April 20, 2018

To all the press

GMO TECH, Inc.

Affiliate service "GMO SmaAFFi",

Launched a side business support service in collaboration with Regraffiti's influencer support salon "mekuru"

- Decided to introduce this system to apparel company M's as a mechanism to promote work style reform -

　GMO TECH, Inc. (CEO: Akihito Suzuki, hereafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has launched a side job support service for companies and businesses to support a wide range of work styles for their employees through its affiliate service "GMO SmaAFFi" today, Friday, April 20, 2018, in exclusive collaboration with "mekuru," an influencer support salon run by Re-Graffiti Inc. (CEO: Hiroshi Fukushima, hereafter referred to as Re-Graffiti).
　This service will allow influencers who register with "mekuru" to be introduced to various affiliate advertising projects held by "GMO SmaAFFi" as work, and will also provide educational programs for influencers.
　The first customer to adopt this service will be M's Co., Ltd. (President and CEO: Kaneko Kazuhiro, hereinafter referred to as "M's"), which operates 105 apparel brand shops nationwide. The company has decided to introduce the service as a system to promote work style reforms for its approximately 800 shop staff.

[Background and Overview]
■Service collaboration between "GMO SmaAFFi" and "mekuru"
　Since May 2017, GMO TECH has been offering a completely performance-based affiliate service called "GMO SmaAFFi," which helps companies (advertisers) attract more customers and affiliates (media owners) maximize their revenue.
　Meanwhile, Regraffiti has been offering its influencer support salon "mekuru" since March 2018. "mekuru" introduces product PR jobs through social media to influencers who register as members, and provides them with knowledge on how to use social media and side jobs, as well as parallel careers.(*)This is a service that provides educational programs for influencers, such as proposing new ways of working.
　"GMO SmaAFFi" and "mekuru" have a strong affinity in terms of supporting influencers, so GMO TECH has been exclusively collaborating with "GMO SmaAFFi" since the launch of "mekuru" in order to further strengthen influencer support in the affiliate business. As a result, the various affiliate advertising projects held by "GMO SmaAFFi" are introduced to "mekuru" registrants, which means that companies (advertisers) using "GMO SmaAFFi" can promote their products and services on social media using influencers. "mekuru" registrants can obtain work through "GMO SmaAFFi."
　Now, as a new initiative between "GMO SmaAFFi" and "mekuru," we have launched a side job support service that supports a wide range of work styles for corporate employees. This service not only introduces suitable affiliate jobs, but also provides educational programs for influencers by "mekuru."
*This is a new way of working that involves engaging in activities outside of one's main job in order to broaden one's horizons, such as activities that utilize skills from one's main job, improving one's own skills, or personal activities that extend one's hobbies and interests.

■M's introduces side job support service as a mechanism for promoting work style reform
　Meanwhile, M's, which operates multiple apparel brands, has set a goal of strengthening not only its brick-and-mortar stores but also its e-commerce site, against the backdrop of the recent expansion of sales from e-commerce sites in the apparel industry.In addition, as it employs approximately 800 shop staff nationwide, it was identified as an issue of how to support diverse working styles for staff, including those on maternity or childcare leave, so that they can utilize their experience and strengths outside of customer service in stores.
　In this context, M's encourages shop staff to become official influencers, promote the company's products through social media such as Instagram and Twitter, and send customers to the e-commerce site, thereby offering a "multi-income" initiative in addition to a basic salary, whereby incentives are paid based on posts and sales.
　Now, by expanding this initiative and utilizing the side job support services of "GMO SmaAFFi" and "mekuru," the company believes it can promote work style reform for shop staff, and has decided to introduce the services.

[Side job support service content]

<Service provision image>

[About "GMO SmaAFFi"] (URL:https://smaad.net/smaaffi）
　"GMO SmaAFFi" is a completely performance-based affiliate service for websites (compatible with PCs and smartphones). GMO TECH acts as an intermediary between advertisers and publishers (affiliates) who operate websites, providing consulting services to both parties, allowing advertisers to attract more customers and increase sales, while publishers can maximize their profits.

[About "mekuru"] (URL:http://mekuru.ne.jp/influencer/）
　"mekuru" is a salon that is home to some of Japan's largest influencers. By registering with "mekuru," you can not only take on influencer work such as product reviews and experience reviews, but also support activities that fit your lifestyle, from media and magazine appearances to exclusive contracts with companies (ambassadors) and career advancement as a lecturer, proposing a new way of working in the age of parallel careers.

[Press inquiries]
GMO TECH, Inc. Public Relations Officer
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

[Contact information regarding services]
GMO TECH Inc. Affiliate Business Department
TEL:03-5489-6270 FAX:03-5489-6371
E-mail: smaad-sales@gmotech.jp

Copyright (C) 2018 GMO TECH, Inc. All Rights reserved.

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