November 6, 2024
To all the press
GMO TECH, Inc.
A new option for app payments
GMO TECH releases "GMO Out-of-App Billing"
~Contributing to the liberalization of transactions in the app business market through low-cost payments~
GMO TECH, Inc. (President and CEO: Akihito Suzuki, hereinafter referred to as "GMO TECH"), a GMO Internet Group company that provides online customer acquisition services, will begin offering a new service, "GMO Off-App Billing," on Wednesday, November 27, 2024.
"GMO External Billing" differs from previous in-app payments in that it allows users to make payments, such as purchasing in-game items, on external websites. This significantly reduces payment fees for apps that use "GMO External Billing," helping to increase the revenue of app developers. It also makes it easier to provide a more advantageous billing environment, allowing app users to purchase in-game items at a lower price than in-app billing, or receive larger bonuses for the same price as in-app billing.
[What are in-app purchases?]
Out-of-app billing differs from traditional in-app billing, in that it allows users to purchase game items, points, and other items on external websites. This allows app operators to charge lower fees than traditional in-app billing. With GMO Out-of-App Billing, payment fees, which are generally said to be around 30%, can be reduced to a minimum of 5%.
Additionally, app users can use payment methods that are not limited to within the app, allowing them to choose from a variety of payment methods, including credit cards, which has the advantage of allowing them to purchase items and points at a lower price.
[Market size]
The global smartphone app market is expected to reach a record high of $5,330 billion by 2023. Of this, consumer spending on in-app purchases will be $1,710 billion, a figure that continues to grow year-over-year.(※ 1)Similarly, in Japan, the smartphone app market is showing steady growth in various categories. For example, in the area of games, which are representative of smartphone apps, the number of installs in the first quarter of 2024 is expected to increase by 18% compared to the fourth quarter of 2023.(※ 2)There are high expectations for further expansion.
(※1) 2024 Mobile Market Yearbook | Sensor Tower
https://sensortower.com/ja/blog/state-of-mobile-2024
(※2) Mobile App Trends 2024: Japan Edition | Adjust Inc.
https://www.adjust.com/ja/resources/ebooks/japan-app-trends-2024/?utm_medium=pr&utm_source=pr&utm_campaign=JAPAN_APP_TRENDS_2024_PR-AAA-
[Background of Development]
With the spread of smartphones, Japan will enact the "Act on Promotion of Competition Regarding Specified Software Used on Smartphones" in June 2024 with the aim of stimulating market innovation through competition regarding the provision of specific software such as app stores.(※ 3)In light of this situation, we have developed "GMO Out-of-App Billing," a service that provides new payment options and contributes to the liberalization of transactions.
(※3) (June 12, 2024) Enactment of the Act on Promotion of Competition Relating to Specified Software Used on Smartphones | Japan Fair Trade Commission
https://www.jftc.go.jp/houdou/pressrelease/2024/jun/240612_digitaloffice.html
[Main services]
The features of "GMO Out-of-App Billing" are as follows:
- ■Feature 1: Digital content can be sold and purchased on the website
You can purchase digital content, such as items for use in apps, on the website. - ■Feature 2: Freely select payment methods
We accept a variety of payment methods, including credit cards.
This will allow app users to make payments in the way they prefer. - ■Feature 3: Low payment fees
We provide low-cost payment functions for app operators.
The payment fees for "GMO Out-of-App Billing" are significantly lower than payments made through the app store. - ■Feature 4: Providing web-only content and special offers
According to the needs of app users,
You can sell and purchase in-app items such as bonus bonuses and web-only content.
By providing added value, we increase satisfaction for both app developers and app users.
[About our collaboration with our app advertising network "GMO SmaAD"]
GMO TECH not only provides "GMO App Out-of-App Billing," but also operates "GMO SmaAD," a service that has one of the largest media networks in the industry.(※ 4)By collaborating with , we also provide support to app businesses in attracting customers.
"GMO SmaAD" is an affiliate advertising distribution service for smartphone apps with a track record of over 3,000 cases both domestically and internationally. In collaboration with "GMO Off-App Billing," it simultaneously achieves app user acquisition and increases app revenue, supporting innovation for app developers.
(※4) GMO SmaAD:https://smaad.net/
[Future prospects]
GMO TECH will launch "GMO Out-of-App Billing" in the gaming app sector and plans to expand to other app areas in the future. Furthermore, by 2025, the service will support currencies around the world and will expand out-of-app billing globally by collaborating with overseas app developers and app media.
[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.
We are promoting our internet customer acquisition business through a multifaceted approach, including our in-house developed advertising distribution service for smartphone apps, "GMO SmaAD," and our performance-based affiliate service for the web, "GMO SmaAFFi."
Across all of our businesses, GMO TECH places emphasis on conversions (results) such as installations and purchases, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.
Above
[Press inquiries]
GMO TECH, Inc.
Kobayashi, PR Group, Corporate Planning Department
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
GMO Internet Group, Inc.
Group Public Relations Department PR Team Nishizaki
TEL：03-5456-2695
Contact Us:https://www.gmo.jp/contact/press-inquiries/
[Contact information regarding services]
GMO TECH, Inc.
Digital Marketing Headquarters Sales Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: smaad-contact@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. (Tokyo Stock Exchange Growth Market, Stock Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Overview | Creating the future with AI 1. Internet customer acquisition business 2. Web Marketing DX Business 3. SaaS DX Business 4. Internet Media Business 5. Internet business in general, including the above |
| Capital | One hundred million yen |
[GMO Internet Group, Inc.] (URL:https://www.gmo.jp/）
| Company Name | GMO Internet Group, Inc. (Tokyo Stock Exchange Prime Market Securities Code: 9449) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Representative Director and Group Representative Masatoshi Kumagai |
| Business Overview | ■Internet infrastructure business ■Internet advertising and media business ■ Internet finance business ■ Cryptocurrency business |
| Capital | One hundred million yen |
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