November 30, 2022

To all the press

GMO TECH, Inc.

MEO comprehensive management tool "MEO Dashboard byGMO"
Google Maps' "Automatic Review Response Function"
Added "Negative Review Alert Feature" for low ratings
- Up to 20 auto-reply templates available for customizing auto-replies based on conditions -

GMO TECH, Inc. (President and CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, will sequentially release the "Review Auto-Reply Function" and "Negative Review Alert Function" for the MEO (※1) comprehensive management tool "MEO Dashboard byGMO" from the end of December. These functions will enable users to automatically reply to reviews posted on Google Maps from "MEO Dashboard byGMO."
　
　The "Automatic Review Response" allows you to set up to 20 templates and automatically respond to reviews. The "Negative Review Alert" function also sends an email alert to the person in charge if there is a negative review.

(※1) MEO is an abbreviation for "Map Engine Optimization," and refers to measures to improve the search ranking of a store page on Google Maps. It refers to measures to aim for a higher ranking in the search results on the Google search results screen and Google Maps when a keyword is searched on Google.

A new "Review Auto-Response Feature" will be added to the existing review management screen of "MEO Dashboard byGMO." Up to 20 patterns of automatic review response templates can be precisely configured to automatically respond to reviews. Specifically, based on the rating (star rating, 1-5 points) of reviews posted by users on Google Maps and the presence or absence of comments, pre-registered template responses will be automatically posted to your Google Business Profile (hereinafter referred to as GBP) according to each review response pattern.

Templates for auto-replying reviews can be created on "MEO Dashboard byGMO," and review response text for multiple templates can be imported from an Excel file. Templates for auto-replying reviews can be uploaded all at once for various types of reviews and reviews for each target store. (Exporting to Excel format and importing can also be done for selected review posting periods, target store groups, etc.)

We have implemented a "Negative Review Alert Feature" that will notify the person in charge set in the tool by email when a negative review (1-star or 2-star rating on Google Maps) is posted by a Google Maps user. Negative reviews are automatically checked every few hours by "MEO Dashboard byGMO." As soon as a 1-star or 2-star review is found on Google Maps, an alert will be sent to the person in charge by email with the relevant review attached.

　Leaving negative reviews with 1 or 2 stars unattended on Google Maps can affect the credibility of your store. By implementing this "Negative Review Alert Feature," even if there are negative reviews with 1 or 2 stars, you can add proper comments to help maintain the credibility of your store's operations.

With "MEO Dashboard byGMO," even if there are negative reviews, you can check what was written in the email alert as an attachment, allowing you to respond sincerely to each customer.

"MEO Dashboard byGMO" will continue to improve and add features that are useful to our customers.

"MEO Dashboard byGMO," included in GMO TECH's local SEO campaign service "MEO Dash! byGMO," is an MEO ranking measurement and management tool equipped with all the functions necessary for GBP management.
It is equipped with a variety of functions, such as obtaining your company's and competitors' rankings for each search location for search keywords, analyzing rankings for multiple locations within a trade area, linking structured markup on store web pages to the system with a single tag, and cross-analysis that combines data obtained from the GBP Insight function with rankings and GA data.
In addition, the system contributes to improving work efficiency and store visits related to MEO measures by providing features such as the ability to edit information on multiple accounts at once, bulk posting, and a grouping function that allows analysis of any data, including reviews, by any grouping.

■ Main features of "MEO Dashboard byGMO"
https://meo-dash.com/meo-dashboard/

■ "MEO Dashboard byGMO" service introduction video

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregate job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our proprietary smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi."

Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

Above

GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO Internet Group, Inc.
Niino, Public Relations Officer, Group Communications Department
TEL: 03-5456-2695 E-mail: pr@gmo.jp

GMO TECH, Inc.
Product Marketing Headquarters Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp

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