December 23, 2022

To all the press

GMO TECH, Inc.
GMO Commerce Inc.

Marketing support tool for stores "Store DX Next byGMO"
Strengthening OMO functionality to connect online and offline physical stores
- LINE integration allows you to send coupons and automatic response messages -

GMO TECH, Inc. (Representative Director and CEO: Akito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, and GMO Commerce, Inc. (Representative Director and CEO: Masato Yamana, hereinafter referred to as "GMO Commerce"), which specializes in supporting the OMO (Online Merges with Offline) area by comprehensively utilizing LINE official accounts and various SNS, officially released new features on Friday, December 23, 2022, in "Store DX Next byGMO," a marketing support tool for stores provided by both companies. These new features enable users to create unique "coupons" that can be used on a store's official LINE account, and to send "greeting messages" and "automatic response messages."

A distinctive feature of this new feature is the ability to create original "coupons" that are not official LINE coupons. Stores can set the validity period and the number of times each user can use the coupon, and distribute original coupons using the message sending function to encourage customers to return to their stores.

In addition, the "Greeting Message" function automatically sends a message to users when they add you as a friend for the first time, allowing you to specify your display name and account name using merge tags, helping you to get closer to your customers.
In addition, the "Auto-Reply Message" function automatically replies with registered messages. In addition to replying to regular messages, you can also set keywords in advance and select and send a reply message in response to those keywords.

　"Store DX Next by GMO" is a marketing automation tool for store managers and business owners that combines GMO TECH's strengths in the operation and management of Google Business Profiles with LINE official account operation functions and SNS posting integration functions, leveraging GMO Commerce's sales track record as a "Diamond" certified, the highest level, in the "Local Sales Partner" category of the "LINE Biz Partner Program," which certifies partners for LINE's corporate services.
This service brings together the functions required for MEO measures, including the operation and management of Google Business Profiles, and allows you to reduce the burden of daily store operations and manage multiple stores at once.
We also offer a variety of solutions that can dramatically reduce operational workloads by tailoring measures to promote store visits and rekindle dormant customers to the store's business objectives, such as the ability to post to multiple social media platforms at once and a message distribution function that makes it easier and more efficient to operate your official LINE account.

In addition to the existing features of creating new messages for LINE official accounts, LINE stamps, LINE coupons, and surveys using LINE, new functions have been added that allow users to create and distribute their own "coupons," as well as send "greeting messages" and "auto-reply messages."
The analysis function allows you to perform KPI analysis, attribute analysis, and delivery analysis of LINE posts.
This will enable businesses to centrally manage comprehensive marketing measures, including attracting and nurturing customers, using the customer communication tools provided by LINE through "Store DX Next by GMO."
"Store DX Next byGMO" will continue to improve and add features that will be useful to store managers and business owners.

This is a coupon function that you create yourself, rather than using official LINE coupons.
For each coupon, you can check the coupon URL, the coupon details that will be displayed on the smartphone, as well as set and check the coupon acquisition status (information on users who opened the coupon after it was distributed), the validity period for the coupon, the number of times it can be used per user, etc. By distributing original coupons to users using the message distribution function, you can encourage repeat visits and increase customer engagement.

This feature allows you to send a pre-defined message to users when they add you as a friend on LINE for the first time. You can tag your friend's display name or account name in the message body, helping to create a closer bond between you and the user.

This function allows you to automatically reply with a pre-registered message when you receive a message from a user (e.g., "Inquiries outside business hours").
In addition to the usual automatic replies, you can also specify the schedule time and duration for automatic replies to be sent in response to messages from users, and you can also set keywords to automatically reply with messages corresponding to those keywords. (You can set multiple keywords to send "automatic reply messages.")

URL:https://店舗dxネクスト.com

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO services, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," an SEO consulting service that improves natural search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregated job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our in-house developed advertising distribution service for smartphone apps, "GMO SmaAD," and our performance-based affiliate service for the web, "GMO SmaAFFi."

Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

GMO Commerce is focusing on supporting the OMO (Online Merges with Offline) area by comprehensively utilizing official LINE accounts and various social media platforms.

In terms of LINE-related services, we strive to support sales promotion for physical stores by operating LINE official accounts, supporting friend acquisition, providing function expansion tools using Messaging API, and developing LINE mini-apps, and have received high praise, especially from chain businesses. In particular, LINE official accounts have been in service since May 2014, and by providing proposals from a dedicated support team that utilizes the knowledge accumulated over approximately eight years of operation, we have achieved an excellent track record of a one-year retention rate of 84% (*1).
(*1) Based on our research. Includes the provision of LINE@, which is an integrated service with LINE Official Accounts.
In addition, when it comes to social media-related services, we are particularly focusing on sales promotion support using Instagram.
We have received high praise for responding to a wide range of business needs, from account management to strengthening online sales using shopping functions.

GMO Commerce will continue to leverage its dedicated support system for sales promotion staff to help businesses, primarily those with brick-and-mortar stores, expand their sales.

Above

GMO TECH Inc. Public Relations Officer Nishimura
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO Commerce, Inc. Public Relations Officer Yoshida
TEL:03-3770-7030 FAX:03-3770-7031
Email: info@gmo-c.jp

GMO Internet Group, Inc.
Group Communications Department, Public Relations Officer, Kawabe
TEL: 03-5456-2695 E-mail: pr@gmo.jp

[Contact information regarding services]

GMO TECH, Inc.　
Product Marketing Headquarters Commercial Sales Department　
TEL: 03-5489-6374 (direct) FAX: 03-5489-6371
Email: promo@gmotech.jp

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