August 31, 2023
To all the press
GMO TECH, Inc.
Launch of new rewarded ad placement features for publishers
GMO TECH, Inc. (CEO: Akihito Suzuki, hereafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has released a new function for the "Reward Ads" service provided on "GameRexx," a media site that publishes pre-registration and the latest information on online games and is operated in collaboration with dropout, Inc. (CEO: Nobuhito Iki).
In the previous version of GameRexx's "Multi-Step Reward Ads," it was necessary for the media owner who placed the ads, such as web media or smartphone apps, to have some kind of incentive (points, coins, etc.) that they could offer to users, and also to have an ID or other information that could identify the user.
This new feature will enable users to display not only "multi-step reward ads" but also regular "reward ads." Users will also be required to register their email address each time they participate in an ad, and GMO TECH will be able to send an Amazon gift code as a reward to the registered email address each time a target result is achieved.
This will enable advertising in media that previously could not place "reward ads" because they were unable to identify users or did not have incentives to return to users, thereby expanding the number of media owners and providing more media with opportunities to increase revenue.
[Background to the development of new functions]
In today's performance-based reward advertising, it is essential for the media to be able to identify users and provide incentives that can be returned to users.
However, with so many apps and sites available, many media outlets have given up on publishing affiliate ads, especially reward ads, due to reasons such as the inability to identify users and the lack of incentives to offer.
Therefore, by introducing the new features of "GameRexx," it will be possible to display reward ads and earn revenue, something that media outlets have previously given up on.
[About "GameRexx"] (URL:https://mediarexx.jp/game/）
"GameRexx" is a game introduction media jointly operated by dropout Inc. and GMO TECH since May 2018.
We also provide support for app developers in pre-registration promotions using the website, which has been well-received as a highly effective option.
[About "GMO SmaAD"] (URL:https://smaad.net/）
"GMO SmaAD" is a performance-based advertising (affiliate advertising) distribution service for smartphone apps, and has one of the largest media networks in the industry. We not only consider app installations as a success point, but also subsequent engagement, and we are strengthening our consulting services according to advertisers' KPIs.
Above
[Press inquiries]
GMO TECH, Inc. Public Relations Officer
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
GMO TECH, Inc. Digital Marketing Headquarters
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: smaad-contact@gmotech.jp
| Company Name | GMO TECH, Inc. (Tokyo Stock Exchange Growth Securities Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■ Internet and media advertising business ■ Internet advertising and media business in general, including the above |
| Capital | One hundred million yen |