November 7, 2023
To all the press
GMO TECH, Inc.
MEO comprehensive management tool "MEO Dashboard byGMO" Launch of "Instagram analysis function" ~Supporting store customer acquisition and brand awareness~
GMO TECH, Inc. (Representative Director, President and CEO: Akito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has begun offering an Instagram analysis function on its MEO (※1) comprehensive management tool, MEO Dashboard byGMO, from Tuesday, November 7, 2023.
This feature visualizes information needed for managing your store's Instagram business account in intuitive graphs and tables, such as analyzing post insights, investigating follower attributes, understanding hashtag trends, and checking the activities of competing accounts. Utilizing this feature, you can create effective posts based on strategies derived from each piece of data. By quantitatively analyzing the results of posts, you can expect to attract more customers to your store and increase brand awareness by increasing followers and improving engagement rates.
To commemorate this launch, customers of "MEO Dashboard byGMO" will be able to use this feature free of charge (*2) until Sunday, December 31, 2023.
(*1) An abbreviation for "Map Engine Optimization," this refers to measures to improve the search ranking of a store page on Google Maps. This refers to measures aimed at appearing at the top of the search results on the Google search results screen and Google Maps when a keyword is searched on Google. (*2) Separate usage fees will be charged from Monday, January 1, 2024. Please contact your sales representative for details.
[Outline of the Instagram Analytics Feature]
The "Instagram Analytics Feature" allows you to check the overall trends of your Instagram business account, as well as daily trends such as engagement and reach on a post-by-post basis. This feature can be used by linking your store's Instagram business account with "MEO Dashboard byGMO."
By utilizing the "Instagram Analytics Feature," you can target followers based on their attributes, which can help you increase your follower count. You can also analyze responses to your posts to find areas for improvement and post content that matches your target's attributes and interests.
1) Visualize your store's account status
You can visualize the follower status of your store's Instagram business account (gender ratio, age group, region, etc.) and information on daily operational status (interactions, account reach, etc.) on the dashboard.
2) Insight informationSee an at-a-glance summary of your posts (impressions, reach, likes) and detailed insights on your most popular posts.
3) Hashtag AnalysisBy using the hashtags you set as benchmarks, you can view popular posts related to the hashtags and use this information to select hashtags.
4) Competitive analysisYou can set up to 10 competing Instagram business accounts and check trends such as post content and follower growth.
5) OtherYou can also use other features such as a posting calendar to manage your daily Instagram posts, analyzing comments on posts, and creating fan user lists.
[Background of Development]
GMO TECH provides digital marketing support through "MEO Dashboard byGMO," designed for store owners and managers. "MEO Dashboard byGMO" is an MEO ranking measurement and management tool equipped with the functions necessary for operating a Google Business Profile (hereinafter referred to as GBP), and has been used by many customers since its launch.
Instagram has now become an important marketing tool for many stores and businesses. In fact, Instagram is effective in attracting customers and improving brand recognition because it can visually convey information and show the unique personality of the store, and many store owners are actively using it. However, many store owners among "MEO Dashboard byGMO" users are facing challenges in increasing the number of followers and improving engagement rates, and have frequently requested a function that allows them to regularly analyze the effectiveness of their posts.
GMO TECH will continue to develop new features to support store operations, always thinking about customer convenience.
About MEO Dashboard byGMO
"MEO Dashboard byGMO," included in GMO TECH's local SEO campaign service "MEO Dash! byGMO," is an MEO ranking measurement and management tool equipped with all the functions necessary for GBP management.
It is equipped with a variety of functions, such as obtaining your company's and competitors' rankings for each search location for search keywords, analyzing rankings for multiple locations within a trade area, linking the structured markup of store web pages to the system with a single tag, and cross-analysis that combines data obtained from the GBP Insight function with rankings and GA data.
In addition, the app also has features such as the ability to edit information on multiple accounts at once, which reduces the workload required for GBP operations, a bulk posting function, and a grouping function that allows you to analyze any data, such as reviews, by grouping them as you like, which contributes to improving work efficiency and store visits related to MEO measures.
・Main features are here (https://meo-dash.com/meo-dashboard/） ・Service introduction video here (https://www.youtube.com/watch?v=HkERii-n3iQ）
About GMO TECH, Inc.
GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.
We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregated job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our in-house developed advertising distribution service for smartphone apps, "GMO SmaAD," and our performance-based affiliate service for the web, "GMO SmaAFFi."
Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.
Above
[Press inquiries]GMO TECH, Inc. Public Relations Officer TEL:03-5489-6370 FAX:03-5489-6371 Email: press@gmotech.jp
GMO Internet Group, Inc. Kaburagi, Public Relations Officer, Group Communications Department TEL: 03-5456-2695 E-mail: pr@gmo.jp
[Contact information regarding services]GMO TECH, Inc. Commercial Sales Department TEL: 03-5489-6374 (direct) FAX: 03-5489-6371 Email: promo@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）| Company Name | GMO TECH, Inc. (Tokyo Stock Exchange Growth Market, Stock Code 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■ Internet and media advertising business ■ Internet advertising and media business in general, including the above |
| Capital | One hundred million yen |
| Company Name | GMO Internet Group, Inc. (Tokyo Stock Exchange Prime Market, Securities Code 9449) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Representative Director and Group Representative Masatoshi Kumagai |
| Business Overview | ■Internet infrastructure business ■Internet advertising and media business ■ Internet finance business ■ Cryptocurrency business |
| Capital | One hundred million yen |