April 2019, 9
To all the press
GMO TECH, Inc.
Automatically integrate and report aggregated job ad effectiveness data
BI tool "GMO Jobbi” now available!
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has announced that it will launch a major aggregation-type job advertisement service.(※ 1)An integrated BI tool that utilizes RPA technology to automatically integrate and report on effectiveness data.(※ 2)"GMO Jobbi” (URL:https://hrad-dash.com/) will be available from today, Monday, September 30th.
"GMO jobbi" is a service for advertisers who use the "aggregate-type recruitment media advertising operation service," and is a service that is available to advertisers who use the major aggregate-type recruitment advertising service "IndeedIt supports ", "Standby" and "Job Box." It integrates advertising effectiveness data published on the management screen of each aggregation-type recruitment advertising service and can be viewed as a report at any time.
(※1) A job-specific search engine that aggregates job information posted in various media on the Internet.
(※2) BI tools are an abbreviation for business intelligence tools, which are tools that integrate and analyze the vast amounts of data that companies hold and use the data to make management decisions.
[Background to the launch of "GMO jobbi"]
Advertisers who post job information on aggregate job ad services can measure the effectiveness of their ads using the access analysis summary data published by the service. However, when using multiple aggregate job ad services, comparing the advertising effectiveness of each service requires opening and checking multiple data sets one by one, which places a burden on advertisers.
Meanwhile, in order to reduce the burden on advertisers, GMO TECH integrates data published on the management screens of major aggregator job ad services "Indeed," "Standby," and "Kyodo Box" in its "Aggregator Job Media Advertising Management Service," compiles the data into reports, and delivers them to advertisers once a month. However, many advertisers have expressed a desire to check the effectiveness of their advertising more frequently than just once a month.
Therefore, GMO TECH has decided to start offering "GMO jobbi," an integrated BI tool that utilizes RPA technology to automatically integrate all data published by each service and generate reports that advertisers can view at any time.
About GMO jobbi
"GMO jobbi" is an integrated BI tool that utilizes RPA technology to automatically centralize all data obtained from the management screens of "Indeed," "Standby," and "Job Box" and create reports. It also analyzes the cost per click and average CPA published by each aggregated job advertising service.(※ 3)Advertising effectiveness, such as values, is reported in real time on a single page, so you can view the latest report at any time.
First, we will integrate the systems of existing customers who have requested it, and then gradually proceed with the switchover and implementation.
(※3) “CPA (Cost Per Action)” refers to the advertising cost per result.
<Service overview>
| Name | GMO jobbi |
| Target | Customers using the "Aggregate Recruitment Media Advertising Management Service" |
| Main functions | ■Reports by media Through API integration, the management screen data of "Indeed," "Standby," and "Job Box" can be integrated and viewed all together on a single page. ■ Regular Report The data published on the management screen of each job advertisement (number of impressions, number of clicks, cost per click, number of conversions, etc.) is displayed by day, week, or month. In addition, it has a function to select the necessary indicators and graph them, so you can output the visualized information as an image file and use it as is for creating documents, etc. ■Campaign-specific reports Advertising campaigns set up for each recruitment advertising medium(※ 4)You can also check the data. It is also possible to link with various effectiveness measurement tools such as "Google Analytics" via API. ■ Job vacancy report(* 5) You can view the number of impressions and clicks for each job posting on job advertisement media on a daily basis, allowing you to see at a glance the response to a specific job posting. |
| Price | Free(* 6) |
| How to apply | Please contact us using the dedicated form at the bottom of the following page. URL:https://hrad-dash.com/ |
(*4) A unit of advertising management. A function used to set advertising budgets and targets (job type, region, age, etc.) for each campaign.
(*5) Currently, only Indeed is supported (as of September 30, 2019).
(※6) A separate fee is required for the "Aggregate Recruitment Media Advertising Management Service."
[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers in December 2014 and provides support to companies in attracting customers through its proprietary technology-driven products, internet advertising, and SEO.
We provide comprehensive support for attracting customers to the web, including our in-house developed smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi," as well as advertising operations centered on aggregated job ads from Indeed and Standby, "Feed Dash! byGMO," which allows you to do everything from feed generation to operation in-house, and SEO measures including "Job Search Dash! byGMO," which allows you to support Google Job Search with a single tag installation.
In all of its businesses, GMO TECH focuses on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in customers' web strategies.
Above
[Press inquiries]
GMO TECH, Inc. Public Relations Officer
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
GMO Internet, Inc.
Group Communications Department
Public Relations Officer: Ishii
TEL: 03-5456-2695 E-mail: pr@gmo.jp
[Contact information regarding services]
GMO TECH, Inc. Sales Division, First Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. (TSE Mothers Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Content | ■SEM advertising business ■Affiliate advertising business ■Influencer advertising business ■Performance advertising business |
| Capital | 2 million yen |
[GMO Internet, Inc.] (URL:https://www.gmo.jp/）
| Company Name | GMO Internet, Inc. (Tokyo Stock Exchange First Section, Securities Code: 9449) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Masatoshi Kumagai, Chairman, President and Group Representative |
| Business Content | ■Internet infrastructure business ■Internet advertising and media business ■ Internet finance business ■ Virtual currency business |
| Capital | 50 million yen |
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