February 26, 2020
To all the press
GMO TECH, Inc.
"GMO CastingManagement" Partner influencers
The total number of SNS followers has exceeded 3000 million!
~Reaching more users~
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has announced that it will begin offering its influencer casting service, GMO Casting Management, which will feature the social media accounts of over 4,000 affiliated influencers.(※ 1)We are pleased to announce that the total number of followers has now exceeded 3,000 million.
"GMO Casting Management" is a comprehensive promotion planning service that includes influencer casting, which can reach up to 3,000 million users, and will meet the needs of customers, such as improving the image of services and products and building a fan base.
(※1) Instagram/Twitter/YouTube/TikTok: all four types of social media
About GMO Casting Management
"GMO Casting Management" provides comprehensive promotional services, including influencer casting.
Feature 1: We can propose comprehensive influencer and advertising strategies
GMO TECH has a wealth of experience and know-how in marketing using social media platforms such as Instagram, Facebook, LINE, Twitter, and TikTok, allowing us to offer a wide range of proposals, from promotions to creative campaigns and tie-up plans.In addition to influencer casting, we also offer proposals for advertising, landing page design, and campaign planning, allowing us to provide a one-stop service for various promotional measures.
Feature 2: Casting a wide range of talent through partnerships with influencer development companies
Utilizing the network of over 4,000 influencers we have cultivated both domestically and internationally, we can cast not only well-known influencers but also micro-influencers with a strong voice in specific communities and fields to meet your needs for digital promotions.
Furthermore, through our collaboration with partner companies that develop influencers, we are able to quickly propose promising influencers, and we can also hire famous YouTubers and Instagrammers.
Feature 3: Continuously generate results with programmatic influencers
"GMO Casting Management" leverages GMO TECH's strengths in marketing and digital promotion, including advertising and customer acquisition, to support the management of influencers over the medium to long term.
By proposing various KPIs that are in line with the client's objectives and operational methods to achieve them, we create and implement a PDCA cycle for improving results, thereby achieving continuous results.
[GMO Casting Management's offerings] (URL: https://gmocasting.jp/）
| Offer contents | ・Casting influencers and performers ・Design tie-up advertisements and plan events ・Campaign-linked SNS advertising operation planning ・Promotion effectiveness measurement, campaign direction |
|---|---|
| Examples of target clients | Apparel, manufacturers, government agencies, restaurants, travel/tourism, education, human resources, etc. |
| Number of influencers | More than 4,000 people |
| Target countries and regions | Japan, China, Taiwan, South Korea, Thailand, Vietnam, other European countries, and North America |
| Price | A separate quote will be provided. |
| Contact | influencer@gmotech.jp |
[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers in December 2014 and helps companies attract customers with its proprietary technology-driven products.
Starting with the launch of "GMO Casting Management" in February 2019, which handles everything from planning to implementing promotional projects using influencers, we are also focusing on businesses that utilize influencers.
GMO TECH will continue to work to revitalize the influencer market, aiming to serve as a bridge between influencers and companies to build better relationships.
[Reference URL]
・“GMO Casting Management”
URL: https://gmocasting.jp/
Above
[Press inquiries]
GMO TECH, Inc. Public Relations Officer
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
[Contact information regarding services]
GMO TECH, Inc. Influencer Marketing Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: influencer@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. (TSE Mothers Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■Influencer advertising and media business ■Internet and media advertising business ■ Internet advertising and media business in general, including the above |
| Capital | 2 million yen |
Copyright (C) 2020 GMO TECH, Inc. All Rights reserved.