes may be set, which can lead to increased revenue due to increased opportunities for rewards. |
| 4) Affiliate support |
| GMO TECH will utilize the know-how it has cultivated through web consulting, with a focus on SEO measures, to provide website consulting in terms of ad placement, page structure, and feature composition that will catch users' attention, thereby supporting media owners in increasing their revenue. |
(※8) API is an abbreviation for Application Programming Interface, a mechanism for connecting software such as services and applications.
[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers in December 2014 and uses its technology to help companies attract customers with its in-house developed products. In addition to the smartphone app advertising distribution service "GMO SmaAD" and the recently launched affiliate service "GMO SmaAFFi," the company also provides "GMO Customer Attraction Up Capsule," which makes it easy to create smartphone apps, and SEO countermeasures "SEO AIRLINES byGMO," as well as Facebook, listing, and retargeting operations as its core business.
Across all of GMO TECH's businesses, we focus on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies.
[Reference URL]
・Advertising distribution for smartphone apps "GMO SmaAD" URL:https://smaad.net/smaad
・O2O app creation "GMO Customer Attraction Up Capsule" URL: https://upcapsule.com/
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
GMO Internet Group Public Relations and Investor Relations Department, Ishii and Shimada
TEL：03-5456-2695
Email: pr@gmo.jp
[Contact information regarding services]
GMO TECH Inc. AdTech Business Department Onuma
TEL:03-5489-6270 FAX:03-5489-6371
E-mail: smaad-direction@gmotech.jp
Copyright (C) 2016 GMO TECH, Inc. All Rights reserved.