November 10, 2022

To all the press

GMO TECH, Inc.

MEO comprehensive management tool "MEO Dashboard byGMO"
Japan's largest digital advertising/marketing media
Featured in "MarkeZine"
- Differences in physical store businesses seen in MEO measures: The key to the required search experience and response -

GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, has been featured in MarketeZine, Japan's largest digital advertising/marketing media outlet, for its MEO (※1) comprehensive management tool "MEO Dashboard byGMO."
In the article, three GMO TECH executives, Osawa, Kabashima, and Yamamoto, answer questions in an interview, discussing the history of MEO, the effects of MEO initiatives, the key to selecting an MEO tool, the benefits of implementing MEO Dashboard byGMO, future prospects, and the user-first platform that GMO TECH is realizing.
(※1) MEO is an abbreviation for "Map Engine Optimization," and refers to measures to improve the search ranking of a store page on Google Maps. It refers to measures to aim for a higher ranking in the search results on the Google search results screen and Google Maps when a keyword is searched on Google.

In an interview with MarketeZine, he explained that the evolution of Google search has made it possible to obtain information on the search results screen through knowledge panels, etc. He also explained that by focusing on MEO, information such as store locations, opening hours, and reviews can be displayed in the search results using the "Local Pack," which displays Google Maps on the search results screen, making it possible to properly deliver information to the users you want to reach.
　Regarding MEO, while 50% of the market is either operating in-house or receiving consulting, he pointed out that many companies have issues and believes that for companies that do not know what to do and how to operate it, support that includes consulting rather than just providing tools is necessary.

　He also pointed out that Google is pursuing a user-first approach to communication as a way of communication that companies should aim for through MEO, and expressed his opinion on the importance of operations that look beyond the customer to the end user, and of pursuing ways to make information easy to understand and convey it in an appealing way.

Regarding the selection of MEO tools, he explained that the reason for choosing "MEO Dashboard byGMO" was the company's attitude of constantly improving quality with a market-in mindset. While many companies are product-out focused, GMO TECH prioritizes measures and communication. He also pointed out that the information gathered by CS is firmly reflected in the tool's functions, making it well-suited to practical work, a benefit that "MEO Dashboard byGMO" has that other companies don't have.

"MEO Dashboard byGMO" will continue to work closely with customers and further enhance its functionality to become an indispensable tool for stores.

"MarkeZine" is a specialized media for marketers run by Shoeisha Co., Ltd. Since the site launched in May 2006, it has continued to provide information on the advertising and marketing fields, with a focus on digital, and has now grown into one of Japan's largest media outlets. It publishes a variety of content every day, including the latest news, contributions from industry specialists, and interviews with key industry figures and corporate representatives and executives working on cutting-edge marketing.

"MEO Dashboard byGMO," included in GMO TECH's local SEO campaign service "MEO Dash! byGMO," is an MEO ranking measurement and management tool equipped with all the functions necessary for GBP management.
It is equipped with a variety of functions, such as obtaining your company's and competitors' rankings for each search location for search keywords, analyzing rankings for multiple locations within a trade area, linking structured markup on store web pages to the system with a single tag, and cross-analysis that combines data obtained from the GBP Insight function with rankings and GA data.
In addition, the system contributes to improving work efficiency and store visits related to MEO measures by providing features such as the ability to edit information on multiple accounts at once, bulk posting, and a grouping function that allows analysis of any data, including reviews, by any grouping.

■ Main features of "MEO Dashboard byGMO"
https://meo-dash.com/meo-dashboard/

■ "MEO Dashboard byGMO" service introduction video

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregate job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our proprietary smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi."

Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

Above

GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO TECH, Inc.
Product Marketing Headquarters Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp

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