December 11, 2017
To all the press
GMO TECH, Inc.
"Seminar to Increase Customer Satisfaction for Restaurant Chains" to be held on Friday, December 22nd
~What is "omotenashi" that maximizes customer satisfaction?~
GMO TECH, Inc. (hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, will hold a free seminar on improving customer satisfaction for restaurant chains at Cerulean Tower (Shibuya-ku, Tokyo) on Friday, December 22, 2017.
At this seminar, we will welcome Mr. Mitsuharu Sakai from the NPO Path to Successful Stores to give a special lecture on the theme of "What is 'hospitality' that maximizes customer satisfaction?"
In recent years, it has become important for restaurants, cafes, izakayas, and other food service establishments to not only implement measures to attract customers to their establishments, but also to improve customer satisfaction by providing hospitality-oriented service to customers in order to create repeat customers.
Therefore, we will be holding a "Seminar to Increase Customer Satisfaction for Restaurant Chains" aimed at sales promotion staff and store managers who are considering measures to attract customers to stores and chains and create repeat customers.
In the first part, we will be holding the S1 Server Grand Prix, a major event to determine the No. 1 server in a restaurant.(※ 1)Mr. Mitsuharu Sako of the NPO Path to Successful Stores, who serves as the Kanto Regional Headquarters Director of the NPO, will talk about examples of "omotenashi" (hospitality) at chain stores.
In the second part, we will look at O2O, which allows for flexible customization.(※ 2)GMO TECH, which provides the app creation service "GMO App Capsule PRO" and has supported the sales promotion and customer service strategies of over 3,700 restaurant chains, will explain examples of how "app customer service" using smartphone apps is being used, as well as discuss future prospects.
(※1) This competition selects the "Best Server," the best server in Japan, who makes people think, "If I go to that store, I'll meet that person." The purpose of the competition is to raise the status of servers and improve their service skills, and the first and second rounds of judging, regional competitions, and national competitions are held over the course of a year to determine the No. 1 server. (Reference URL: http://hanjyoten.org/)
(※2) O2O: An abbreviation for Online to Offline, which refers to the use of the internet to develop promotions and provide advantageous information to encourage customers to visit physical stores.
[Seminar Outline]
| Seminar name | Seminar to improve customer satisfaction for restaurant chains ~What is "omotenashi" that maximizes customer satisfaction?~ |
|---|---|
| Date and Time | Friday, December 22, 2017 10:30-12:30 (doors open 10:00) *Please complete the check-in by 10:20 |
| Venue | Cerulean Tower 11F (1nd conference room), 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Target | ●Store/chain sales promotion, marketing, business development, sales planning personnel, and Area managers and store managers ●People in charge of businesses targeting the food and beverage industry |
| Capacity | 70 people (Registration will close once capacity is reached) |
| cost | Free |
| Program | Opening remarks (10:30-10:35) ●Part 1 (10:35-11:15) "What is the 'hospitality' that maximizes customer satisfaction?" NPO Path to Prosperity (operator of the "S-1 Server Grand Prix") Kanto Region Headquarters General Manager, Mitsuharu Sako ●Part 2 (11:15-11:45) "How can 'app customer service' maximize customer satisfaction?" Ryosuke Taniuchi, Evangelist, O2O Business Division, GMO TECH Inc. ●Business card exchange and free consultation (11:45-12:30) |
| Bring item | ・ Writing tools ・2 business cards |
| Remarks | ・The content may be changed without notice. Applications from competitors will not be accepted. ・Please note that applications will be accepted on a first-come, first-served basis and we may close applications once the planned number of participants has been reached. |
| How to Apply | Please fill in the necessary information and apply via the URL below. URL:https://peatix.com/event/324704/ |
[About "GMO Up Capsule PRO"]
"GMO App Capsule PRO" was launched in February 2017 as an upgraded service to "GMO App Capsule," an O2O app creation service aimed at attracting customers to brick-and-mortar stores such as restaurants, beauty salons, nail salons, accommodation facilities, hospitals, and dental clinics. It allows you to create highly original, highly functional apps that are just as good as if they were developed from scratch. GMO TECH handles everything from consulting to design and construction, so you can create an original app that meets your needs without having to bother the store, and after creation, you can freely operate and manage it from the management screen.
In terms of functionality, in addition to basic features such as stamp card functionality, coupon distribution, and app usage analysis, it also has many other features, including the following: These functions can be flexibly customized to suit the needs of the store, making it ideal for store and facility managers who consider the app to be their main tool for sales promotion and attracting customers.
①Design features that can be freely combined
② A function that allows you to segment (display) users by attributes
3) Function to link with customer (member) data held by the company
4. Multilingual support in anticipation of inbound tourists
[GMO App Capsule PRO Usage Fees (All prices exclude tax)]
| Service name | GMO Up Capsule PRO |
|---|---|
| URL | https://アップカプセル.com/pro |
| Initial cost/production cost(※ 3) | ・Basic initial cost: 40 yen and up ・App production costs: from 35 yen ・Customization development costs: Separate estimate |
| Monthly cost | separate quotation(* 4) |
(※3)Prices were revised from November 2017.
(*4) Charges are based on the number of monthly active users (MAU). Please contact us for details.
[Contact information regarding services]
GMO TECH Inc. O2O Business Department
TEL: 03-5489-6375 (direct) FAX: 03-5489-6371
E-mail: ac-support@gmotech.jp
[Press inquiries]
GMO TECH, Inc. Public Relations Officer
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
*Google Play and Android™ are registered trademarks of Google, Inc.
*App Store and iPhone® are registered trademarks of Apple, Inc.
*The iPhone trademark is used under license from Aiphone Co., Ltd.