January 25, 2024

To all the press

GMO TECH, Inc.

Manga platform for women "BeLTOON"
Introducing "SmaAD Wall"

GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has announced that it will be collaborating with Lezhin Entertainment Co., Ltd. to develop and sell "BeLTOON" (URL: https://www.beltoon.jp/) has introduced the "SmaAD Wall*1".
(※1) "SmaAD Wall" is a dedicated advertising page within websites and apps operated by affiliates (partners) that can award points or coins to users as an incentive (reward) for completing missions.

Today's performance-based advertising (affiliate advertising) requires a lot of time and effort for publishing ads and analyzing ad operations, so there is a demand for functions that can efficiently display optimal ads to users and maximize revenue.By using our company's "SmaAD Wall", it is possible to easily monetize, including advertising operations and user inquiries, which led to this introduction.
　"BeLTOON" is a webtoon platform that specializes in female-oriented genres such as TL and BL, and is extremely popular, especially among women in their teens to 30s. There are many free titles available, but there are also many titles that can be read by using bonus points.
　With the introduction of the "SmaAD Wall," there are now more ways to earn bonus points, giving users more options other than paying, allowing them to enjoy even more titles.

GMO TECH's dedicated advertising page, "SmaAD Wall," allows users who use advertising to receive incentives such as points and coins that can be used on websites and apps operated by media outlets.
GMO TECH's advertising menu offers a variety of options, including CPA, CPI, CPE, and multi-level CPE, and we display optimal ads for both web and app media to promote monetization and support further activation of media content.
By introducing "SmaAD Wall," you can reduce the workload associated with advertising operations by receiving comprehensive support such as comparison with regular advertising, responding to user inquiries, and managing advertising to maximize profits.
In addition, the new features include a browsing function that allows users to check the ads they have clicked on within the past 48 hours, a search function that allows users to search for ads based on their needs, and a notification function that posts maintenance information, making the app even easier to use than before.

　"GMO SmaAD" is a performance-based advertising (affiliate advertising) distribution service for smartphone apps, and has one of the largest media networks in the industry. We not only consider app installations as a success point, but also subsequent engagement, and we are strengthening our consulting services according to advertisers' KPIs.

　BeLTOON is a webtoon platform specializing in genres aimed at women, including girls' and women's manga, TL, and BL. A wide range of genres are updated daily, from popular works enjoyed by women in their teens to 30s to original works. In particular, it offers the most popular BL works in Korea as original works, allowing you to enjoy a variety of BL works.

GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.

We offer a wide range of SEO solutions, including "MEO Dash! byGMO," a service for store operators that helps attract customers by ranking highly in Google Maps searches, "SEO Dash! byGMO," which provides SEO consulting to improve organic search rankings and user conversion rates, "Feed Dash! byGMO," an advertising operation centered on aggregated job ads, and "Shigoto Search Dash! byGMO," which enables compatibility with Google job searches with a single tag.We also promote our internet customer acquisition business through a multifaceted approach, including our in-house developed advertising distribution service for smartphone apps, "GMO SmaAD," and our performance-based affiliate service for the web, "GMO SmaAFFi."

Across all of our businesses, GMO TECH places emphasis on conversions (results) such as inquiries, purchases, and installations, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.

Above

GMO TECH, Inc. Public Relations Officer　
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp

GMO TECH, Inc.　　
Digital Marketing Headquarters
TEL:03-5489-6270 FAX:03-5489-6371
E-mail: smaad-contact@gmotech.jp

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