GMO TECH, which develops the MEO comprehensive management tool "MEO Dashboard byGMO," and PHC, which develops the cloud-based electronic medical record "Kirin Karte," will jointly host a webinar on December 15th entitled "Clinic Management Secrets: Turning Google Maps Searches into Visits." - How can you create a web path for end users to visit your clinic and get them to do so? -

2022.12.09

News Release

April 2022, 12

To all the press

GMO TECH, Inc.

Launch of MEO comprehensive management tool "MEO Dashboard byGMO"
GMO TECH and PHC, the developer of the cloud-based electronic medical record system "Kirin Karte,"
December 15th: Webinar "Connecting Google Maps Search to Hospital Visits"
We will co-host a seminar titled "Secrets of Clinic Management."
How can we improve the web flow that leads end users to visit the clinic?

GMO TECH Inc. (President and CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, will be co-hosting a seminar with PHC Corporation (hereinafter referred to as PHC), which provides the cloud-based electronic medical record service Kirin Karte, in relation to the MEO (※1) comprehensive management tool "MEO Dashboard byGMO" provided by GMO TECH.
 With so many people using smartphones these days, it is no longer possible to overlook attracting customers through the internet. In this context, MEO (Map Engine Optimization), a solution for Google Maps search, is gaining attention.
However, it is true that simply appearing at the top of the map is not enough to convert end users into new patients. GMO TECH and PHC will introduce how to improve the efficiency of clinic operations by creating a web path for end users to visit the clinic.
If you are having trouble attracting patients or would like to use the web to encourage more people to visit your clinic, be sure to watch this video!
(※1) MEO is an abbreviation for "Map Engine Optimization," and refers to measures to improve the search ranking of a store page on Google Maps. It refers to measures to aim for a higher ranking in the search results on the Google search results screen and Google Maps when a keyword is searched on Google.

[Seminar Outline]
Seminar title The key to attracting patients is web navigation!
Connecting patients to your clinic through Google Maps searches
Secrets of running a clinic
Date and Time •Date: Thursday, December 15th
Lecture time: 8:00 PM - 9:00 PM (reception begins at 7:50 PM)
Eligible persons •Medical institution managers and staff
•Representatives from medical-related companies
Those who are having trouble attracting patients
•Those considering using electronic medical records
Capacity 100 people (first come first served)
Entry fee Free
Venue Online event (pre-registration required)
*Participants can come from anywhere in the country!
*This is a webinar (online seminar) using Zoom.
*After you register, a URL for participants will be automatically sent to you by email.
Seminar application URL:
https://gmotech.jp/semlabo/meo/seminar/20221215-phc-tech-seminar/
Participation benefits Presentation materials for the day
[Speaker]
GMO TECH, Inc.
Manager, Commercial Sales Department, Product Marketing Division
Koichiro Nakamura

He joined GMO Internet in 2008 and worked as a sales manager before joining GMO TECH in 2017 to help build the sales organization.
We have consistently focused on attracting customers through search engines and have supported brick-and-mortar stores with their customer acquisition challenges for over 10 years, building many ongoing relationships with our clients.

PHC Corporation
Business Transformation Center Digicare Products Department Sales
Ayumi Suzuki

He joined Eisai Co., Ltd., a company involved in pharmaceutical research, development, manufacturing and sales.
As a general MR, he is responsible for a diverse range of products, from primary to specialty areas (from oncology to central nervous system).
As a private practitioner and a medical representative at a major hospital, he contributed to the launch of new drugs and regional medical care.
After that, he worked as a managing pharmacist at a dispensing pharmacy attached to a drugstore, where he was responsible for dispensing and management duties.
At PHC Corporation, he works as a sales representative for the cloud-based electronic medical record system "Kirin Karte."

【Program】
20:00-20:25 Part 1: GMO TECH, Inc.
The latest Google Maps measures to keep up with changes in search users
Now that many people use smartphones, it is no longer possible to overlook attracting customers through the Internet.
Meanwhile, there has been a rapid increase in "zero-click searches," where people make decisions just by looking at the search screen.
"MEO measures" are attracting attention as a way to attract customers by utilizing "Google Business Profiles" that appear at the top of search results.
In this seminar, we will introduce the latest information on Google Business Profiles and how to use them, along with case studies.
20:25-20:50 Part 2 PHC Corporation
How to use electronic medical records to connect search results to new patient visits
In order to get your website to appear at the top of search results using MEO measures and then lead to actual visits, the online path leading up to the visit is important.
By utilizing online reservations, we can create a flow from search to appointment, and link reservations to electronic medical records.
We will introduce the key points of "Medical DX," which builds smart operations and streamlines clinic management, along with implementation examples.
20:50-21:00 Part 3: Q&A We'll answer your questions!

*The contents may be subject to change.

[About "MEO Dashboard byGMO"] (URL:https://meo-dash.com/

"MEO Dashboard byGMO," included in GMO TECH's local SEO campaign service "MEO Dash! byGMO," is an MEO ranking measurement and management tool equipped with all the functions necessary for GBP management.
It is equipped with a variety of functions, such as obtaining your company's and competitors' rankings for each search location for search keywords, analyzing rankings for multiple locations within a trade area, linking structured markup on store web pages to the system with a single tag, and cross-analysis that combines data obtained from the GBP Insight function with rankings and GA data.
In addition, the system contributes to improving work efficiency and store visits related to MEO measures by providing features such as the ability to edit information on multiple accounts at once, bulk posting, and a grouping function that allows analysis of any data, including reviews, by any grouping.

■ Main features of "MEO Dashboard byGMO"
https://meo-dash.com/meo-dashboard/

■ "MEO Dashboard byGMO" service introduction video

[About GMO TECH]

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregate job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our proprietary smartphone app advertising distribution service "GMO SmaAD" and web-based performance-based affiliate service "GMO SmaAFFi."

Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

Above

[Press inquiries]

GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

[Contact information regarding services]

GMO TECH, Inc.
Product Marketing Headquarters Commercial Sales Department
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp

[GMO TECH Inc.] (URL:https://gmotech.jp/
Company Name GMO TECH, Inc. (Tokyo Stock Exchange Growth Securities Code: 6026)
Address Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo
Representative Akito Suzuki, President and CEO
Business Content ■ Internet and media advertising business
■ Internet advertising and media business in general, including the above
Capital 1 million yen
Copyright (C) 2021 GMO TECH, Inc. All Rights reserved.  

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