Design One Japan Co., Ltd. (CEO: Yasuo Takabatake, TSE First Section: 6048) began nationwide sales of its on-site photography service, which had previously only been available in certain regions, on Ekiten, a store review and ranking website operated by the company, on November 19, 2019.
The on-site photography service began in May of this year at select stores listed on Ekiten in Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka. Immediately after the service went on sale, we have received numerous positive comments and inquiries from our customers. In response to this positive reception, we have decided to expand the service to cover the entire country from November 19th.
As of the end of October, the cumulative number of applications for this service had reached 106% of our target. The reasons for this strong sales include higher-than-expected demand from individuals and small businesses, and the fact that the photo data taken with this service can be used to attract customers on websites and social media.
At Ekiten, we will strive to further strengthen our proposals for this service as part of our support for attracting customers online in an era where looking good is important.
■ The importance of "eye-catching" photos
In a survey* conducted in September 2019 among general consumers by Ekiten Research Institute, a research and development division of small and medium-sized businesses, the majority of respondents answered that they prioritized "price," "location/access," "coupons," and "menu/products" when asked "what is important when choosing a relaxation/body care store."
On the other hand, over 3% of respondents chose "store atmosphere," indicating a tendency to place importance not only on specific information such as prices and services, but also on visual information. In order to increase online customer acquisition, it is important to post "eye-catching" photos and accurately communicate the store's exterior, interior, and atmosphere.
<Please see below for details of the survey>
Survey conducted on important points when choosing a restaurant (Ekiten Research Institute)
Ekiten will continue to develop new products and improve the quality of its website to provide a better place for users looking for stores to meet and discover new businesses that want to increase their customer attraction.
[About "Ekiten"] https://www.ekiten.jp/
Ekiten is one of Japan's largest review and ranking sites, listing information on all types of stores and facilities, including relaxation and body care, hair salons, clinics, and gourmet restaurants. It boasts a total of approximately 471 million listed stores* and a cumulative total of approximately 303 million reviews*. Since its service launch in June 2007, it has been connecting consumers across Japan who want to find a store with businesses who want to attract more customers. *As of the end of August 2019.
[About Design One Japan Co., Ltd.] https://www.designone.jp/
At Design One Japan, we operate services that utilize IT to connect consumers and businesses, in order to make the lives of all consumers more discoverable and enriching. Through these IT services, we aim to achieve our mission of "revitalizing the local economy, the Japanese economy, and ultimately the world."
Company name: Design One Japan Co., Ltd.
Address: 8F Nishi-Shinjuku Prime Square, 7-5-25 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Representative Director: Yasuo Takabatake
Date of establishment: September 2005, 9
Capital: 648,092,000 yen
Listed market: First Section of the Tokyo Stock Exchange
Business: Internet media business
Inquiries regarding this matter
| Company Name | Design One Japan Co., Ltd. |
|---|---|
| Responsible | Public relations officer |
| TEL | 03-6908-7820 |
| Mail: | pr@designone.jp |