June 30, 2022

To all the press

GMO TECH, Inc.
GMO Commerce Inc.

GMO TECH, which has strengths in search engine optimization,
GMO Commerce, which provides digital customer acquisition services such as LINE sales promotion,
Marketing support tools for brick-and-mortar stores
Released "Store DX Next byGMO"
- From individual stores to chain stores, we've achieved operational efficiency in attracting customers and responding to customers! -

GMO TECH Inc. (CEO: Akito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company specializing in customer acquisition support centered on the operation and management of Google Search, Google Maps, and Google Business Profiles, as well as search engine optimization, and GMO Commerce Inc. (CEO: Masato Yamana, hereinafter referred to as "GMO Commerce"), which specializes in supporting the OMO (Online Merges with Offline) area by comprehensively utilizing official LINE accounts and various social media platforms, will jointly release "Store DX Next byGMO," a marketing support tool for physical stores, from Friday, July 1, 2022.

As customer behavior is expected to change in the post-COVID era, measures to attract customers to physical stores and in-store marketing initiatives are likely to become even more important.
"Store DX Next by GMO" is a "marketing automation tool for stores" for store managers and business owners that combines GMO TECH's strength in the operation and management of Google Business Profiles with the LINE official account operation functions and SNS posting integration functions of GMO Commerce, which has been certified as the highest level "Diamond" in the "Local Sales Partner" category of the "LINE Biz Partner Program" (*1). The tool brings together the functions necessary for MEO measures, including the operation and management of Google Business Profiles, reducing the burden of daily store operations and managing multiple stores all at once.
We also offer a variety of solutions that help reduce operational workloads by aligning measures to promote store visits and rekindle dormant customers with store business objectives, such as the ability to post to multiple social media platforms at once and a message distribution function that makes it easier and more efficient to operate your official LINE account.
(※1) A system to certify partners of LINE's corporate services.

By implementing "Store DX Next," we will help you implement measures and analyze strategies to achieve your store's goals, as well as resolve any marketing issues your store faces.

"Store DX Next by GMO" allows you to manage your Google Business Profile in one place. You can update your store's basic information on your Google Business Profile, post photos, reply to reviews, and post information for individual stores or multiple stores at once, all in one place, depending on your store's operational status.

You can post to social media sites such as Facebook, Twitter, and Instagram all at once.
By simply linking various social media accounts to one store page, you can post to multiple social media platforms simultaneously. You can customize the integration with social media platforms to suit your business style, such as posting to social media platforms from your Google Business Profile or having posts from social media platforms reflected on your Google Business Profile. This dramatically reduces the amount of work required to post by repeatedly logging in and out of multiple social media accounts.

"Store DX Next by GMO" also allows you to send messages that can be used with your official LINE account and analyze the KPIs of various LINE functions. You can create materials to suit your store's operational status, such as creating rich messages or card-type messages, and regularly sending messages via LINE can also help encourage repeat visits. There is also a function to output and visualize data such as KPI analysis of LINE messages and measures using various functions, which can be used to implement the PDCA cycle for LINE measures.

URL:https://店舗dxネクスト.com

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregated job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our proprietary smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi."

Across all of our businesses, GMO TECH focuses on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the development of their businesses by attracting customers.

GMO Commerce is focusing on supporting the OMO (Online Merges with Offline) area by comprehensively utilizing official LINE accounts and various social media platforms.

In terms of LINE-related services, the company strives to support sales promotion for brick-and-mortar stores by operating LINE Official Accounts, supporting friend acquisition, providing function expansion tools using Messaging API, and developing LINE Mini Apps, and has received high praise, especially from chain operators. In particular, the LINE Official Account service has been available since May 2014, and by providing proposals from a dedicated support team that utilizes the knowledge accumulated over approximately eight years of operation, the company has achieved an outstanding track record of a one-year retention rate of 84% (*2).
(*2) According to our research. Includes the provision of LINE@, which is an integrated service with LINE Official Accounts.
In addition, when it comes to social media-related services, we are particularly focusing on sales promotion support using Instagram.
We have received high praise for responding to a wide range of business needs, from account management to strengthening online sales using shopping functions.

GMO Commerce will continue to leverage its support system, which focuses on sales promotion staff, to contribute to the sales expansion of businesses, primarily those with brick-and-mortar stores.

Above

GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO Commerce, Inc. Public Relations Officer Yoshida
TEL:03-3770-7030 FAX:03-3770-7031
Email: info@gmo-c.jp

GMO Internet, Inc.
Niino, Public Relations Officer, Group Communications Department
TEL: 03-5456-2695 E-mail: pr@gmo.jp

GMO TECH, Inc.
Product Marketing Headquarters Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp

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