April 2024, 11
To all the press
GMO TECH, Inc.
GMO TECH's first project in the out-of-app billing business
Agreement reached with six domestic game media companies
~ Partnering with major Japanese gaming media to build a global platform for in-app purchases ~
GMO TECH, Inc. (CEO: Akihito Suzuki, hereinafter referred to as GMO TECH), a GMO Internet Group company that provides online customer acquisition services, has announced that it will begin offering out-of-app billing services.(* 1)Aiming to expand its business globally, the company is pleased to announce that on Wednesday, November 6, 2024, it reached an agreement to jointly promote the business with six domestic game media companies as the first step.
GMO TECH aims to develop a global market for out-of-app payments, and plans to launch various projects in collaboration with domestic and international media.
As the first step, we have reached an agreement with six major domestic game media companies. The game media will promote "GMO Out-of-App Purchases" by publishing articles related to "GMO Out-of-App Purchases" and providing useful services to app users, such as campaigns where they can purchase in-game items at a discount. By utilizing the abundant traffic of each media and the resources of the GMO Internet Group, we aim to promote the out-of-app purchases business globally and build a platform, while contributing to the revitalization and growth of the game and other app markets.
(※1) This is a payment method in which payments are made on an external website rather than within the app. App operators can avoid the high platform fees (typically 30%) incurred with in-app purchases, and app users have the advantage of being able to choose from a variety of payment methods, including credit cards.
[Background to collaboration with six game media companies]
Out-of-app purchases are expected to not only increase revenue for app operators, but also ultimately lead to improved convenience for app users and the creation of a cost-effective billing environment. However, awareness of out-of-app purchases among app users is not sufficient, and raising awareness among app users is a major challenge to the growth of out-of-app purchases. In light of this situation, GMO TECH has decided to collaborate with game media that disseminate information about apps to jointly promote the out-of-app purchase business.
Game media, which provide the latest app news and strategy information, play a role in connecting app developers and app users. In this collaboration, partner game media will provide useful services to app users, such as publishing articles related to "GMO Out-of-App Purchasing" and campaigns that allow users to purchase in-game items at a discount, thereby raising awareness among app users and providing a new payment experience. Furthermore, in the future, we plan to provide the "GMO Out-of-App Purchasing" function to partner game media. This will eliminate the need for partner game media to build their own systems, allowing them to focus their costs and resources on creating content that is useful to app users.
[Total traffic volume from six companies]
By collaborating with multiple media outlets, we aim to attract a diverse user base and maximize traffic.
Monthly visits: Approximately 7,200 million
Monthly page views: Approximately 2.1 million
*As of October 2024. Calculated based on GMO TECH's own research.
[About participating companies]
We have reached an agreement with the following gaming media. We will continue to seek media that support this initiative, not just in the gaming field. GMO TECH aims to expand its out-of-app billing business globally.
AppBank
URL:https://www.appbank.net/
Operating company name: AppBank Inc.
AppMedia
URL:https://appmedia.jp/
Operating company name: AppMedia Inc.
Appliv
URL:https://app-liv.jp/
Operating company name: Nile Co., Ltd.
INSIDE
URL:https://www.inside-games.jp/
Operating company name: Eed Co., Ltd.
God game strategy
URL:https://kamigame.jp/
Operating company name: Lighthouse Studio Co., Ltd.
Strategy encyclopedia
URL:https://gamepedia.jp/
Operating company name: Zender Co., Ltd.
*Service site names are listed in alphabetical order
[Global market size and outlook for our out-of-app billing business]
The smartphone app market will grow to $5,330 billion by 2023, with in-app consumer spending reaching $1,710 billion.(* 2)In this growing market, out-of-app payments are attracting attention as they allow users to avoid fees, and are becoming increasingly popular in overseas markets as a means of meeting the diverse payment needs of consumers.
Against this backdrop of market trends, GMO TECH will increase the number of users by providing "GMO Off-App Billing" to domestic and international media and app developers, while also building a new platform for app billing through updates such as adding payment methods that can be used with "GMO Off-App Billing" and incorporating a points function. This will aim to increase app developers' revenues and improve the user experience, while also contributing to the growth of the global market as a whole. Going forward, GMO TECH plans to expand its business beyond the gaming sector into other areas, further stimulating the app market.
(※2) 2024 Mobile Market Yearbook | Sensor Tower
https://sensortower.com/ja/blog/state-of-mobile-2024
[About GMO TECH]
GMO TECH was listed on the Tokyo Stock Exchange Mothers Market (now the Tokyo Stock Exchange Growth Market) in December 2014. We develop our own services using the latest technology and provide customer acquisition support through internet advertising, MEO, and SEO.
We are promoting our internet customer acquisition business through a multifaceted approach, including our in-house developed advertising distribution service for smartphone apps, "GMO SmaAD," and our performance-based affiliate service for the web, "GMO SmaAFFi."
Across all of our businesses, GMO TECH places emphasis on conversions (results) such as installations and purchases, which are the most important KPIs in our clients' web strategies, and contributes to the growth of our clients' businesses by attracting customers.
Above
[Press inquiries]
GMO TECH, Inc.
Kobayashi, PR Group, Corporate Planning Department
TEL:03-5489-6370 FAX:03-5489-6371
Email: press@gmotech.jp
GMO Internet Group, Inc.
Group Public Relations Department PR Team Nishizaki
TEL：03-5456-2695
Contact Us:https://www.gmo.jp/contact/press-inquiries/
[Contact information regarding services]
GMO TECH, Inc.
Digital Marketing Headquarters Sales Department
TEL: 03-5489-6270 (direct) FAX: 03-5489-6371
E-mail: smaad-contact@gmotech.jp
[GMO TECH Inc.] (URL:https://gmotech.jp/）
| Company Name | GMO TECH, Inc. (Tokyo Stock Exchange Growth Market, Stock Code: 6026) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Akito Suzuki, President and CEO |
| Business Content | Creating the future with AI 1. Internet customer acquisition business 2. Web Marketing DX Business 3. SaaS DX Business 4. Internet Media Business 5. Internet business in general, including the above |
| Capital | 1 million yen |
[GMO Internet Group, Inc.] (URL:https://www.gmo.jp/）
| Company Name | GMO Internet Group, Inc. (Tokyo Stock Exchange Prime Market Securities Code: 9449) |
|---|---|
| Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya-ku, Tokyo |
| Representative | Representative Director and Group Representative Masatoshi Kumagai |
| Business Content | ■Internet infrastructure business ■Internet advertising and media business ■ Internet finance business ■ Cryptocurrency business |
| Capital | 50 million yen |
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