August 29, 2017
To all the press
GMO TECH, Inc.
Announcement of the release of the "Tsukada Farm Official App" on Tuesday, August 29th, which creates new relationships with customers
~O2O app creation platform "GMO App Capsule PRO" adopted~
O2O provided by GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a member of the GMO Internet Group(※ 1)The app creation platform "GMO App Capsule PRO" has created the official smartphone app for "Tsukada Farm," an izakaya chain operated by AP Company, Inc. (CEO: Hisashi Yoneyama). After approximately one month of trial operation, the app was released today, Tuesday, August 29, 2017.
The "Tsukada Farm Official App" is a smartphone app that digitizes Tsukada Farm's original business card point system, which has been well received by repeat customers, and provides new value such as "not losing or forgetting."
(※1) An abbreviation for Online to Offline, which refers to utilizing online information and services to promote customer traffic to physical stores.
[About the "Tsukada Farm Official App"]
■ Data collection of the preferences of over 1 customers who visit the store every day, and use big data to provide new value
Tsukada Farm began using paper business cards in 2011, and has issued a total of approximately 860 million cards to date. However, there was an issue where many customers would forget their paper business cards when they returned to the store.
By migrating the business card point system to an app, it will be possible to improve things such as not losing or forgetting cards, which was not possible with paper, and prevent lost opportunities.
Furthermore, by digitizing the menu items ordered by over 1 customers who visit the restaurant every day and the content viewed on the app, and accumulating and analyzing the collected customer preferences as big data, the company will be able to provide information on the most suitable products and ingredients based on each customer's preferences and ordering trends.
■ A sense of direct connection to the source of the product when you start the app
When you open the app, a screen of soil with boot footprints appears, then the video spans the exterior of the poultry farm, and then moves on to videos of the producers of the ingredients offered at Tsukada Farm, such as vegetable farmers and sake breweries, before moving on to the inside of the store. The app also tells the story of how the food gets to your plate.
■ Main features of the "Tsukada Farm Official App"
・Rank-up card (business card system) ・Special menu ・Survey
・Bonus benefits (coupons) ・Store search ・Recommended information ・Reservations/availability check
■Download the "Tsukada Farm Official App"
| iPhone version | Android version |
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The "Tsukada Farm Official App" is currently running a download campaign in which three groups of six people will be entered into a lottery to win a trip to Hawaii from among those who download the app. (Period: July 26, 2017 - September 30, 2017)
[August 29th marks the 10th anniversary of the opening of Tsukada Farm's first store]
Tsukada Farm, which opened its first store in Hachioji, Tokyo on August 29, 2007, will celebrate its 10th anniversary in 2017. Since its founding, the company has been involved in the production and processing of local chicken, and has pursued the ideal form of food. Hoping to continue to cherish this approach and provide a place where customers can enjoy food and drinks in peace, the company released the Tsukada Farm Official App on August 29, the day of its 10th anniversary.
[About "GMO Up Capsule PRO"]
"GMO App Capsule PRO" was launched in February 2017 as an upgraded service to "GMO App Capsule," an O2O app creation service aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. It allows you to create highly original, highly functional apps that are just as good as if they were developed from scratch. GMO TECH handles everything from consulting to design and construction, so you can create an original app that meets your needs without having to bother the store, and after creation, you can freely operate and manage it from the management screen.
In terms of functionality, in addition to basic features such as stamp card functionality, coupon distribution, and app usage analysis, it also has many other features, including the following: These functions can be flexibly customized to suit the needs of the store, making it ideal for store and facility managers who consider the app to be their main tool for sales promotion and attracting customers.
①Design features that can be freely combined
② A function that allows you to segment (display) users by attributes
3) Function to link with customer (member) data held by the company
4. Multilingual support in anticipation of inbound tourists
[GMO App Capsule PRO Usage Fees (All prices exclude tax)]
| Service name | GMO Up Capsule PRO |
|---|---|
| URL | https://アップカプセル.com/pro |
| Initial cost/production cost | ・Basic initial cost: 20 yen and up ・App production costs: from 30 yen ・Customization development costs: Separate estimate |
| Monthly cost | separate quotation(* 2) |
(*2) Charges are based on the number of monthly active users (MAU). Please contact us for details.
[Contact information regarding services]
GMO TECH Inc. O2O Business Department Managers: Yamauchi and Shibuya
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
Copyright (C) 2017 GMO TECH, Inc. All Rights reserved.