October 25, 2022

To all the press

GMO TECH, Inc.

MEO comprehensive management tool "MEO Dashboard byGMO"
A specialized media outlet that delivers the latest news in the fields of marketing and advertising
Featured in MARKETIMES
- To become the top market share and an "indispensable tool for store management" within five years -

MEO Dashboard byGMO, an MEO (*1) comprehensive management tool provided by GMO TECH, Inc. (President and CEO: Suzuki Akito, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, was featured in MARKETIMES, a specialized media outlet that publishes the latest news in the marketing and advertising fields. In the article, GMO TECH Service Division Director Kabashima answers questions in an interview, discussing the benefits of implementing MEO Dashboard byGMO, future prospects, and how they plan to capture the growing demand from multi-store operators and achieve the top market share within five years.
(※1) MEO is an abbreviation for "Map Engine Optimization," and refers to measures to improve the search ranking of a store page on Google Maps. It refers to measures to aim for a higher ranking in the search results on the Google search results screen and Google Maps when a keyword is searched on Google.

https://marketimes.jp/meo-dashboard-bygmo/
The MARKETIMES article is an interview with Kabashima, head of the service division at GMO TECH, who answers questions about the background to the development of "MEO Dashboard byGMO," a comprehensive MEO management tool that centrally manages store information using Google Maps search (local search), the benefits of introducing it, such as reducing the management process for multiple stores and maximizing customer attraction, and the needs of the increasing number of companies operating multiple stores.

The article also touches on the Customer Success (CS) department, which provides support from tool implementation to successful customer acquisition, and introduces GMO TECH's initiatives, such as monthly onboarding (guidance on how to use the tool) for customers who feel that simply providing the tool is not enough.

In addition to the benefits of scale gained from partnering with global tool vendor YEXT, which covers 150 sites worldwide, GMO also explained that citations, which are more likely to be ranked highly in Google search results, can also be achieved by filling out a Google Business Profile using "MEO Dashboard byGMO."
In light of the increasing demand from companies operating chains of multiple stores, he expressed his desire to introduce "MEO Dashboard byGMO" to 3000 to 4000 of the approximately 7000 companies operating 10 or more stores in Japan within the next five years, to achieve industry-leading rankings, and to have it used by many different industries and companies.

Furthermore, if "MEO Dashboard byGMO" becomes a "useful tool for individual stores," it could lead to the revitalization of shopping districts where stores like independently owned coffee shops are concentrated, and contribute to regional revitalization. Kabashima's words, which were also mentioned in the interview, were that he aims to realize such regional revitalization and aim to achieve such evolution in five years.

We will continue to work closely with our customers and further enhance the functionality of "MEO Dashboard byGMO" to make it an indispensable tool for stores.

MARKETIMES is a specialized media outlet operated by Media Reach Inc., which operates digital marketing, digital media, and investment businesses, that provides the latest news, basic knowledge, practical information, related IT, and career information in the marketing and advertising fields. It is aimed at sales promotion and marketing personnel, advertising and public relations personnel, planning and research personnel, and creators in a variety of industries.

"MEO Dashboard byGMO," included in GMO TECH's local SEO campaign service "MEO Dash! byGMO," is an MEO ranking measurement and management tool equipped with all the functions necessary for GBP management.
It is equipped with a variety of functions, such as obtaining your company's and competitors' rankings for each search location for search keywords, analyzing rankings for multiple locations within a trade area, linking structured markup on store web pages to the system with a single tag, and cross-analysis that combines data obtained from the GBP Insight function with rankings and GA data.
In addition, the system contributes to improving work efficiency and store visits related to MEO measures by providing features such as the ability to edit information on multiple accounts at once, bulk posting, and a grouping function that allows analysis of any data, including reviews, by any grouping.

■ Main features of "MEO Dashboard byGMO"
https://meo-dash.com/meo-dashboard/

■ "MEO Dashboard byGMO" service introduction video

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregate job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our proprietary smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi."

Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

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GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO TECH, Inc.
Product Marketing Headquarters Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp

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