Return on Advertising Spend. It is the rate at which advertising costs are recovered. It differs from ROI in that it is not a profit but an indicator of the sales effect of advertising. It is calculated as sales / advertising costs x 100.
Return on Advertising Spend. It is the rate at which advertising costs are recovered. It differs from ROI in that it is not a profit but an indicator of the sales effect of advertising. It is calculated as sales / advertising costs x 100.