April 2019, 9

To all the press

GMO TECH, Inc.

A business matching platform that connects influencers and companies
"Choir(Chori)-ONLY(Saw) by GMO" launched
- Turn your passion into a job on social media -

GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has launched a business matching platform called "Choir(Chori)-ONLY(Saw) by GMO (hereinafter referred to as Chori-SO)” (URL: https://chori-so.com/) was launched today, Tuesday, September 24th.

"Chori-SO" is a business matching platform that connects influencers active on YouTube, Instagram, etc. with companies that want to engage in influencer marketing, enabling new connections and the creation of business opportunities.
Through "Chori-SO," influencers can apply for and receive offers from companies for a variety of jobs, such as introducing products on social media, writing articles, and appearing at events. Companies can cast the most suitable influencers to promote their products and services.

[Background to the launch of "Chori-SO"]

Recently, the market size of domestic YouTubers and the market size of domestic influencer marketing have been steadily expanding. The usage rate of social media such as Instagram has been growing rapidly, especially among teenagers and people in their twenties.(※ 1)Recently, the number of users of Live apps (live broadcasting platform services) has also been on the rise. In this context, companies are actively promoting influencer marketing.
GMO TECH has also launched a promotion planning service called "GMO Casting(Casting)Management(management)In addition, since May of the same year, we have been operating "One Chance byGMO," an entertainment media outlet where influencers plan, interview, and write from their own unique perspectives, in an effort to revitalize the influencer market.
As part of these efforts, GMO TECH has decided to provide a business matching platform that connects influencers with companies that want to engage in influencer marketing.

(*1) Ministry of Internal Affairs and Communications, "Survey on Information and Communication Media Usage Time and Information Behavior in 29"http://www.soumu.go.jp/main_content/000564529.pdf

[Features of "Chori-SO" - Influencer side]

Feature 1: Initial and monthly fees are "0 yen"
There are no initial or monthly fees. Simply register using your LINE account and start using the service easily.(※ 2).
(※2) It can be used after the review by GMO TECH is completed.

Feature 2: You can apply for jobs in a variety of genres!
We offer two ways to find work: an "open recruitment format," where you can search for and apply for work that suits you from a variety of requests, such as YouTube video production, live app appearances, article writing, lectures, and haircut modeling, and an "offer format," where you receive offers from companies (sponsors) as an influencer they want to hire.

Feature 3: You can evaluate companies (sponsors)
After completing a job, you can rate the sponsoring company on a 5-star scale from 1 to 5 and add a comment. This allows you to use the ratings given by other influencers as a basis for deciding whether to apply for a job.

[Chori-SO Features – From the Corporate (Sponsor) Side]

Feature 1. You can recruit influencers who are highly interested in your services and products (open recruitment format)
If you want to use influencers who are highly motivated about your service or product, or if you want to utilize many influencers, you can register the details of the job you want to request and recruit influencers.

Feature 2: You can nominate an influencer who matches the image of your product or service (nomination format)
You can also set conditions such as the number of followers and age of the influencer you want to use for PR, and nominate the appropriate influencer (nomination format).
Based on the set conditions, we will cast the most suitable influencer for the project.

Feature 3: You can evaluate influencers
After the job is completed, you can rate the influencer's activity regarding the requested job on a 5-point scale from 1 to 5 and add a comment.
This allows you to use the evaluations given by other companies as a reference when requesting work.

["Chori-SO" Service Overview] (URL: https://chori-so.com/)

[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers in December 2014 and helps companies attract customers with its proprietary technology-driven products.
Starting with the launch of "GMO Casting Management" in February 2019, which handles everything from planning to implementing promotional projects using influencers, we are also focusing on businesses that utilize influencers.

GMO TECH will continue to work to revitalize the influencer market, aiming to serve as a bridge between influencers and companies to build better relationships.

Above

[Press inquiries]
GMO TECH, Inc. Public Relations Officer
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO Internet, Inc.
Group Communications Department
Public Relations Officers: Ishii and Takahashi
TEL: 03-5456-2695 E-mail: pr@gmo.jp

[Contact information regarding services]
GMO TECH, Inc. Influencer Marketing Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: influencer@gmotech.jp

[GMO TECH Inc.] (URL:https://gmotech.jp/）

[GMO Internet, Inc.] (URL:https://www.gmo.jp/）

Copyright (C) 2019 GMO TECH, Inc. All Rights reserved.

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