March 26, 2020
To all the press
GMO TECH, Inc.
"GMO CastingManagementAt
Added a new influencer menu: "Manga Artist/Illustrator PR"
~Realizing corporate and product PR through manga artists and illustrators active on social media~
GMO TECH, Inc. (President and CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, today, Thursday, March 26, 2020, added a new influencer menu, "Manga Artist and Illustrator Promotion," to its influencer casting service, "GMO Casting Management."
This menu allows you to cast manga artists and illustrators who use social media as a platform to publish their work, and request them to create works (manga, illustrations, etc.) related to the company information, products, services, or other things you want to promote, and post them on social media.
GMO Casting Management will continue to meet the diverse needs of our customers, including improving the image of services and products and building fan bases, through its comprehensive promotional planning services, including influencer casting.
[Background to launch]
In recent years, the use of social media in Japan has seen a rapid increase in Instagram among teenagers and people in their 20s, while Twitter usage has grown among teenagers, people in their 20s, and people in their 30s.(※ 1)As a result, companies are increasingly taking an active role in influencer marketing, and the size of the influencer marketing market is continuing to expand steadily.
In response to this, GMO TECH launched "GMO Casting Management," a promotion planning service that handles everything from planning to implementing promotional plans using influencers, in February 2019. In February 2020, one year after the service was launched, the SNS accounts of influencers affiliated with this service were(※ 2)The total number of followers has exceeded 3,000 million, making it possible to reach a large number of users.
GMO Casting Management has provided casting services that meet the diverse needs of companies (advertisers) through three influencer menus: "Instagramer PR," "YouTuber PR," and "TikToker PR." These range from well-known influencers to micro-influencers with a strong voice in specific communities or fields.
In order to further expand its marketing support services, GMO TECH has decided to offer a new influencer menu, "Manga Artist/Illustrator PR," in its "GMO Casting Management" service, focusing on the fact that high user engagement by creators who post manga and illustrations on social media leads to PR.
(*1) Ministry of Internal Affairs and Communications, FY30 Survey Report on Information and Communications Media Usage Time and Information Behavior <Summary>
URL:https://www.soumu.go.jp/main_content/000644166.pdf
(※2) Instagram/Twitter/YouTube/TikTok - all four social media platforms
[Service Overview]
Advertisers who apply to "GMO Casting Management" will be recommended the best creators for their projects from among creators (manga artists and illustrators) who primarily publish their work on Instagram and Twitter. Creators will create manga or illustrations based on the products, services, events, etc. they want to promote, and then post the information on social media using their own accounts. This will help promote the advertiser's products.
Currently, there are over 50 partner creators, with plans to gradually expand this number. Furthermore, GMO TECH will negotiate with the creators and obtain their permission before allowing advertisers to use their materials for secondary purposes or advertising purposes.
About the new influencer menu "Manga Artist/Creator PR"
| Offer contents | Creator casting and social media distribution (Distributed on the creator's social media accounts) |
|---|---|
| Examples of eligible sponsors | Beauty, apparel, manufacturing, games, government agencies, food and beverage, travel/tourism, education, human resources, etc. |
| Target countries and regions | Japan |
| Price | Please contact us separately. |
| Contact | influencer@gmotech.jp |
[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers in December 2014 and helps companies attract customers with its proprietary technology-driven products.
Starting in February 2019, we have been focusing on businesses that utilize influencers, starting with the launch of "GMO Casting Management," which handles everything from planning to implementation of promotional projects that use influencers.
GMO TECH will continue to work to revitalize the influencer market, aiming to serve as a bridge between influencers and companies to build better relationships.
[Reference URL]
・“GMO Casting Management”
URL: https://gmocasting.jp/
Above
[Press inquiries]
GMO TECH, Inc. Public Relations Officer
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
[Contact information regarding services]
GMO TECH, Inc. Influencer Marketing Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: influencer@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. (TSE Mothers Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■Influencer advertising and media business ■Internet and media advertising business ■ Internet advertising and media business in general, including the above |
| Capital | 2 million yen |
Copyright (C) 2020 GMO TECH, Inc. All Rights reserved.