November 30, 2023
To all the press
GMO TECH, Inc.
Playable creative for game app developers Free package now available
GMO TECH, Inc. (President and CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, will begin offering a "Playable Creative (※1) Free Package" to game app developers, limited to the first 10 companies (※2).
B2B companies looking to increase sales are encouraged to participate.
(※1) A "playable ad" that allows users to play part of a game app. (※2) There are conditions for applying for free provision.
[Background to launch]
In recent years, customer acquisition strategies in programmatic advertising have become important for advertisers in all genres.
Automatic optimization of performance-based advertising using AI based on massive amounts of data is becoming more advanced, and as a result, the importance of advertising creative is increasing relatively.
Among these, playable creative is one of the most effective creative methods, allowing end users to actually play part of a game app and convey the appeal of the app while promoting it.
However, creating playable creatives requires enormous resources and is expensive, so many game app developers are unable to implement them despite recognizing their importance.
GMO TECH has decided to provide a "Free Playable Creative Package" to game app developers to help advertisers with these concerns establish new methods of attracting customers using various advertising platforms.
[Outline of the "Playable Creative Free Package"]
There are no restrictions on media, and you can try out playable ads while reducing production cost risks by simply ordering the operating budget using the creative you have created. Please note that this offer is limited to the first 10 companies.
<Conditions for free use> Operating cost: 1 million yen (operating costs only) / 100 free bottle Operating cost: 2 million yen (operating costs only) / 200 free bottle Operating cost: 3 million yen (operating costs only) / 300 free bottle *50% of the ordering budget will be the must-consume amount. ▼ Contact information "Playable Creative Free Package" Inquiry Desk https://smaad.net/news/402/
[About "GMO SmaAD"] (URL:https://smaad.net/）
"GMO SmaAD" is a performance-based advertising (affiliate advertising) distribution service for smartphone apps, and has one of the largest media networks in the industry. We not only consider app installations as a success point, but also subsequent engagement, and we are strengthening our consulting services according to advertisers' KPIs.
About GMO TECH, Inc.
GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.
We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregated job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our in-house developed advertising distribution service for smartphone apps, "GMO SmaAD," and our performance-based affiliate service for the web, "GMO SmaAFFi."
Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.
Above
[Press inquiries]GMO TECH, Inc. Public Relations Officer TEL:03-5489-6370 FAX:03-5489-6371 Email: press@gmotech.jp
[Contact information regarding services]GMO TECH, Inc. Digital Marketing Headquarters TEL: 03-5489-6270 (direct) FAX: 03-5489-6371 E-mail: smaad-contact@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）| Company Name | GMO TECH, Inc. (Tokyo Stock Exchange Growth Market, Stock Code 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | ■ Internet and media advertising business ■ Internet advertising and media business in general, including the above |
| Capital | One hundred million yen |