April 30, 2021
To all the press
GMO TECH, Inc.
A hybrid of affiliate advertising and programmatic advertising
App advertising menu "AppKing byGMO" released
~Reducing the risk of rising advertising costs and anticipating high results~
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, is a fully performance-based affiliate service that offers app advertising that can achieve the advertising effects of programmatic advertising while reducing the risk of rising advertising costs.(* 1)menu"AppKing byGMO" (URL:https://appking.net/) was released today, Friday, August 30, 2021.
(*1) App advertising = advertising that encourages users to download and use smartphone apps
[App advertising market and background to the introduction of "AppKing byGMO"]
In today's app advertising market, affiliate advertising and programmatic advertising are the mainstream. Affiliate advertising is advertising that introduces apps in articles on blogs, news sites, etc., and advertising costs are charged based on the number of downloads and other results.(* 2)It is a fixed-rate billing system. Because it is a performance-based payment system, the CPI unit price is fixed, which has the advantage of reducing risk, but it has the issue that it is difficult to predict the effectiveness of advertising because it is distributed to a wide range of media. On the other hand, with programmatic advertising, advertising materials can be submitted and distributed to the ad space of each platform by bidding on the unit price. ROAS, which is one of the advertising effects(※ 3)tends to be higher, but CPC(* 4), CPM(* 5)One issue is that there is a risk that the CPI unit price will rise due to the charging method, etc.
In this situation, we have received many requests from advertisers to increase the effectiveness of their advertising while reducing risk. As a result, we have decided to release "AppKing byGMO," a hybrid system that combines affiliate advertising, which reduces risk, with programmatic advertising, which is likely to have high advertising effectiveness.
(※2) CPI is an abbreviation for Cost Per Install and refers to the cost per installation.
(※3) ROAS is an abbreviation for Return On Advertising Spend, and is one of the indicators used to measure the effectiveness of advertising, i.e., how much sales were generated in relation to the advertising costs invested.
(※4) CPC is an abbreviation for Cost Per Click and refers to the cost per click.
(※5) CPM is an abbreviation for Cost per Mille and refers to the cost per 1000 advertisements.
[Features of "AppKing byGMO"]
"AppKing byGMO" is not a method of optimizing advertising effectiveness by distributing to a wide variety of media, but rather a method of optimizing advertising effectiveness by distributing to a wide variety of media ... SmaAD" and "GMO SmaAFFiBased on the know-how and distribution data we have cultivated through the operation of "," we will target and distribute ads to media that are expected to have high advertising effectiveness, such as landing pages for app ranking articles, using a performance-based fixed CPI billing system.
Additionally, we will increase the effectiveness of the ads we deliver by using suggestion ads that use keyboard predictive text to recommend apps to users searching for apps on the App Store or Google Play, as well as store ads that introduce apps within platforms that operate their own app stores.
About GMO SmaAFFi(URL:https://smaad.net/smaaffi/ ）
"GMO SmaAFFi" is a completely performance-based affiliate service for websites (compatible with PCs and smartphones). GMO TECH acts as an intermediary between advertisers and publishers (affiliates) who operate websites, providing consulting services to both parties, allowing advertisers to attract more customers and increase sales, while publishers can maximize their profits.
About GMO SmaAD(URL:https://smaad.net/smaad/ ）
"GMO SmaAD" is one of the largest in the industry(* 6)It is a performance-based advertising distribution service for smartphone apps that owns a media network. We consider not only app installation but also subsequent engagement as the outcome point, and we are strengthening our consulting services according to advertisers' KPIs.
(※6) According to our research (as of March 31, 2021)
[Press inquiries]
GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
GMO Internet, Inc.
Niino, Public Relations Officer, Group Communications Department
TEL: 03-5456-2695 E-mail: pr@gmo.jp
[Contact information regarding services]
GMO TECH Inc. Affiliate Advertising Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: smaad-sales@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. (TSE Mothers Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■Influencer advertising and media business ■Internet and media advertising business ■General internet advertising and media business including the above |
| Capital | 2 million yen |
[GMO Internet, Inc.] (URL:https://www.gmo.jp/）
| Company Name | GMO Internet, Inc. (Tokyo Stock Exchange First Section, Securities Code: 9449) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Masatoshi Kumagai, Chairman, President and Group Representative |
| Business Overview | ■Internet infrastructure business ■Internet advertising and media business ■ Internet finance business ■ Cryptocurrency business |
| Capital | One hundred million yen |
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