February 24, 2022
To all the press
GMO TECH, Inc.
MEO ranking measurement and management tool "MEO Dashboard byGMO"
Added approval workflow for posting to Google Business Profiles
- Centralized management of accurate posts. Supports efficient and effective marketing. -
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has launched "MEO Dash! byGMO" (URL:https://meo-dash.com/MEO Dashboard byGMO, a comprehensive management tool for MEO measures that comes standard with GMO Mobile Approval Services, will begin offering a workflow function (hereinafter referred to as the "post approval workflow function") on Monday, February 28, 2022, that allows managers and headquarters staff to pre-approve posts to a store's Google Business Profile (hereinafter referred to as GBP).
This will enable posts to GBP from each store to be centrally managed after undergoing an approval process by management and headquarters staff, supporting the realization of efficient and effective marketing.
[You can now check posts from each store in advance!]
Until now, as each store posted their latest information, special offers, events, and COVID-19 information to GBP, there was a risk that incorrect information or different information was posted by multiple stores.
The newly added post approval workflow feature will allow managers or staff at group headquarters to check the content posted by each store in advance, ensuring that only accurate information that has been approved by the company or group will be posted on the business profile displayed on Google Maps.
In addition, if you have multiple stores, you can group them by any store and approve the workflow. For example, by grouping by area, you can manage posts such as area-specific special offers and event information all at once, significantly reducing the effort and risk involved in operating GBP and enabling efficient and effective marketing.
We will continue to add new features to the post approval workflow function as appropriate in the future to improve convenience for all users of "MEO Dashboard byGMO."
"MEO Dashboard byGMO," part of GMO TECH's local SEO service "MEO Dash! byGMO," is an MEO ranking measurement and management tool equipped with all the functions necessary for operating a "Google Business Profile." It offers a variety of functions, including obtaining your company's and competitors' rankings for each search location for search keywords, analyzing rankings for multiple locations within a trade area, linking structured markup on store web pages to the system with a single tag, and cross-analysis that combines data obtained from the GBP Insights function with rankings and GA data.
In addition, the system contributes to improving work efficiency and store visits related to MEO measures by providing features such as the ability to edit information on multiple accounts at once, bulk posting, and a grouping function that allows analysis of any data, including reviews, by any grouping.
Please see below for the main features of "MEO Dashboard byGMO".
*Google My Business was renamed to Google Business Profile in November 2021. Google My Business mentioned in this video refers to Google Business Profile.
GMO TECH was listed on the Tokyo Stock Exchange Mothers in December 2014 and provides support to companies in attracting customers through its proprietary technology-driven products, as well as internet advertising and SEO.
We provide comprehensive support for attracting customers online, including our in-house developed smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi," as well as advertising operations centered on aggregated job ads from Indeed and Standby, "Feed Dash! byGMO," which allows you to do everything from feed generation to operation in-house, and SEO measures including "Job Search Dash! byGMO," which enables you to support Google Job Search with a single tag installation.
In all of its businesses, GMO TECH focuses on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in customers' web strategies.
Above
[Press inquiries]
GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
GMO Internet, Inc.
Niino, Public Relations Officer, Group Communications Department
TEL: 03-5456-2695 E-mail: pr@gmo.jp
GMO TECH, Inc.
Product Marketing Headquarters Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp
| Company Name | GMO TECH, Inc. (TSE Mothers Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■ Internet and media advertising business ■ General internet advertising and media business including the above |
| Capital | 2 million yen |
| Company Name | GMO Internet, Inc. (Tokyo Stock Exchange First Section, Securities Code: 9449) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Masatoshi Kumagai, Chairman, President and Group Representative |
| Business Overview | ■Internet infrastructure business ■Internet advertising and media business ■Internet finance business ■Cryptocurrency business |
| Capital | One hundred million yen |