Design One Japan Co., Ltd. (TSE 1st Section: 6048, CEO: Yasuo Takabatake), which operates Ekiten, one of Japan's largest all-genre word-of-mouth store search sites, is pleased to announce that it will be speaking at a seminar on word-of-mouth marketing using the web at the Toranomon Seminar hosted by the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (hereinafter referred to as SMEJ).
Seminar Outline
| Seminar name | Word-of-mouth marketing using the web |
|---|---|
| Date and Time | Monday, February 2018, 7 2:14-00:16 (reception opens at 15:13) |
| Venue | Organization for Small & Medium Enterprises and Regional Innovation, Japan, 9th floor, Meeting Rooms 9A-9C (Toranomon 37 Mori Building, 3-5-1 Toranomon, Minato-ku, Tokyo) |
| How to apply | Application form for SME Corporation (https://krs.bz/smrj-hp/m?f=136Please use |
| Entry fee | Free |
| Capacity | 120 |
Current marketing methods are shifting from mass marketing, which is a uniform marketing approach to the entire market, to one-to-one marketing. Furthermore, with the spread of social media and smartphones, web-based marketing is also changing dramatically.
In such circumstances, building relationships with customers is crucial to acquiring them and turning them into repeat customers.
Therefore, in this seminar, we will focus on "word of mouth" that increases the interest and purchasing desire of potential customers, explain web marketing that is necessary in the Internet age, and provide various tips that participants can apply to their companies and business efforts.
For more details about this seminar, please see the URL below.
http://www.smrj.go.jp/event/t_seminar/frr94k0000035fcb.html
Based on our corporate mission of "Invigorating the world," we will continue to expand the scope of our support for store management, aiming to revitalize small and medium-sized independently operated stores.
About the Toranomon Seminar
This is a free seminar held regularly by the Small and Medium Enterprise Agency with the themes of "introducing management methods that are not widely used" and "providing information on the latest national policies" in order to provide timely information on the latest management challenges that small and medium-sized enterprises are expected to face.
About "Ekiten"
Ekiten was launched in June 2007 with the concept of "regional revitalization," and provides information to help users choose a store based on reviews and satisfaction ratings posted by users in a wide range of categories, including relaxation and body care, hair salons, clinics, and gourmet food. Currently, with a total of approximately 487 million listed stores and approximately 227 million posted reviews, it has grown into one of Japan's largest store information databases, and plays a role as a customer attraction/information provider that connects users and stores.
*The number of stores listed and the total number of reviews are as of the end of February 2018.
- Ekiten, Japan's largest all-genre review store search site https://www.ekiten.jp/
- "Ekiten Magazine" delivers articles that will help you attract customers and manage your store https://magazine.ekiten.jp/
- Ekitenpro is a free professional listing/search site for all genres. https://pro.ekiten.jp/
[Inquiries regarding this matter]
| Company Name | Design One Japan Co., Ltd. |
|---|---|
| Responsible | Public relations officer |
| TEL | 03-6421-7438 |
| Mail: | pr@designone.jp |