October 10, 2017
To all the press
GMO TECH, Inc.
O2O seminar held on Thursday, October 26th
"What is 'app customer service' that goes beyond web customer service?"
GMO TECH, a GMO Internet Group company that develops online customer acquisition services, is an O2O service aimed at sales promotion and marketing personnel at brick-and-mortar stores and chains.(※ 1)The seminar "What is 'app customer service' that goes beyond web customer service? ~A detailed analysis of popular app examples~" will be held on Thursday, October 26, 2017 at Cerulean Tower (Shibuya, Tokyo).
This seminar will feature Fuller Corporation (https://fuller-inc.com/We are planning to have Mr. Takenobu Okada, Head of Business Strategy at Yahoo! JAPAN, as our guest, to talk about the latest notable examples of "app customer service" and market trends.
(※1) O2O: An abbreviation for Online to Offline, which refers to the use of the internet to develop promotions and provide information on deals that encourage customers to visit physical stores.
In recent years, the e-commerce industry has been paying close attention to "web customer service," which provides personalized customer service (communication) on websites in the same way as in brick-and-mortar stores. Web customer service tools can be used for recommendations and marketing automation by analyzing individual member information and browsing/purchasing behavior, and are being introduced to many e-commerce sites as they are expected to improve conversion rates.
In response to this, brick-and-mortar stores and facilities are increasingly introducing "app customer service," creating "original apps" as customer attraction and marketing tools and delivering information tailored to each individual user, and there are an increasing number of cases where this has actually led to increased visits and sales.
Therefore, we will be holding an O2O seminar entitled "What is 'app customer service' that goes beyond web customer service?" for sales promotion and marketing personnel who are considering measures to attract customers and boost sales at brick-and-mortar stores and chain stores. The seminar will introduce examples of app creation and use using GMO TECH's O2O app creation service, "GMO App Capsule PRO." In addition, we will welcome guest Mr. Takenobu Okada, head of the business strategy department at Fuller Inc., which operates the app market analysis service "App Ape," to discuss trends in the app market and notable examples of popular and notable "app customer service" from major chains.
Additionally, all attendees will receive a free booklet entitled "100 Cases of Attracting Customers in Japan and Abroad Using O2O."
[Seminar Outline]
| Seminar name | What is "app customer service" that goes beyond web customer service? ~A detailed analysis of popular app examples~ |
|---|---|
| Date and Time | March 2017, 10 (Thursday) 26:10-30:12 (doors open at 00:10) |
| Venue | Cerulean Tower 11F, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo (1st meeting room) |
| Target | Store and chain sales promotion, marketing, business development, and sales planning personnel |
| Capacity | 15 people (Registration will close once capacity is reached) |
| cost | Free |
| Program | Opening remarks (10:35-10:40) What is "app customer service" that goes beyond web customer service? ●Part 1 (10:40-11:10) Analysis of O2O apps reveals noteworthy examples and market trends of "app customer service" Takenobu Okada, General Manager of Business Strategy Office, Fuller Corporation ●Part 2 (11:10-11:40) "App customer service" creates enthusiastic repeat customers for your store! ~A thorough explanation of production examples using "GMO App Capsule PRO"~ Ryosuke Taniuchi, Product Marketing Group, O2O Business Division, GMO TECH Inc. ●Business card exchange and free consultation (11:40-12:00) |
| Bring item | ・ Writing tools ・2 business cards |
| Participation benefits | Booklet "100 Cases of Attracting Customers Domestically and Internationally Using O2O" |
| Remarks | ・The content may be changed without notice. Applications from competitors will not be accepted. ・Please note that applications will be accepted on a first-come, first-served basis and we may close applications once the planned number of participants has been reached. |
| How to Apply | Please fill in the necessary information and apply via the URL below. URL:http://peatix.com/event/306084/ |
[About "GMO Up Capsule PRO"]
"GMO App Capsule PRO" was launched in February 2017 as an upgraded service to "GMO App Capsule," an O2O app creation service aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. It allows you to create highly original, highly functional apps that are just as good as if they were developed from scratch. GMO TECH handles everything from consulting to design and construction, so you can create an original app that meets your needs without having to bother the store, and after creation, you can freely operate and manage it from the management screen.
In terms of functionality, in addition to basic features such as stamp card functionality, coupon distribution, and app usage analysis, it also has many other features, including the following: These functions can be flexibly customized to suit the needs of the store, making it ideal for store and facility managers who consider the app to be their main tool for sales promotion and attracting customers.
①Design features that can be freely combined
② A function that allows you to segment (display) users by attributes
3) Function to link with customer (member) data held by the company
4. Multilingual support in anticipation of inbound tourists
[GMO App Capsule PRO Usage Fees (All prices exclude tax)]
| Service name | GMO Up Capsule PRO |
|---|---|
| URL | https://アップカプセル.com/pro |
| Initial cost/production cost | ・Basic initial cost: 20 yen and up ・App production costs: from 30 yen ・Customization development costs: Separate estimate |
| Monthly cost | separate quotation(* 2) |
(*2) Charges are based on the number of monthly active users (MAU). Please contact us for details.
[Contact information regarding services]
GMO TECH Inc. O2O Business Division Managers: Yamauchi and Taniuchi
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH Inc. Public Relations Officer Mihara
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
*Google Play and Android™ are registered trademarks of Google, Inc.
*App Store and iPhone® are registered trademarks of Apple, Inc.
*The iPhone trademark is used under license from Aiphone Co., Ltd.