Japan's largest online shopping mall, "Ekiten," has been completely renewed.

2023.07.04

Press Release

Design One Japan Co., Ltd. (CEO: Yasuo Takabatake, TSE Standard 6048) has completely renovated Ekiten, one of the largest online shopping malls in Japan.

■Background of the full renewal
Ekiten began its service in 2007 as a store review and ranking site, and is now celebrating its 16th anniversary. To date, it has responded to changes in the world by listing stores of all types across the country, but because it is a service that can list stores in all genres, some information could not be listed for certain types of businesses, meaning that it was not possible to list all the information users wanted. Furthermore, with the rise of e-commerce, users' needs have expanded beyond reviews and rankings, and they now look more deeply into the value of visiting stores and facilities, becoming more diverse and including questions like, "What kind of service can I receive at the store?", "What is the store's atmosphere like?", and "Are the services and products a good deal?"
Therefore, we have decided to carry out a major renewal to enable us to post more specialized content for each industry and to provide content that meets the needs of our users.

■ Function to increase customers by industry
After the renewal, Ekiten has strengthened its on-site and delivery services in addition to the services available at stores, and also supports area searches. This means that stores that adopt non-store service formats, which have increased since the COVID-19 pandemic, can now be listed.
In addition, it is now possible to register the characteristics of each business and narrow down the search by those characteristics. For example, if you want to find a restaurant that is completely non-smoking, you can narrow down your search by "completely non-smoking" and find a restaurant that suits your needs.
Furthermore, in addition to the traditional methods of contacting stores, such as telephone, inquiry forms, and reservation systems, it is now possible to register inquiry forms on the store's own website, reservation systems currently in use at each store, and social media, making it possible to contact customers using methods that are more suited to each store than ever before.

■ Features you'll want to use every day
By registering as an Ekiten user and registering the nearest station or the station near your workplace, you will automatically receive notifications about stores and facilities around the station, coupon information, and more on the timeline and notifications function on your personal page. This allows you to constantly collect information about bargains within your living area. User registration is free for life, so by simply registering, you can get the latest information faster than with traditional newspaper inserts.
In addition, store operators can simply update Ekiten's announcements and coupons to deliver the latest information to Ekiten users who live near their stores, so the more they use it, the more customers they will attract.
In addition, by registering as a user on Ekiten, you can earn points by posting store reviews and photos, as well as updating store information.

■We will continue to add more features in the future thanks to our speedy development environment.
In this full renewal of Ekiten, we have incorporated domain-driven design into the system design to create a cutting-edge platform. This will enable us to develop systems more quickly than before and also reduce the occurrence of problems.
Not only will it operate more stably than ever before, but we will also be adding more features than ever before that will please stores and users across the country.

[About "Ekiten"] https://www.ekiten.jp/
Ekiten is one of Japan's largest online shopping malls, listing information on all types of stores and facilities, including relaxation and body care, hair salons, clinics, and gourmet restaurants. It boasts a total of approximately 512 million listed stores* and a cumulative total of approximately 418 million reviews*. Since the service was launched in June 2007, it has been connecting consumers across Japan who want to find a store with businesses who want to attract more customers.
*As of the end of February 2023.

[About Design One Japan Co., Ltd.] https://www.designone.jp/
At Design One Japan, we operate services that utilize IT to connect consumers and businesses, in order to make the lives of all consumers more discoverable and enriching. Through these IT services, we aim to achieve our mission of "revitalizing the local economy, the Japanese economy, and ultimately the world."

Company name: Design One Japan Co., Ltd.
Address: 8F Nishi-Shinjuku Prime Square, 7-5-25 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Representative Director: Yasuo Takabatake
Date of establishment: September 2005, 9
Capital: 648,967,000 yen
Listed market: Tokyo Stock Exchange Standard Market
Business: Internet media business

[Contact for media inquiries regarding this matter]
Public Relations Officer, Design One Japan Co., Ltd.
TEL:03-6908-7820 FAX:03-6421-7463 Mail:pr@designone.jp

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