April 2022, 09

To all the press

GMO TECH, Inc.

MEO comprehensive management tool "MEO Dashboard byGMO"
"Approval workflow function" and "Grouping function for multi-store management"
Significantly enhanced built-in functions
- UI/UX has been revamped and the operation screen has been made easier to understand and functionality has been enhanced -

GMO TECH, Inc. (Representative Director, President and CEO: Akito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, will gradually enhance the features of its MEO (※1) comprehensive management tool, "MEO Dashboard byGMO," from October 4, 2022, including an "approval workflow function" and a "grouping function for multi-store management" for store information and posts displayed on Google Business Profiles (hereinafter referred to as GBP).
The "Approval Workflow Feature" now allows you to set approvers for each step, rather than just the previous single approver, and also now supports the approval of replies to reviews posted on Google Maps. The "Multi-Store Management Grouping Feature" allows you to manage by area, in addition to the previous ability to edit GBP information and manage posts in bulk for a single group, allowing you to manage posts and analyze them by area.

Along with the implementation of these functions, the UI/UX of "MEO Dashboard byGMO" has also been revamped, creating a more intuitive interface that makes it easier to use for analyzing multiple stores and areas.
(※1) MEO is an abbreviation for "Map Engine Optimization," and refers to measures to improve the search ranking of a store page on Google Maps. It refers to measures to aim for a higher ranking in the search results on the Google search results screen and Google Maps when a keyword is searched on Google.

The new "Approval Workflow Feature" of "MEO Dashboard byGMO" has been enhanced to allow managers and staff at group headquarters to check in advance the content posted by each store. Previously, this feature was managed and approved by a single approver via workflow, but with this latest enhancement, it is now possible to set multiple approvers for each stage, such as Step 1, Step 2, etc., from "MEO Dashboard byGMO."
The newly added "approval workflow function" involving multiple people will enable us to establish a stricter checking system than ever before, enabling us to deliver more accurate information to users.

This update expands the workflow functionality not only for GBP posts, but also for replies to reviews posted on Google Maps. You can now approve or disapprove individual replies to reviews posted on Google Maps (and bulk reply to reviews is also supported). This makes it easier and more convenient to prevent incorrect information from appearing on Google Maps, while also allowing you to easily reply to many reviews with a single approval.

Additionally, the "grouping function for multi-store management" will also be significantly enhanced along with the UI/UX revamp. Previously, the group management function only allowed you to create one group, but now you can manage multiple groups by area, such as "Tokyo" or "Osaka," or by any other unit you choose, such as "Northern Tokyo" or "Eastern Tokyo," and update GBP information all at once.
With the implementation of this function, it will be possible to update and post basic GBP information for each area in bulk, as well as perform analysis using Google Insights and other tools for each area, enabling the necessary MEO measures for each area.

Furthermore, a new feature has been added that allows users to issue user accounts from their master account. Users of MEO Dashboard byGMO can add users individually from their own master account, preventing multiple users from logging in with the same account, while also allowing users to be given authority and assigned work scopes. Security has also been strengthened to prevent area managers from accidentally manipulating and modifying GBP information for another area.

To implement these new "approval workflow function" and "grouping function for multi-store management," the UI/UX of "MEO Dashboard byGMO" was revamped, significantly improving both visibility and operability, and enabling more intuitive and easy-to-understand functions such as updating basic GBP information for each group, as well as post management and analysis functions.
"MEO Dashboard byGMO" will continue to take advantage of its easy-to-use UI/UX, and will gradually add more functions as a core tool for attracting customers and marketing to stores.

"MEO Dashboard byGMO," included in GMO TECH's local SEO campaign service "MEO Dash! byGMO," is an MEO ranking measurement and management tool equipped with all the functions necessary for GBP management.
It is equipped with a variety of functions, such as obtaining your company's and competitors' rankings for each search location for search keywords, analyzing rankings for multiple locations within a trade area, linking structured markup on store web pages to the system with a single tag, cross-analysis of GBP insight data and search keyword rankings, linking with Google Analytics, and promoting word-of-mouth using surveys.
In addition, by utilizing the store grouping function, we will contribute to improving work efficiency and store visits related to MEO measures such as updating business information for multiple store accounts at once, bulk posting function, and bulk reply function for reviews, which will reduce GBP operation time.

■ Main features of "MEO Dashboard byGMO"
https://meo-dash.com/meo-dashboard/

■ "MEO Dashboard byGMO" service introduction video

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregate job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our proprietary smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi."

Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

Above

GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO Internet Group, Inc.
Niino, Public Relations Officer, Group Communications Department
TEL: 03-5456-2695 E-mail: pr@gmo.jp

GMO TECH, Inc.
Product Marketing Headquarters Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp

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