October 8, 2021
To all the press
GMO TECH, Inc.
Ritika Co., Ltd.
Supporting digital transformation for retail operators in the COVID-19 era
GMO TECH and Ritika collaborate
"MEO Dash! byGMO" now sells "MEO Video Package"!
- Mass-produce videos with high customer attraction effect on Google My Business, contributing to increased store sales -
GMO TECH, Inc. (Representative Director and CEO: Suzuki Akito, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, and Ritika Co., Ltd. (Representative Director: Matsuo Koji, hereinafter referred to as "Ritika"), which operates the marketing video cloud service "Ritika Cloud Studio," are pleased to announce that they have started selling the "MEO Video Package," which they jointly developed, from Friday, October 8, 2021, for the local SEO optimization service "MEO Dash! byGMO" to support the digital transformation (DX) area in store businesses.
The "MEO Video Package" is a local SEO optimization service "MEO Dash! byGMO" (https://www.gmo.com/) sold by GMO TECH, which helps store information to rank highly in "Google Maps Search" (local search).https://meo-dash.com/As an optional product for the above, we will sell a package of videos created by Ritika that can be used on Google My Business.
[Richika's specialized creators provide creative content that is expected to attract a large number of customers]
This "MEO Video Package" will be produced by professional creators from Ritika, who have provided marketing support to over 400 companies, and will provide creative content that is expected to have a high effect on attracting customers.
Considering that users can obtain information on Google Maps on their smartphones, Ritika will produce videos that provide sufficient store information in about 15 seconds. Furthermore, with this package, we will produce and provide 12 videos per year for each client, or 6 videos every six months, and new videos can be uploaded to Google My Business about once a month, allowing users to receive the latest information about their store and products.
Due to the impact of COVID-19, online information dissemination has become increasingly important in attracting customers to stores in recent years. In particular, MEO (Map Engine Optimization), which improves search rankings on Google Maps, has been attracting increasing attention, and the MEO market is expected to expand to 202 billion yen by 2025, approximately 2.5 times the size of 2020. (*1)
Another important aspect of MEO is to enrich the content of "Google My Business," a tool that displays store information, and clearly communicate the store's atmosphere, latest information, etc. In particular, as watching videos on smartphones has become commonplace, it is now possible to appeal to stores through videos within Google Maps information (Google My Business), which contains all the necessary information for stores.
However, many store operators lack the know-how or funds to create content such as videos, which is a hurdle when it comes to implementing MEO measures.
In response to the current situation where a marketing transformation (※2) is required for stores in the COVID-19 era, GMO TECH and Ritika have decided to jointly develop and sell a "Video Package for MEO" to further promote store visits and increase the effectiveness of rankings in Google Maps searches by promoting stores and products through videos, rather than just using still images to create an impression of a store visit.
(*1) GMO TECH, Inc., Digital Infact, Inc., "MEO Market Size Survey," as of March 17, 2021
(*2) In recent years, as changes and diversification in customers and media have accelerated, marketing activities have undergone major transformation. For example, key elements include dramatically improving the efficiency of marketing activities through the use of technology and optimizing creative content for each of the diverse customers and customer touchpoints.
①Dental clinic sample video
② Law firm sample video
[About Ritika Cloud Studio]
Ritika Cloud Studio is a marketing-focused creative cloud service that handles everything from still images to videos. Anyone can easily create professional-quality, effective videos. It boasts the largest market share in the advertising and media industry and is the number one recommendation among marketers. It has been adopted by over 400 companies, from business corporations to production companies and advertising agencies. Furthermore, Ritika Creative Farm, an organization of creative, marketing, and technology experts, supports companies in their marketing transformation.
Request information:https://richka.co/contact-document8/
Website:https://richka.co/homead8/
"Switch to the Rich. Let your thoughts reach out and enrich the world."
Ritika Co., Ltd. is a creative tech company that combines creativity and technology with the mission of "Switch to the Rich. Let your thoughts reach out and enrich the world." We provide one-stop marketing execution support for companies through our advertising creative management cloud "Ritika Cloud Studio," professional services by experts in various fields, and our own marketing research institute.
[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers in December 2014 and provides support to companies in attracting customers through its proprietary technology-driven products, as well as internet advertising and SEO.
We provide comprehensive support for attracting customers online, including our in-house developed smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi," as well as advertising operations centered on aggregated job ads from Indeed and Standby, "Feed Dash! byGMO," which allows you to do everything from feed generation to operation in-house, and SEO measures including "Job Search Dash! byGMO," which enables you to support Google Job Search with a single tag installation.
In all of its businesses, GMO TECH focuses on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in customers' web strategies.
Above
[Press inquiries]
GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
●Richika Co., Ltd. Person in charge: Okamoto
TEL: 03-6687-1744 E-mail: pr@richka.co.jp
GMO Internet, Inc.
Niino, Public Relations Officer, Group Communications Department
TEL：03-5456-2695
Email: pr@gmo.jp
[Contact information regarding services]
GMO TECH, Inc. Product Marketing Headquarters
Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp
| Company Name | GMO TECH, Inc. (TSE Mothers Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■ Internet and media advertising business ■ General internet advertising and media business including the above |
| Capital | 2 million yen |
| Company Name | Ritika Co., Ltd. |
|---|---|
| Address | MF Building 3F, 1-6-12 Yoyogi, Shibuya-ku, Tokyo |
| Representative Name | Representative Director: Koji Matsuo |
| Business Overview |
■Development of creative operation cloud "Richika Cloud Studio" ■Video-based information DX support and consulting |
| Capital | 2 million yen (including capital reserve) |
[GMO Internet, Inc.] (URL:https://www.gmo.jp/）
| Company Name | GMO Internet, Inc. (Tokyo Stock Exchange First Section, Securities Code: 9449) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Masatoshi Kumagai, Chairman, President and Group Representative |
| Business Overview | ■Internet infrastructure business ■Internet advertising and media business ■ Internet finance business ■ Cryptocurrency business |
| Capital | One hundred million yen |
Copyright (C) 2021 GMO TECH, Inc. All Rights reserved.